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PwC 1
PwC
Who we are
2
Ted Graham
Innovation Leader
PWC Canada
@tedgraham
Paul Barter
Innovation Consultant
Venture Advisor
MBA ...
PwC 3
PwC 4
PwC
How many firms tweet that they’re
the ‘Uber of ‘ some other industry?
5
300+ that week!
tofrom
PwC 6
$1,000 saved
Better experience
PwC
It’s not enough to want to be innovative
7Wall Street Journal online May 2012
PwC
Introduce you to a major trend
that is changing the world.
Begin a conversation about what
to do about it.
8
Our goal ...
PwC 9
But first… exponential change
PwC
PwC
Location
Personalization
Presence
Now add context
A General purpose
Technology
ICT
Industries
transformed
What’s a general purpose technology?
What of it?
+
The human brain plus exponential change equals disruption.
=
PwC
Now to the sharing economy
17
Example 3
Industrial revolution
Sharing comes back
Three Sharing Models
(transportation example)
Regulated Inventory
Share corporate
Inventory
Platform: Scalable Inventory
Initial penetration segments
PwC
3,000 + firms claimed to be the Uber of their
industry
26
PwC 27
PwC
1. Make it simple for customer and drivers
28
PwC
2. Provide more for less
29
PwC 30
PwC
3. Immediate feedback – with consequences!
31
PwC 32
PwC
4. Surge pricing to motivate a contingent workforce
33
PwC
5. Balancing Risk and Reward
PwC
“Outing” UberX drivers via Twitter
35
PwC 36
PwC
US Insurers fill the void to address emerging market
https://www.metromile.com/uber/
PwC
It’s not just consumers who are switching…
38
PwC 39
PwC 40
PwC 41
Remember – not just travel and accommodation
42
43
Other thoughts
Other thoughts
Other thoughts
Other thoughts
PwC
Combinations
47
In some ways just an interim trend?
PwC
Takeaways
Participate to understand!
Opportunity AND threat for
incumbents
We’re in the first inning and the ride
migh...
PwC
Introduce you to a major trend
that is changing the world.
Begin a conversation about how
to respond
50
Goal reminder
PwC
Want to know more?
Uberofeverything.com Paulbarter.com
@tedgraham
@barterpaul
@uberofeverthin
Ted Graham
Paul Barter
P...
PwC 52
Uber of everything bar lecture august 3 evening
Uber of everything bar lecture august 3 evening
Uber of everything bar lecture august 3 evening
Uber of everything bar lecture august 3 evening
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Uber of everything bar lecture august 3 evening

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Introduction to the sharing economy and how 'Uber of' companies are changing the world.

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Uber of everything bar lecture august 3 evening

  1. 1. PwC 1
  2. 2. PwC Who we are 2 Ted Graham Innovation Leader PWC Canada @tedgraham Paul Barter Innovation Consultant Venture Advisor MBA Prof @barterpaul
  3. 3. PwC 3
  4. 4. PwC 4
  5. 5. PwC How many firms tweet that they’re the ‘Uber of ‘ some other industry? 5 300+ that week! tofrom
  6. 6. PwC 6 $1,000 saved Better experience
  7. 7. PwC It’s not enough to want to be innovative 7Wall Street Journal online May 2012
  8. 8. PwC Introduce you to a major trend that is changing the world. Begin a conversation about what to do about it. 8 Our goal today…
  9. 9. PwC 9 But first… exponential change
  10. 10. PwC
  11. 11. PwC
  12. 12. Location Personalization Presence Now add context
  13. 13. A General purpose Technology ICT
  14. 14. Industries transformed What’s a general purpose technology?
  15. 15. What of it? + The human brain plus exponential change equals disruption. =
  16. 16. PwC Now to the sharing economy 17
  17. 17. Example 3
  18. 18. Industrial revolution
  19. 19. Sharing comes back
  20. 20. Three Sharing Models (transportation example) Regulated Inventory Share corporate Inventory Platform: Scalable Inventory
  21. 21. Initial penetration segments
  22. 22. PwC 3,000 + firms claimed to be the Uber of their industry 26
  23. 23. PwC 27
  24. 24. PwC 1. Make it simple for customer and drivers 28
  25. 25. PwC 2. Provide more for less 29
  26. 26. PwC 30
  27. 27. PwC 3. Immediate feedback – with consequences! 31
  28. 28. PwC 32
  29. 29. PwC 4. Surge pricing to motivate a contingent workforce 33
  30. 30. PwC 5. Balancing Risk and Reward
  31. 31. PwC “Outing” UberX drivers via Twitter 35
  32. 32. PwC 36
  33. 33. PwC US Insurers fill the void to address emerging market https://www.metromile.com/uber/
  34. 34. PwC It’s not just consumers who are switching… 38
  35. 35. PwC 39
  36. 36. PwC 40
  37. 37. PwC 41
  38. 38. Remember – not just travel and accommodation 42
  39. 39. 43
  40. 40. Other thoughts
  41. 41. Other thoughts
  42. 42. Other thoughts Other thoughts
  43. 43. PwC Combinations 47
  44. 44. In some ways just an interim trend?
  45. 45. PwC Takeaways Participate to understand! Opportunity AND threat for incumbents We’re in the first inning and the ride might be bumpy but…. The vast majority of consumers LOVE this trend Politicians will follow 49
  46. 46. PwC Introduce you to a major trend that is changing the world. Begin a conversation about how to respond 50 Goal reminder
  47. 47. PwC Want to know more? Uberofeverything.com Paulbarter.com @tedgraham @barterpaul @uberofeverthin Ted Graham Paul Barter PwC.com/ca
  48. 48. PwC 52

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