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The Imperative of Hope: Technology as a force for good


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My presentation from Silicon Beached 2017 on technology as a force for good for the many, not the few

Published in: Marketing
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The Imperative of Hope: Technology as a force for good

  1. 1. The imperative of hope: Technology as a force for good 22nd March 2017 @patsmc
  4. 4. Copyright: Nick Webb Licensed under Creative Commons
  5. 5. Copyright: Rosenfield Media, Creative Commons
  6. 6. +16 million Britons have > £100 in savings +1 million needed an emergency food bank referral in 2016 2.1 million were hit with large, late energy bills in the year 2015-2016 14.2 million waited a week for a GP appointment or did not get an appointment at all 1.5 million are “unbanked”
  7. 7. “47% of US jobs could be automated within the next two decades” University of Oxford
  8. 8. “15m UK jobs could be automated” Andy Haldane, Chief Economist, Bank of England
  9. 9. Source: Andy Haldane, Bank of England
  10. 10. Copyright: WEF Licensed under Creative Commons
  11. 11. Copyright: OnInnovation, Licensed under Creative Commons
  12. 12. Make technology a force for hope
  13. 13. Hope in technology Hope in the future =
  14. 14. So how do we do it?
  15. 15. Systems Engineering Repurpose “Sharing" technologies Embrace legacy skills Infuse services with Emotion 1 2 3 4
  16. 16. 1. Systems Engineering +1 million Britons needed an emergency food bank referral in 2016 At least 30% of those cases arise due to systems or payment failures: Benefit delays 29.54% Delayed wages 1.14% Source: Trussell Trust
  17. 17. Payment should not be a barrier in 2017 Mobile micro credit widely available in developing economies Fintech companies and social platforms offering payment by text or messenger app Bitcoin enabling micro transfers without charges
  18. 18. Up to 1/3 of mobile credit loans in Kenya are made between 3 and 5 am Most are paid back with 24 hours This peak in traffic is driven by fruit and vegetable sellers who use the loan to buy wholesale, trade all day, then repay the loan at night Dynamic mobile credit
  19. 19. 2. Repurpose “sharing” technologies
  20. 20. Location sensitive Fuelled by reputation Powered by real time data Increase supply Increase participation Enable a smarter and more dynamic allocation of resources
  21. 21. Source: Made by Many
  22. 22. Copyright: Sugata Mitra, NIIT Limited Licensed under Creative Commons
  23. 23. 3. Embrace legacy skills (and reframe new world skills)
  24. 24. “What if the next big blue-collar job category is already here—and it’s programming? What if we regarded code not as a high-stakes, sexy affair, but the equivalent of skilled work at a Chrysler plant?” Source: Clive Thompson, Wired magazine, The Next Big Blue Collar Job is Coding
  25. 25. 4. Infuse services with Emotion We are all familiar with the imperative to build effortless, frictionless experiences This is of course particularly important in building services for those who might feel excluded by today’s technological landscape
  26. 26. Source: The Guardian Rational claims are limited in their appeal
  27. 27. And can even backfire In a 2011 study parents anxious about the link between vaccines and autism were shown information debunking the myth Despite this, parents already vary of vaccines were less likely, not more, to vaccinate their children after being exposed to the facts This is known as the “backfire effect” Source: Professors Brenda Nyhan and Jason Reifler, University of Dartmouth
  28. 28. Emotional Experience Design
  29. 29. Context Community Craft
  30. 30. Voice Gesture AR Machine learning Messenger bots Bitcoin Technology is becoming increasingly human
  31. 31. Copyright: Nick Webb Licensed under Creative Commons