Internal
Communica/ons
Quota/ons
From the book
Maximizing Internal Communica7on
Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results
21

Employees are
drowning
in informa7on but
thirs7ng for clarity and
purpose.

Plenty of messages are going out – the
problem is most of them aren’t ge=ng
through to the people who do the work.

Employees want a clear understanding
of where their organiza7ons are going,
how they are trying to get there and
what their role is in helping their
organiza7ons succeed.

Internal communica7on isn’t about telling
employees what to think; it’s about crea7ng
and enabling authen7c, ongoing dialogues
with and between them.
– Paul Barton, ABC

On any given day, you could be
called upon to serve as a
management consultant, editor,
writer, event organizer, execu/ve
speechwriter, PowerPoint guru,
photographer, graphic designer,
intranet content manager, or
podcast interviewer. You wear
many hats, but firefighter seems
to be the one you wear the most
as you go from ex/nguishing one
burning issue aIer another.

“An old model
with new
technology is
s7ll an old
model.”
- Paul Barton, ABC
TOP DOWN
COMMUNICATION
VIA THE INTRANET

Employees need
to know you care
before they care
what you know

Well-established tools
and well-defined
processes gives the
internal communica/on
func/on a solid
founda/on upon which
to build great
communica/on
programs.

“Effec/ve internal
communica/on is a
powerful force that not
only helps organiza/ons to
be more successful, but
also helps enrich
employees’ lives in
meaningful ways.”
- Paul Barton, ABC

We are engaged in an!
honorable profession that!
helps organizations and the
people who work for them.!!
This is a noble pursuit!!

FORGING ENGAGEMENT: By le=ng
employees in on the WHY, you will
begin to engage them more ac/vely in
the WHAT.

Authentic brands
are built from the
inside out,
and effective
internal
communication is
crucial to
branding
success.

Two monologues
don’t make a dialogue.

Employees come
for informa7on…
…but they
stay for the
conversa7on.

The organiza7onal voice
used to deliver internal
communica7on oWen is a
direct reflec7on of the
rela7onship an organiza7on’s
leadership has with its
employees.

In a crisis, employee communica7on is
oWen the thin thread that holds everyone
and everything together.

Employees should learn of
important informa7on
affec7ng them and their
organiza7on from an
internal source rather than
an external source.

When you are trying to maximize
internal communica7on, focus on
OUTCOMES not outputs.

The best tone for strategic communica/on is the
Voice of the Brand, which is primarily what the
company is but also what the organiza/on is
striving to be.

The opportuni7es for employee communicators
have never been greater, and the possibili7es
have never been more exci7ng.

So, how can
you get your
hands on this
book?

Templates,Tools and Proven Practices
MaximizingInternalCommunication
Strategies to TurnHeads, Win Hearts,
Engage Employeesand Get Results
Paul Barton,ABC
This book is available at Amazon.com
and from PaulBartonABC.com