1. Transmedia Storytelling
Transmedia - Mobile - Gaming
Patrick Möller
Warsaw, 17.05.2012

4. Let me introduce you
to Transmedia Storytelling

5. Photo: Post-It by Peter B. (CC) | Link

6. Handwritten phonenumbers:
0049 30 340 6002320
Photo: Patrick Möller (CC)

7. Click here to open the video in your
browser and watch it
Website & Video: Cathy‘s Key | Link

8. So how can I tell my story by using
Transmedia Storytelling?

9. „The universe is made of stories, not of atoms“
Muriel Rukeyser
Photo: :CC-BY2.0 - NASA | Link

10. Photo: CC-BY-SA2.0 – Patrick Gruban | Link

11. Photo: :CC-BY2.0 - Cliff | Link

12. Photo: PD - Powerhouse Museum | Link

13. Photo: Henry Jenkins| Link

14. Image: Jenna Garfunkel | Link

15. Bildnachweis: Brooke Thompson | Link

16. Transmedia Manifest | Link

17. Identify fans and influentials

18. Folge dem Kaninchen | Link

19. Folge dem Kaninchen | Link

20. Involve fans and influentials

21. Click here to open the video in your
browser and watch it
Mission Icefly (5Gum) at the Bannaroo Festival | Link

22. Click here to open the video in your
browser and watch it
A rabbit hole mailing of missionicefly.com| Link

23. Help your fans to connect
to your story and others easily

24. Screenshot: ARG-Reporter Forum | Link

25. Add collaborative tasks
within the storyline

26. There is no such thing as
total control

27. Really!

28. Navigate instead!

29. Keep up a constant dialogue
with fans

30. Alternate Reality Games on Facebook | Link

31. Case I:
Push 11 – „The Child“
(by vm-people)

32. Photo: CC-BY-SA - Richard | Link

33. Click here to open the video in your
browser and watch it
Movie: Push 11/berlinkriminell 08/11/HORATIO
Produced by: vm-people GmbH | Link

34. Photos: The photos were contributed as user generated content
by the players of the Alternate Reality Game

35. Click here to open the video in your
browser and watch it
Movie: Wer war ich?
Produced by: vm-people GmbH | Link

36. Buchcover: © by Droemer Knauer Verlag

37. Screenshot: ARG-Reporter | Link

38. Screenshot: ARG-Reporter Forum | Link

39. Screenshot: ARG-Reporter Wiki | Link

40. Screenshot: In-Game Webseite Reiseagentur Thatch and Sons | Link

41. Case II:
Sherlock
(BBC)

42. Click here to open the video in your
browser and watch it
Trailer: Sherlock
Produced by: BBC One | Link

43. Screenshot: Website von Sherlock| Link

44. Screenshot: Sherlock (BBC One)

45. Screenshot: Sherlock (BBC One)

46. Screenshot: Dr. Watsons Blog | Link

47. Screenshot: Dr. Watsons Blog | Link

48. Screenshot: Facebook Post| Link

49. Screenshot in Blogpost by Siobhan O‘Flynn | Link

50. More cases:

51. Photos: Adeles Salon by „Das Wilde Dutzend“ | Link

52. Click here to open the video in your
browser and watch it
Screenshot: „Zombies, Run!“ by Six To Start | Link

53. Screenshot: Tripventure by Sprylab | Link

54. Screenshot: Rides.tv „Dirty Work“ | Link

55. Screenshot: „Guidestones | Link

56. Screenshot: „Why So Serious“ for „The Dark Knight“-movie| Link

57. Thank you very much for listening!
Twitter: @patmo
Contact: http://about.me/patmo
http://www.imaginary-friends.de/
All background graphics have been provided by: Elegantthemes.com | Link