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Paul Elliott Million Blueprint

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A blueprint for building a million pound coaching business.

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Paul Elliott Million Blueprint

  1. 1. Paul Elliott’s£million Blueprint<br />
  2. 2. 2<br />Paul Elliott<br /><ul><li>Internet Entrepreneur
  3. 3. Professional Coach & Speaker</li></ul>Husband and Father of 3 Children<br />
  4. 4. This presentation will make you money<br />Have the steps<br />The responsibility for using them is yours<br />Dig your reservoir<br />3<br />
  5. 5. The Coaching Myths<br />Build a better mousetrap the world will beat a path to your door<br />Give away free coaching and you’ll generate paying clients<br />Coaching can help anybody<br />4<br />
  6. 6. Being Busy Isn't The Answer<br />Ants are busy<br />Difference between busy and productive<br />5<br />
  7. 7. The Challenge<br />Systematised Approach to Generating Clients<br />OR <br />No System, Sporadic Clients, No Business<br />6<br />
  8. 8. The Problems A System Needs To Solve<br />Credibility<br />Defining a tangible result for your clients<br />Build trust<br />Demonstrate expertise<br />7<br />
  9. 9. The Success Formula<br />Build A Compelling Vision<br />Know WHY you HAVE to have it<br />Design A System Which Generates Clients Consistently<br />Take Action<br />Keep Doing it NOW and UNTIL you hit your goal<br />
  10. 10. £Million BlueprintThe System<br />
  11. 11. Define Your Profitable Niche<br />The people you can most help<br />The people you most want to help<br />The people who can pay for your services/products<br />10<br />
  12. 12. Define Your Profitable Niche<br />What are you passionate about?<br />What could you be the greatest in the world at?<br />What are the problems you could provide a solution for?<br /><ul><li>i.e Procrastination
  13. 13. For what purpose?
  14. 14. What’s the goal they want after they deal with the procrastination?
  15. 15. Tie your solution to their goal and you have a business</li></ul>11<br />
  16. 16. Paul ElliottExample<br />Passionate about helping people live the lifestyle they truly want<br />What's their biggest problem?<br />The money and the freedom to pay for it all<br />What could I be the greatest in the world at?<br />Providing solutions that deliver the money and the freedom<br />Specifically teaching people how to build a successful business which pays for the lifestyle they desire<br />And the inspiration to take action and do it<br />
  17. 17. Know Your Customers And Competitors<br />This is coaching<br />Find all the symptoms, the surface problems<br />Dig deep to uncover the root problem<br />Be the detective<br />Forums<br />Blogs<br />Ask people<br />Presentations and listen to the questions people ask<br />Look at your competitors<br />Big secret (Like-ability and trust are bigger differentiators than USP's)<br />13<br />
  18. 18. Define Your Big Promise<br />A promise is a result<br />A result the people who make up your defined audience want<br />With your solution what will they be able to achieve?<br />For example<br />I promise people £10k / month is they follow my system exactly as I describe it<br />Why because I've tested it refined it and made 10 times that amount monthly using it<br />14<br />
  19. 19. Create A Compelling Offer<br />An offer is a mean of packaging your big promise to make it desirable/irresistible<br />Purpose of an offer is to overcome procrastination<br />Increase desire<br />Increase urgency<br />Nothing moves without a deadline<br />
  20. 20. Design Your IFM Presentation<br />“Inspire Focus Mobilise” program<br />Demonstrate your big promise<br />Build rapport/like-ability<br />Build trust<br />Make your offer<br />Generate clients immediately<br />16<br />
  21. 21. Basic Structure<br />The hook<br />Why you<br />Content<br />Builds desire<br />Moves people closer to their goal<br />Educational<br />Highlights the problem they face<br />Highlights the solution<br />Is valuable in itself<br />Your offer<br />Invite them to buy<br />17<br />
  22. 22. Organise Free Tutorial<br />To start: network and invite people<br />It builds momentum<br />Allows you to feed your business<br />“Feed your business and your business will feed you”<br />Ultimate goal<br />What do people say about you before you arrive?<br />18<br />
  23. 23. Deliver Inspiring Presentation<br />3 presentations per month<br />18 people in the room<br />Offer a program at £2000<br />10% of the audience buy from you<br />5 x 2k = £10k/month<br />Could you fit 3 x 90 minute presentations into your month?<br />Allows you to focus more on what you love, which is coaching, consulting, helping people<br />Get out there and do it<br />19<br />
  24. 24. LeverageDeliver Your Coaching or Consulting Program<br />The Internet is built for coaching<br />Membership site<br />Allows you to deliver timed modules<br />Daily<br />Weekly<br />Monthly<br />Recurring payment<br />Provide Q & A coaching sessions<br />Dimdim.com<br />Gotomeeting.com<br />Ustream.tv<br />20<br />
  25. 25. Next step<br />All knowledge must end in action<br />Action builds momentum<br />Mere talk leads only to poverty<br />Skills to refine and develop<br />Influence<br />“Sales“ (selje means “to serve”)<br />Stage craft<br />BUT now you have the AWARENESS<br />Follow the path, the system and you can only be successful<br />Get started<br />21<br />
  26. 26. Paul Elliott£Million Blueprinthttp://www.effectivebusinesspresentation.com/<br />

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