SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent

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LiveIntent is an ad product, but through their success they're sitting on a considerable amount of data that could and should be monetized through subscription offerings.

Julie Rieger, the VP of Product Marketing at LiveIntent, walks through how they're thinking about monetization, as well as some of the struggles they're facing overall.

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SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent

  1. 1. “Monetization”  @ Julia  Rieger VP  Product  Marketing #saasfest
  2. 2. Real-­‐time   marketing  +   advertising   platform  for   email
  3. 3. Acquire  new   subscribers
  4. 4. Mobile  app   download
  5. 5. Reach   Current   Customers
  6. 6. LiveIntent  Features • Monetization • Acquire  new  subscribers • Download  apps • Reach  current  customers • Industry  Indexing • Offline  sales  attribution • Audience  insights • Cross-­‐device  mapping
  7. 7. Time  Stamp De-­‐Identified  Hash  ID Creative  ID Device  Type OS Broswer ISP 10/26/15  2:00 23a1bbe61a623dd89f8f072c2db8e5bc 139275 PC Linux Chrome 22175 10/26/15  2:00 1922cf676e9d407084b842e98ac42292 138638 Phone Android Android 21233 10/26/15  2:00 6274d3b7abd9181187aa83ab5da64462 132991 PC Android iPad 22175 10/26/15  2:00 132d2d28fff3ed71ca92c330e64467fd 132991 Tablet iOS Chrome 22175 10/26/15  2:00 91421ec2b12829fef3e14907d334e1a5 80253 Phone iOS iPhone 10 10/26/15  2:00 8d4fdeabb80d1df9768b77082e78bc2d 87722 PC Linux Chrome 21233 10/26/15  2:00 6736572687b3305245696ba87e6b4fab 75353 Phone Android Android 22175 10/26/15  2:00 5c5dc2815f77080ea32dd929f3f314ae 62984 Tablet iOS Chrome 10 10/26/15  2:00 e5e7ae86dbf48b384d990abb481058ae 50615 PC iOS iPad 21233 10/26/15  2:00 4d568e12908aa6c6a2904a603241ebf1 38246 Phone iOS iPhone 22175

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