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The Uber of
Everything
1
Paul Barter
Innovation Research and Consulting
Writing and Speaking
MBA Prof
@barterpaul
http://paulbarter.com/
Introduce you to a major trend that is
changing the world.
Begin a conversation about what to do about
it (that’s all we have time for today)
2
My goal today?
3
4
How many firms tweet that they’re the
‘Uber of ‘ some other industry?
5
300+ that week!
tofrom
Over 3,000 summer 2015
6
$1,000 saved
Better experience
7
8
But First
Five Big Trends
9
PwC
Location
Presence
Immediacy
Interest
Personalization
And Add Context
Example 3
15
The Sharing Economy: Bringing them All Together
Three Sharing Models
(transportation example)
Regulated Inventory
Share corporate
Inventory
Platform: Scalable Inventory
‘Uber of’
Firms
Consumers LOVE these companies!
And not just consumers
20
21
Transportation
Space
Personal Services
Education
Health
Financial Services
Professional Services
31
1. Make it simple for customer and drivers
32
2. Provide more for less
33
34
35
3. Immediate feedback – with consequences!
36
4. Data & surge pricing to motivate a contingent
workforce
37
5. Balancing Risk and Reward
39
Minimum wage?
41
Or much more: Princeton Study of Uber Driver Income
43
44
The next big trend – Multi Sided Marketplaces
45
46
47
Introduce you to a major trend that is
changing the world.
Begin a conversation about how to respond
How did we do?
How else can we help?
48
Goal reminder
Takeaways
Participate to understand!
Keep up – it’s moving fast
Opportunity AND threat for incumbents and
policymakers
We’re in the first inning and the ride might be
bumpy but….
The vast majority of consumers LOVE this trend
49
Want to know more?

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Uber of everything networking effect toronto nov 2015

Editor's Notes

  1. Ascii red, $55 million in 1996
  2. After the 1929 stock market crash 30,000 men looking for jobs became taxi drivers in NYC. We that much excess capacity it became difficult if not impossible to earn a living. Regulators initiated the medallion system and made only 12,000 available. 75 yrs later there's 13,000 despite an additional 1 million new people and vastly increased prosperity. It just doesn’t keep up.
  3. Uber Bla Bla Car Didi Kuaidi Jetsmarter Lyft Convoy
  4. Couchsurfing Airbnb HomeAway (includes VRBO) Wework Flexe Liquidspace
  5. Trust
  6. Half the price and twice the value. Cashless transactions
  7. Ease of scheduling
  8. Taxi protests (with some organized by the teamsters have happened in Washington, New York and SF). They believe recently introduced legislation give the ridesharing services an “unfair competitive advantage”)