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Must Read Guide to Anchor Pricing Strategies

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A brief overview of anchor pricing and how you might implement it in your own pricing strategy.

Published in: Business, Travel
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Must Read Guide to Anchor Pricing Strategies

  1. 1. -Anchor Pricing PriceIntelligentlyTMAnchor Pricing for DummiesAn introduction to anchor pricing and its impact onyour bottom line
  2. 2. -Anchor Pricing PriceIntelligentlyTMAnchor Price – A price that customers useas a basis of comparison when shopping
  3. 3. -Anchor Pricing PriceIntelligentlyTMAnchor prices are used to make other tiers ofservices seem like great values
  4. 4. -Anchor Pricing PriceIntelligentlyTMAnchor pricingharnesses the power ofsuggestion and givesyour customers a frameof reference
  5. 5. -Anchor Pricing PriceIntelligentlyTMAnchor pricing also guides your customer to thepackage you want them to choose
  6. 6. -Anchor Pricing PriceIntelligentlyTMFor example, let’s look at this laptopadvertisement
  7. 7. -Anchor Pricing PriceIntelligentlyTMThe MacBook Air is an anchor price to make theWindows laptops seem like a bargain
  8. 8. -Anchor Pricing PriceIntelligentlyTMHow can you take advantage of anchorpricing?
  9. 9. -Anchor Pricing PriceIntelligentlyTMThe easiest way is a tiered pricing structure;it has anchor pricing built right in!
  10. 10. -Anchor Pricing PriceIntelligentlyTMIf that doesn’t work for you, you can alsoshow your competitors’ prices
  11. 11. -Anchor Pricing PriceIntelligentlyTMJust make sure that you provide bettervalue than they do!
  12. 12. -Anchor Pricing PriceIntelligentlyTMLong story short,anchor pricing is a great way tokeep your pricing strategy afloat
  13. 13. -Anchor Pricing PriceIntelligentlyTMDownload our free e-book to stopguessing, and start pricing intelligently.
  14. 14. -Anchor Pricing PriceIntelligentlyTMDownload our free e-book to stopguessing, and start pricing intelligently.

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