Discover Decor&You Seminar


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Learn More About The Decor&You Franchise Career

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  • Welcome and Introduce Review Agenda – We Appreciate your time today Naturally you are going to have some questions about Decor&You and we look forward to talking more about our opportunities with you Obviously we are going to want to start to get to know you as we start this journey together Typically at the end of this presentation you will have a better understanding of Decor&You and idea’s about what options you might want to evaluate and we will be able to discuss our next steps.
  • Franchising is NOT a guarantee of success and takes the right person with the right skills to build a successful business Franchising is also not BRAND … brand is a result of a successful franchise and takes many years to build
  • Training begins as soon as you become a franchisee and continues throughout your career with us. Training at Decor&You is not a one time event, it is a continuous process.
  • How exactly is my territory determined? How soon can I pay back my investment? How much money can I make? How many franchisees are in my area? … .. And many many more How exactly is my territory determined? How soon can I pay back my investment? How much money can I make? How many franchisees are in my area? … .. And many many more
  • Making the leap! That’s okay it’s natural to have a few fears start to creep in… Making a decision like this does not happen overnight it takes time and a step by step process to uncover if this is the right business for you..
  • Don’t let FEAR!, or False Evidence Appearing Real stop you from following your dream. The best way to overcome FEAR is through information, education, Time, thought and planning.
  • What have you been waiting for??? Just Imagine.. Loving the Business you work in! It can be a reality!
  • Discover Decor&You Seminar

    1. 1. Redesign Your Life! Hosted By: Paul Allegro Franchise Developer
    2. 2. <ul><li>Objectives: </li></ul><ul><li>What you will learn during this presentation: </li></ul><ul><ul><li>Decor&You Fast Facts </li></ul></ul><ul><ul><li>Interior Furnishing Industry </li></ul></ul><ul><ul><li>Franchise Advantage </li></ul></ul><ul><ul><li>Training and Support Overview </li></ul></ul><ul><ul><li>Business Models </li></ul></ul><ul><ul><li>Investment Levels </li></ul></ul><ul><ul><li>Next Steps </li></ul></ul>
    3. 3. Loving the Business you work in! <ul><li>Just Imagine! </li></ul><ul><li>Building a business in one of the fastest growing and exciting industries in North America. </li></ul><ul><li>Having a professional high status career. </li></ul><ul><li>Enjoying a flexible lifestyle and schedule. </li></ul><ul><li>Working from your Home or Studio. </li></ul><ul><li>Working with people in your local community to help beautify their spaces. </li></ul><ul><li>Developing a team of trained professionals working with you to build your business. </li></ul><ul><li>Taking time off without getting permission from “The Boss”. </li></ul><ul><li>Having control over your future and income. </li></ul><ul><li>Building a Legacy. </li></ul>
    4. 4. Decor&You Fast Facts <ul><li>Started Franchising in January, 1998 with National Headquarters in Southbury, Connecticut. </li></ul><ul><li>Ranked Among 100 fastest growing & Top 500 – Entrepreneur Magazine </li></ul><ul><li>Ranked Top 30 – Black Enterprise Magazine </li></ul><ul><li>Won Best Design Awards in various Markets & Home Shows </li></ul><ul><li>Professional & Experienced Management Team: Training, Coaching, Marketing, Vendor Relations, Design and Creative Consulting </li></ul><ul><li>Over 85 DecorDesigners, Territory Directors and Regional Developers representing over 200 licensed units. </li></ul><ul><li>Karen Powell, </li></ul><ul><li>CEO & Founder </li></ul><ul><li>Brian Miller, </li></ul><ul><li>COO </li></ul>
    5. 5. The Power of Partnership and Brand Position <ul><li>Celebrating over ten years in business, it’s clear that Partnerships have helped drive the growth and success of the Decor&You franchise. We value the contributions of every employee, every franchisee, and a select group of experts and advisors from strategically important industries whose time and knowledge have made and continue to make Decor&You bigger, stronger and better. </li></ul><ul><li>Our vision is to become the number-one, full-service decorating solution in the marketplace, by changing the way people achieve comfort, style and enhance value in their homes and businesses.  The Decor&You brand positions our franchisees as the ideal resource for managing the time and money people invest in their interior decor, and the ideal of living and working in a fully decorated space. </li></ul>
    6. 6. Company Vision <ul><li>To become THE #1 Interior Decorating Solution people turn to for all their residential and commercial decorating needs. </li></ul><ul><li>Every Room a DecorRoom </li></ul><ul><li>Enhanced Website that will be E-commerce enabled </li></ul><ul><li>Private Label lines </li></ul><ul><li>5 Year Growth Development Plan </li></ul><ul><ul><li>50 Region Developers </li></ul></ul><ul><ul><li>325 Territory Directors </li></ul></ul><ul><ul><li>3,500 Jobs Created </li></ul></ul>
    7. 7. <ul><li>The Interior Furnishing Industry </li></ul><ul><li>High Growth $200+ Billion Dollar Industry </li></ul><ul><li>94% of home owners surveyed consider what their home looks like to be of utmost importance to them </li></ul><ul><li>Comprised of 2 categories: </li></ul><ul><ul><li>Brick and Mortar Furniture Stores </li></ul></ul><ul><ul><ul><li>Sales down, stores closing, high overhead and inventory </li></ul></ul></ul><ul><ul><li>Professional Decorator Assisted At-Home or Business </li></ul></ul><ul><ul><ul><li>The only double-digit growth segment within the industry </li></ul></ul></ul><ul><ul><ul><li>Media attention to decorating & design (HGTV) </li></ul></ul></ul><ul><ul><ul><li>People want value and service </li></ul></ul></ul><ul><li>People are NEVER done decorating – Always a need </li></ul><ul><ul><li>Home Offices </li></ul></ul><ul><ul><li>Outdoor Rooms </li></ul></ul><ul><ul><li>Media Rooms </li></ul></ul><ul><ul><li>2nd Homes </li></ul></ul><ul><ul><li>Green Products & Trend Changes </li></ul></ul>
    8. 8. <ul><li>Industry Trend in Current Economy </li></ul><ul><li>Stephen Drucker in a recent issue of House and Garden regarding the Economy: </li></ul><ul><li>“ . . . To everyone who hesitates that decorating is a luxury at this unsettled moment, I’d like to say that I think home is more important than ever , not a last priority in your budget, but a first . Now is the time to set a beautiful table and invite friends for dinner, rather than go to a restaurant.  Now is the time to get a deal on that big TV and create your own home theater, rather than go out to movies.  Now is the time to paint a room a pretty color, or buy some pillows for your sofa, or dress up your bed in new sheets.  And now is definitely the time to renovate a kitchen or bath, or even add a room, as contractors become less busy and more eager to please.  Home isn’t a luxury; the money you spend, you’ll enjoy every day.” </li></ul>
    9. 9. <ul><li>Why a Franchise? </li></ul><ul><li>There are many benefits that a franchise can bring that you can not attain by yourself. </li></ul><ul><li>A Proven Business Model . A Decor&You franchisee has access to a refined, proven system, which let’s you focus on the “big picture” of building your business – versus the day-by-day effort to grind out an entirely new business model on your own. </li></ul><ul><li>Buying Power. The Decor&You Franchise provides instant vendor buying power: a vendor network with product resources, negotiating power and a competitive pricing edge in the interior decorating marketplace. </li></ul><ul><li>Lower Risk . The Decor&You Franchisees have access to proven marketing techniques, superior training, years of experience and business coaching, which reduce the cost of overhead, mistakes and investment in your business. </li></ul><ul><li>Creative Support . The Decor&You Franchise offers a network of peers to share creative ideas and solutions to business problems. Pooled resources enable you to evolve and mature your business at a much faster rate. </li></ul><ul><li>Brand Recognition . The Decor&You Franchise is backed by a growing brand that offers instant credibility in your marketplace as part of a national, interior decorating organization. As the franchise system grows, so does the value and rewards of your business. </li></ul>
    10. 10. Comprehensive Training Overview D esigned to build your competence as you build your income! <ul><li>Step by Step Business Set Up for Fast Start </li></ul><ul><li>DecorDesigner Training and Certification </li></ul><ul><li>Decor Plan Client System & Follow Up </li></ul><ul><li>Product Knowledge and Vendor Assortment </li></ul><ul><li>Professional Sales Process </li></ul><ul><li>Get Clients Now Marketing Program </li></ul><ul><li>Business Management </li></ul><ul><li>Customized Accounting Software </li></ul><ul><li>Continuing Ongoing Education </li></ul><ul><ul><ul><ul><li>Virtual classes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Annual conference and awards </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Online Forums </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Focus groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Regional Events </li></ul></ul></ul></ul>
    11. 11. National Marketing Programs and Resources Finding qualified clients has never been easier! <ul><li>Personal Web Page with individual bio, client testimonials and Portfolio </li></ul><ul><li>Customer Contact Management Software on a Web Based Server </li></ul><ul><li>National and Local Press Releases </li></ul><ul><li>Postcards for Direct Mailings </li></ul><ul><li>Pre Printed Marketing Materials </li></ul><ul><li>Full Color Assortment of AD Slicks </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>E-mail Newsletter Campaigns </li></ul><ul><li>Internet Based Marketing </li></ul><ul><li>Decorating Content Articles </li></ul><ul><li>Vehicle Signage </li></ul><ul><li>Local Expo Shows and Events </li></ul><ul><li>Networking & Business Alliances </li></ul><ul><li>Pre Scripted Power-Point Design Seminars and Party Event Kits </li></ul><ul><li>Realtor and Home Builder Programs </li></ul><ul><li>New Neighbor Marketing </li></ul><ul><li>Spectacular Home Package with Charity Alliance </li></ul>
    12. 12. Pre Printed Marketing Materials
    13. 13. Vendor Product Portfolio <ul><li>W e provide franchisees with extensive product training and a remarkable, deep vendor portfolio with exceptional product access. This enables Decor&You franchises to deliver on the brand promise of truly individualized interiors and time-savings. Our global supplier network includes an exhaustive selection of home and commercial furnishings, fabric, window, wall and floor coverings, art, accessories, and more. We can accommodate every client budget, room and style preference! And we have negotiated the very best pricing on these products to allow you to be most competitive and profitable.  </li></ul><ul><li>“ Wow! That must be a DecorRoom!” </li></ul>
    14. 14. LEADS Marketing Tools SALES PROCESS PRODUCT SELECTION BUYING POWER CREATIVE TOOLS COMPLETING THE JOB A Support Team Helping you every step of the way … Training Start Up D&Y Model
    15. 15. Business Model <ul><li>Decor&You Franchisees Operate On A Profit Driven Business Model. Not Fee Based. </li></ul><ul><li>Utilizing National Buying Power we Purchase Products at Wholesale and Sell to our clients through our Complete Room Design Plans at Competitive Retail Prices. </li></ul><ul><li>Territory Directors and Regional Developers Recruit, Manage and Support Teams of DecorDesigners in Specified Territories. </li></ul><ul><li>Clients Love Working With Us Because they receive professional design service, quality products, unlimited selection to meet their style and budget all without design fees. From inspiration to installation and they never leave the comfort of their home. </li></ul>
    16. 16. The DecorPlan System Is a proprietary program. When fully, completely, and consistently applied produces successful, profitable, results. A comprehensive 11 step program that guides the decorator from first contact through repeat business. 20 Minute Phone Call Prep for 1 st Appt 1 st Appt Prep for Presentation Decor-Plan Presentation Implement Phase I Order & Follow Up Initial Contact Delivery & Installation Mental Preparation Next Phase of Decor-Plan
    17. 17. Three Franchise Business Models <ul><li>DecorDesigner Franchise (Investment $25,000 - $50,000) </li></ul><ul><ul><li>Franchisee owns 2 – 4 franchise units </li></ul></ul><ul><ul><li>Responsible for marketing and managing the business </li></ul></ul><ul><ul><li>Involved with actual decorating projects </li></ul></ul><ul><ul><li>No Decorating experience needed. Certified Training provided </li></ul></ul><ul><li>Territory Director Multi Unit Franchise (Investment 50,000-85,000) </li></ul><ul><ul><li>Responsible for 5-10 franchise units </li></ul></ul><ul><ul><li>Goal is to hire 6 – 12 decorators </li></ul></ul><ul><ul><li>Building a business through a team </li></ul></ul><ul><ul><li>Responsible for staffing, training and development </li></ul></ul><ul><ul><li>Decorating is not required </li></ul></ul><ul><li>Regional Developer Franchise (Investment $150,000 - $250,000) </li></ul><ul><ul><li>Two levels of investment (five or ten Territory Directors) </li></ul></ul><ul><ul><li>Primary responsibility is to interview, screen and select Territory Directors </li></ul></ul><ul><ul><li>Helps train, develop and coach Territory Directors </li></ul></ul>
    18. 18. DecorDesigner Franchise <ul><li>Operate a low-cost, low-overhead decorating business that offers flexibility and the freedom to pursue financial goals. Most prefer a home-based operation to give them the opportunity to meet clients in their homes or offices. Specialize in full-service residential and commercial decorating for a portfolio of local clients. </li></ul><ul><li>Those eligible to become a DecorDesigner are those who love people, color, style and enjoy being on the move, out in their communities. DecorDesigners find fulfillment in building relationships and personal networks and are driven toward a higher goal for their personal and professional success. No direct job experience in interior design or decorating is required, though appreciation for design is essential. Certified Training provided. </li></ul>
    19. 19. Territory Director Franchise Multi-Unit <ul><li>Manage and cultivate a team of Commissioned Sales DecorDesigners. Most directors maintain a studio or professional office space for team meetings and other regional needs. As the business matures, employees may be added to support the growth of administrative and bookkeeping operations. </li></ul><ul><li>Those eligible to become a Territory Director include management-oriented, business-savvy individuals with Marketer/Manager backgrounds.  A desire to design is not required to manage a territory.  Candidates should have interest in building a business through a team, which we help you find and train. </li></ul>
    20. 20. Regional Developer <ul><li>The Regional Developer is the cornerstone of the Decor&You Development Plan. They will build the teams of hundreds of DecorDesigners which Decor&You plans to have in place over the next ten years. It is the select group of Regional Developers who will recruit, assist and service the Territory Directors in order to ensure maximum profitable and growth over a defined area. The Regional Developer opportunity is only available to qualified candidates. </li></ul>
    21. 21. Making the Leap!
    22. 22. Don’t let FEAR stop you! <ul><li>The best way to overcome FEAR is through: </li></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Thought </li></ul></ul><ul><ul><li>Planning </li></ul></ul><ul><li>The way to make a Dream become a reality is to gather information, have a specific plan with a timeline! </li></ul>
    23. 23. Now…It’s Your Turn!
    24. 24. <ul><li>Next Steps! </li></ul><ul><ul><li>Schedule a follow up call to review your unanswered questions </li></ul></ul><ul><ul><li>Complete the Tell Us More about You Application </li></ul></ul><ul><ul><li>Have Discussions with our Franchisees </li></ul></ul><ul><ul><li>Speak with Decor&You Executive Team </li></ul></ul><ul><ul><li>Review our Franchise Disclosure Document </li></ul></ul><ul><ul><li>Attend a Discovery Day </li></ul></ul><ul><ul><li>Determine together if this is the right fit for you </li></ul></ul><ul><li>Thank You! </li></ul>