Competitors

    › Apple Ipod
    › Sansa Fuse
    › ZEN X-Fi


    Online Issues

        Redundant information through...
Sansa Fuze         Ipod Classic        Zen X-Fi

                   •RSS feed           •Interactive Users
•Personalized
 ...
Users                               Personas            Online wants/needs
    Lip Readers (Heavy)

                     ...
Measures of Success

    › increased ROI, market share, subscriber & Zune
      social sign-ups
    › less abandoned shop...
Zune Brand Strategy/Positioning

    › as social (Facebook,Myspace) network for Mp3
      players
    › novice to expert ...
•Google
                      •Electronic Sites
                      •URL




              Log
                       La...
Zune is not just a site where you can buy

  music. It’s a meeting point to connect with
  your music and those who share...
Search
              Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
Zune/Logo




     ...
Search
             Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
Zune/Logo




      ...
Search
              Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
Zune/Logo




     ...
Search
             Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
Zune/Logo




      ...
Our creative idea for Zune was to

  emphasize two of its most unique selling
  points: WiFi and social networking
  capa...
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
4101 2 Explore Create Group3
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4101 2 Explore Create Group3

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This was then 3rd/Final part of a semester-long project for my interactive media class. I created everything except the 2 homepage/sub-page comp and the site map, both of which I provided design assistance for.

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4101 2 Explore Create Group3

  1. 1. Competitors  › Apple Ipod › Sansa Fuse › ZEN X-Fi Online Issues  Redundant information throughout the site. › Web pages are cluttered. › Site is unorganized and difficult to navigate. › No unique selling point. ›
  2. 2. Sansa Fuze Ipod Classic Zen X-Fi •RSS feed •Interactive Users •Personalized player wizard. guide •Easy navigation/ •Easy navigation usability •Video tutorials
  3. 3. Users Personas Online wants/needs Lip Readers (Heavy)  Larry the lip reader is tech savvy Aged 15-30 › and needs to be able to Uses PMP 35+ hrs per › access information quickly. This week. user also enjoys relevant Actively purchases › media interactive components. Uses PMPs for multiple › John the time passer uses the uses. Internet for entertainment, social Time Passers (Medium)  networking and shopping. He is Aged 30-45 › Use PMPs 10-15 hrs more likely to purchase from a › per/wk site that is interactive, easy to Use PMPs during leisure. › use and has a social Tech proficient. › component. Mary the clueless user is not very Clueless (Light)  tech savvy and therefore Aged 40+ › Use PMPs >10 hrs per/wk. prefers to visit sites that are › Not tech savvy. › easy to navigate and provides clear instructions.
  4. 4. Measures of Success  › increased ROI, market share, subscriber & Zune social sign-ups › less abandoned shopping carts › more positive feedback on website Tactics/Success Metrics  › online feedback form › social sign-ups measures highly interested consumers › message board posts › Action Codes monitoring shopping cart abandonment rate.
  5. 5. Zune Brand Strategy/Positioning  › as social (Facebook,Myspace) network for Mp3 players › novice to expert can enjoy unlimited entertainment and socialization  can take this experience wherever via Wi-Fi › No Wires, No Problems, Just Zune Communication Objectives  › ease of use for everyone from novice to expert › simplify overall design, specifically nav. features › Emphasize USP’s
  6. 6. •Google •Electronic Sites •URL Log Launch Contact Site Map RSS Feed in Zune 3.0 Buy Now Features Interactive Tech Specs Gallery Forum Guide Zune 4 Trouble Shooting Zune 8 Site Legend: User Legend: Static Page Lip Readers Zune 16 Interactive Page Time Passers Cluster of Interactive Pages Clueless Users Zune 80 Links to Buy Now Zune 120
  7. 7. Zune is not just a site where you can buy  music. It’s a meeting point to connect with your music and those who share your passion. This is more than just networking or a mere sales transaction.  Zune is a community. A place for friends. A place to rock out or relax to the beat of your own Zune. Nothing is expected of you, and there is no new knowledge to acquire. A place is for you and those alike.  Your passion now has a site. Welcome Zune.
  8. 8. Search Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now Zune/Logo IMAGE of Zune Content/ New in Zune An overview of what to expect from zune and the website. You are here: Home Site Map |RSS Feed| Contact Us
  9. 9. Search Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now Zune/Logo Video demonstration of Zune Features Feature Content You are here: Home->Features Site Map |RSS Feed| Contact Us
  10. 10. Search Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now Zune/Logo IMAGE of Zune Content/ New in Zune An overview of what to expect from zune and the website. You are here: Home Site Map |RSS Feed| Contact Us
  11. 11. Search Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now Zune/Logo Video demonstration of Zune Features Feature Content You are here: Home->Features Site Map |RSS Feed| Contact Us
  12. 12. Our creative idea for Zune was to  emphasize two of its most unique selling points: WiFi and social networking capabilities.  Our creative comps were meant to be clean, easy to navigate illustrative of zunes unique content and social benefits.

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