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Ultimate Value Based Pricing Strategy Guide

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Pricing is one of the worst and one of the best things to ever happen to your business. It's the worst, because the concept isn't easy to master, nor is it a core competency for many business folk. It's the best, because once you become even adequately proficient with pricing, you'll see major gains in revenue. In this deck, we provide more resources on specifically how to implement a value based pricing strategy.

Published in: Business, Technology
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Ultimate Value Based Pricing Strategy Guide

  1. Value Based PricingA Step By Step Guide to Creating Your Value BasedPricing StrategyHow to Create Value Based Pricing
  2. Value Based PricingValue Based Pricing - Pricingbased on how much customerswill pay for your product
  3. Value Based PricingValue based pricing maximizesyour revenue,
  4. Value Based PricingReveals what your customerswant
  5. Value Based PricingAnd focuses your producton what your customerneeds
  6. Value Based PricingBut how do you dovalue-based pricing?
  7. Value Based PricingIt’s a four step process
  8. Value Based PricingValue Based Pricing Step 1:Find your buyer persona(Most Important!)
  9. Value Based PricingBuyer Persona:Fictional characterthat represents yourideal customer
  10. Value Based PricingCompanies usually havemultiple buyer personas
  11. Value Based PricingThink about yourpersonas’ needsand pain points
  12. Value Based PricingValue Based Pricing Step 2:Survey your customer base
  13. Value Based PricingYour customer base are thosepeople who match your buyerpersona
  14. Value Based PricingFind out the features theyvalue, and how much theyvalue them
  15. Value Based PricingValue Based Pricing Step 3:Analyze your data and createpricing tiers
  16. Value Based PricingLook for patterns in the pricesand features for each differentbuyer persona
  17. Value Based PricingCreate different tiers of yourservice that match theirdifferent needs
  18. Value Based PricingBonus: Tiers also let you charge differentprices to customers who have differentvaluations for your service
  19. Value Based PricingValue Based Pricing Step 4:Test and Review
  20. Value Based PricingPricing is a process!
  21. Value Based PricingCustomer preferences andtastes are constantly changing
  22. Value Based PricingThis means you need tocontinually collect data to trackthe changes
  23. Value Based PricingCheck the match between yourtiers and your buyer personas
  24. Value Based PricingFor example, if small businesses areflocking to your enterprise tier, youmay need to rethink
  25. Value Based PricingIn the end, you can onlycharge what your customer iswilling to pay
  26. Value Based PricingBut, value based pricing should be win-win:You and your customers should both behappy!
  27. Value Based PricingDownload our free e-book to stopguessing, and start pricing intelligently.
  28. Value Based PricingDownload our free e-book to stopguessing, and start pricing intelligently.

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