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Genre
political              meaning            economyGenre Theory                          institutions                       ...
Another way in which toexplore the media texts  construct meaning
Developed in relation      to film
Genre• From the French for ‘type’ or ‘kind’• At its simplest, a system for classification• Widely understood and used form ...
‘Art vs Genre’
Contract between producer      and audience
Let’s start with what     we know . . .
Medical Drama
Medical = white coats,  doctors, nurses, patients, hospitals
House
Medical procedural    Detective  Who Dunnit?
House offers generic     hybridity
Detectives Holmes  Kojak Columbo Cracker
A mystery or problem to solve, tortured centralcharacter who shares traits with his ‘nemesis’, dubious   dress sense? Rela...
• Genre is a signifying system• A Paradigm• The elements from which a text can draw  are syntagms
Functional• Agents of ‘ideological closure’                               (after Hartley)• Limit meaning potential• ‘Contr...
“Typical forms of texts which link kinds ofproducer, consumer, topic, medium, mannerand occasion” (Hodge & Kress, 1988, 7)...
For Producers . . . .• Creative or Constraining?      (Gledhill, 1985)• Creative tension or ‘efficient’  communication (Fow...
For Producers• Constructs an audience• Manages expectations• Possibility of disrupting expectation• Managing regulation
For Audiences• Frames of reference• Active process of constructing meaning• Recognition requires ‘Cultural Capital’ -  Gen...
New media forms often borrow from what has gone                     before   Novels - epislatory format of letter writing ...
• So meaning is produced by the combination  of elements in particular ways• Doesn’t require the presence of all possible ...
• Individual texts may be recognisable  generically (shared paradigmatic features and  themes)• Whilst differing dramatica...
• Genres develop and change dynamically  over time (diachronically)• They may combine - hybridity• Or become extinct - cea...
For Next Week . . .• In your groups produce a presentation  which illustrates the key elements of the  genre you are given...
Theory & Practice Week Three - Genre 2011
Theory & Practice Week Three - Genre 2011
Theory & Practice Week Three - Genre 2011
Theory & Practice Week Three - Genre 2011
Theory & Practice Week Three - Genre 2011
Theory & Practice Week Three - Genre 2011
Theory & Practice Week Three - Genre 2011
Theory & Practice Week Three - Genre 2011
Theory & Practice Week Three - Genre 2011
Theory & Practice Week Three - Genre 2011
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Theory & Practice Week Three - Genre 2011

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Lecture presentation for week 3 of Theory and Practice

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Theory & Practice Week Three - Genre 2011

  1. 1. Genre
  2. 2. political meaning economyGenre Theory institutions Genre Structuralism symbolic code texts cultural code ‘new’ media
  3. 3. Another way in which toexplore the media texts construct meaning
  4. 4. Developed in relation to film
  5. 5. Genre• From the French for ‘type’ or ‘kind’• At its simplest, a system for classification• Widely understood and used form of analysis
  6. 6. ‘Art vs Genre’
  7. 7. Contract between producer and audience
  8. 8. Let’s start with what we know . . .
  9. 9. Medical Drama
  10. 10. Medical = white coats, doctors, nurses, patients, hospitals
  11. 11. House
  12. 12. Medical procedural Detective Who Dunnit?
  13. 13. House offers generic hybridity
  14. 14. Detectives Holmes Kojak Columbo Cracker
  15. 15. A mystery or problem to solve, tortured centralcharacter who shares traits with his ‘nemesis’, dubious dress sense? Relations to authority, the ‘sidekick’
  16. 16. • Genre is a signifying system• A Paradigm• The elements from which a text can draw are syntagms
  17. 17. Functional• Agents of ‘ideological closure’ (after Hartley)• Limit meaning potential• ‘Contract’ between producer and audience as to content • Annoying when broken!
  18. 18. “Typical forms of texts which link kinds ofproducer, consumer, topic, medium, mannerand occasion” (Hodge & Kress, 1988, 7)Think also about camera movement, editing techniques, colour, costume, language,music . . .
  19. 19. For Producers . . . .• Creative or Constraining? (Gledhill, 1985)• Creative tension or ‘efficient’ communication (Fowler, 1989)
  20. 20. For Producers• Constructs an audience• Manages expectations• Possibility of disrupting expectation• Managing regulation
  21. 21. For Audiences• Frames of reference• Active process of constructing meaning• Recognition requires ‘Cultural Capital’ - Generic knowledge as a ‘competency’ or literacy
  22. 22. New media forms often borrow from what has gone before Novels - epislatory format of letter writing Radio - theatre concert and music hall TV - literary adaptation and soap Gaming - film, fairy story,
  23. 23. • So meaning is produced by the combination of elements in particular ways• Doesn’t require the presence of all possible choices
  24. 24. • Individual texts may be recognisable generically (shared paradigmatic features and themes)• Whilst differing dramatically from other texts within that genre • e.g. My Family & Peep Show - both sitcoms!
  25. 25. • Genres develop and change dynamically over time (diachronically)• They may combine - hybridity• Or become extinct - cease to have cultural currency
  26. 26. For Next Week . . .• In your groups produce a presentation which illustrates the key elements of the genre you are given• The presentation should be designed with the conventions of the genre in mind (e.g. font, colours, images, sounds)• See LN for more detail

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