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SaaSFest 2015 - "The Content Wheel" by Jay Acunzo of SorryForMarketing

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Building a giant growth and marketing team is great if you can afford the time and resources. Yet, most of us need to find the most efficient way to grow without a significant amount of resources. Jay Acunzo, Founder of SorryForMarketing.com, takes us through The Content Wheel which has been central to his success in content marketing through numerous startups and even large content behemoths like HubSpot.

Published in: Marketing
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SaaSFest 2015 - "The Content Wheel" by Jay Acunzo of SorryForMarketing

  1. 1. The Content WheelThe Content Wheel A Content Marketing Playbook for SaaS Businesses A Content Marketing Playbook for SaaS Businesses Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
  2. 2. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo The Number 1 Reason Content Marketing Doesn’t Work at Startups
  3. 3. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo The Number 1 Reason Content Marketing Doesn’t Work at Startups Someone’s Ego
  4. 4. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo The Number 1 Reason Content Marketing Doesn’t Work at Startups Someone’s Ego Actual Strategy
  5. 5. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo The Number 1 Reason Content Marketing Doesn’t Work at Startups Someone’s Ego Actual Strategy
  6. 6. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
  7. 7. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
  8. 8. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo 75%
  9. 9. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo Works for Newer Blogs Too NextView’s at 11 Months – Top 10 in Traffic, June ‘15 5 months old 2 weeks old 11 months old 6 months old 11 months old 1 week old 9 months old 3 weeks old 11 months old 2 months old
  10. 10. CONTENT MARKETING: solve the same problem or convey the same emotion as your product, using media you create and distribute. CONTENT MARKETING: solve the same problem or convey the same emotion as your product, using media you create and distribute. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
  11. 11. Thought Leadership Educational Content Templates & Other Utilities Your Product/Servic e (No Content) “Oh, by the way” Good Content Marketing Makes Every Sell an Upsell
  12. 12. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo Topic = Their Needs Format = Your Goals Pillar Piece Blog & Atomize Paid Email Audience 3rd Parties Search Social
  13. 13. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo Pillar Piece Blog & Atomize Paid Email Audience 3rd Parties Search Social
  14. 14. Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo Pillar Piece Blog & Atomize Paid Email Audience 3rd Parties Search Social
  15. 15. How to WinHow to Win 1. Relevant to Company AND Audience 2. Sustainable Publishing – Constant > Viral 3. Adaptable to Launch-Learn-Iterate Always 1. Relevant to Company AND Audience 2. Sustainable Publishing – Constant > Viral 3. Adaptable to Launch-Learn-Iterate Always Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo
  16. 16. Should Startups Blog? An Essay with Data to Decide bit.ly/startupblogging bit.ly/TractionPodcast THANKS! Jay Acunzo : NextView Ventures : SorryForMarketing.com : @Jay_zo

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