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Internal													
	Communica/ons	
Quota/ons	
From	the	book	
	
Maximizing	Internal	Communica7on	
Strategies	to	Turn	Hea...
Employees	are	
drowning	
in	informa7on	but	
thirs7ng	for	clarity	and	
purpose.
Plenty	of	messages	are	going	out	–	the	
problem	is	most	of	them	aren’t	ge=ng	
through	to	the	people	who	do	the	work.
Employees	want	a	clear	understanding	
of	where	their	organiza7ons	are	going,	
how	they	are	trying	to	get	there	and	
what	t...
Internal	communica7on	isn’t	about	telling	
employees	what	to	think;	it’s	about	crea7ng	
and	enabling	authen7c,	ongoing	dia...
On	any	given	day,	you	could	be	
called	upon	to	serve	as	a	
management	consultant,	editor,	
writer,	event	organizer,	execu/...
“An	old	model	
with	new	
technology	is	
s7ll	an	old	
model.”	
	
-	Paul	Barton,	ABC	
	
TOP	DOWN	
COMMUNICATION	
VIA	THE	INT...
Employees need
to know you care
before they care
what you know
Well-established	tools	
and	well-defined	
processes	gives	the	
internal	communica/on	
func/on	a	solid	
founda/on	upon	which...
“Effec/ve	internal	
communica/on	is	a	
powerful	force	that	not	
only	helps	organiza/ons	to	
be	more	successful,	but	
also	h...
We are engaged in an!
honorable profession that!
helps organizations and the
people who work for them.!!
This is a noble p...
FORGING	ENGAGEMENT:	By	le=ng	
employees	in	on	the	WHY,	you	will	
begin	to	engage	them	more	ac/vely	in	
the	WHAT.
Authentic brands
are built from the
inside out,
and effective
internal
communication is
crucial to
branding
success.
Two	monologues	
don’t	make	a	dialogue.
Employees	come	
for	informa7on…	
…but	they	
stay	for	the	
conversa7on.
The	organiza7onal	voice	
used	to	deliver	internal			
communica7on	oWen	is	a		
direct	reflec7on	of	the	
rela7onship	an	organ...
In	a	crisis,	employee	communica7on	is	
oWen	the	thin	thread	that	holds	everyone	
and	everything	together.
Employees	should	learn	of	
important	informa7on	
affec7ng	them	and	their	
organiza7on	from	an	
internal	source	rather	than	...
When	you	are	trying	to	maximize	
internal	communica7on,	focus	on	
OUTCOMES	not	outputs.
The	best	tone	for	strategic	communica/on	is	the	
Voice	of	the	Brand,	which	is	primarily	what	the	
company	is	but	also	what...
The	opportuni7es	for	employee	communicators	
have	never	been	greater,	and	the	possibili7es	
have	never	been	more	exci7ng.	...
So,	how	can	
you	get	your	
hands	on	this	
book?
Templates,Tools and Proven Practices
MaximizingInternalCommunication
Strategies to TurnHeads, Win Hearts,
Engage Employees...
21 Internal Communications Quotations
21 Internal Communications Quotations
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21 Internal Communications Quotations

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Internal communications strategies, best practices, challenges and inspiring ideas.

Published in: Business

21 Internal Communications Quotations

  1. 1. Internal Communica/ons Quota/ons From the book Maximizing Internal Communica7on Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results 21
  2. 2. Employees are drowning in informa7on but thirs7ng for clarity and purpose.
  3. 3. Plenty of messages are going out – the problem is most of them aren’t ge=ng through to the people who do the work.
  4. 4. Employees want a clear understanding of where their organiza7ons are going, how they are trying to get there and what their role is in helping their organiza7ons succeed.
  5. 5. Internal communica7on isn’t about telling employees what to think; it’s about crea7ng and enabling authen7c, ongoing dialogues with and between them. – Paul Barton, ABC
  6. 6. On any given day, you could be called upon to serve as a management consultant, editor, writer, event organizer, execu/ve speechwriter, PowerPoint guru, photographer, graphic designer, intranet content manager, or podcast interviewer. You wear many hats, but firefighter seems to be the one you wear the most as you go from ex/nguishing one burning issue aIer another.
  7. 7. “An old model with new technology is s7ll an old model.” - Paul Barton, ABC TOP DOWN COMMUNICATION VIA THE INTRANET
  8. 8. Employees need to know you care before they care what you know
  9. 9. Well-established tools and well-defined processes gives the internal communica/on func/on a solid founda/on upon which to build great communica/on programs.
  10. 10. “Effec/ve internal communica/on is a powerful force that not only helps organiza/ons to be more successful, but also helps enrich employees’ lives in meaningful ways.” - Paul Barton, ABC
  11. 11. We are engaged in an! honorable profession that! helps organizations and the people who work for them.!! This is a noble pursuit!!
  12. 12. FORGING ENGAGEMENT: By le=ng employees in on the WHY, you will begin to engage them more ac/vely in the WHAT.
  13. 13. Authentic brands are built from the inside out, and effective internal communication is crucial to branding success.
  14. 14. Two monologues don’t make a dialogue.
  15. 15. Employees come for informa7on… …but they stay for the conversa7on.
  16. 16. The organiza7onal voice used to deliver internal communica7on oWen is a direct reflec7on of the rela7onship an organiza7on’s leadership has with its employees.
  17. 17. In a crisis, employee communica7on is oWen the thin thread that holds everyone and everything together.
  18. 18. Employees should learn of important informa7on affec7ng them and their organiza7on from an internal source rather than an external source.
  19. 19. When you are trying to maximize internal communica7on, focus on OUTCOMES not outputs.
  20. 20. The best tone for strategic communica/on is the Voice of the Brand, which is primarily what the company is but also what the organiza/on is striving to be.
  21. 21. The opportuni7es for employee communicators have never been greater, and the possibili7es have never been more exci7ng.
  22. 22. So, how can you get your hands on this book?
  23. 23. Templates,Tools and Proven Practices MaximizingInternalCommunication Strategies to TurnHeads, Win Hearts, Engage Employeesand Get Results Paul Barton,ABC This book is available at Amazon.com and from PaulBartonABC.com

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