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Follow The Rabbit


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Players want to be part of your ARG right from the beginning, but why? And how can you manage to help them out with that problem?

Published in: Entertainment & Humor
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Follow The Rabbit

  1. 2. Patrick Moeller: Follow the White Rabbit
  2. 3. Why do we want to be part of something interesting from the beginning?
  3. 4. Let‘s take a look at two situations
  4. 5. Too late at this weeks Book-Club
  5. 6. Too late at the movies
  6. 7. <ul><li>When being too late, we have the </li></ul><ul><li>impression to be … </li></ul><ul><li>left behind </li></ul><ul><li>missing some important parts </li></ul><ul><li>missing the fun from the beginning </li></ul>
  7. 8. Of course, community members can help us to get up to date
  8. 9. Though it‘s not the same We haven‘t experienced it by ourself
  9. 10. Let‘s have a look at the current situation: What does a Perfect Beginning look like?
  10. 11. Click the image to listen to the tape (links to YouTube) … you check your mailbox and inside you find an envelope containing an old taperecorder…
  11. 12. Others have gotten a mailing, too.
  12. 13. Hidden information has to be found and gathered…
  13. 14. ... that leads to the website of a psychiatrist with german origin: Dr. Ivan Krotzler from San Diego
  14. 15. The story unfolds throughout all kinds of things
  15. 16. And in the end?
  16. 17. We always got asked the same one question: How do I get a mailing like that to take part from the beginng?
  17. 18. What can puppetmaster do about it?
  18. 19. <ul><li>They can (and have to) </li></ul><ul><li>Build trust </li></ul><ul><li>Know their audience </li></ul><ul><li>Be part of the audience </li></ul>
  19. 20. Use a Metasite to give players the ability to register for your future ARG-Projects
  20. 24. Identify influential players
  21. 25. Make use of unique rabbit holes …
  22. 26. … so that people will talk about
  23. 27. Make use of re-occuring symbols
  24. 28. Use them as papercuts for example
  25. 29. Slice them and use them in your Rabbit Hole Emails
  26. 31. Use one place for updates
  27. 32. That links to other places
  28. 33. And deliver a story so far - site
  29. 34. Thanks for listening! [email_address]
  30. 35. <ul><li>>>> vm-people GmbH </li></ul><ul><li>Chausseestraße 86 10119 Berlin </li></ul><ul><li>Fon: +49 30 200 893 - 30 Fax: +49 30 200 893 - 40 E-Mail: Web: </li></ul><ul><li>© Copyright by vm-people GmbH, Berlin 2009, All rights reserved </li></ul>