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MIE 2015 presentatie Patrick Petersen, Psychologie van contentmarketing en engagement

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MIE 2015 presentatie Patrick Petersen, Psychologie van contentmarketing en engagement. Ook uitreiking Handboek.Social Adformatie/ Adfo Uitgevers

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MIE 2015 presentatie Patrick Petersen, Psychologie van contentmarketing en engagement

  1. 1. Patrick Petersen – #MIE15 Les 4 campagnes Psychologie & wetenschap van engaging content 5 februari 2015 Patrick Petersen – 9.45 uur – Marcom-zaal #MIE15
  2. 2. Patrick Petersen – #MIE15 Docent Auteur Spreker-columnist @Onlinemarketeer Ondernemer
  3. 3. Patrick Petersen – #MIE15
  4. 4. Patrick Petersen – #MIE15
  5. 5. Patrick Petersen – #MIE15 Kader, onderzoek en learning Het kaderHet kader
  6. 6. Comfort Engagement marketing Social Media Marketing Content Marketing Online conversie
  7. 7. Patrick Petersen – #MIE15 Kader, onderzoek en learning De probleemstellingDe probleemstelling
  8. 8. Patrick Petersen – #MIE15 Bron: Marketingprofs
  9. 9. Patrick Petersen – #MIE15 Bron: onderzoek van Newcom 2015
  10. 10. Patrick Petersen – #MIE15 Kader, onderzoek en learning De psychologieDe psychologie
  11. 11. Patrick Petersen – #MIE15
  12. 12. What (motief) VS Why (beslissing) Bron: Psychology Today & Descartes’ error (Emotion and Reason) “Research conducted by the Advertising Research Foundation concluded that the emotion of “likeability” is the measure most predictive of whether an advertisement will increase a brand’s sales.”
  13. 13. Patrick Petersen – #MIE15 Bron: Forbes “Customers became “demand”, or “consumers” or “eyeballs”, to be manipulated, rather than living, feeling human beings to be delighted.”
  14. 14. Patrick Petersen – #MIE15 Onderzoek 4 februari 2015 Havas media “Blind voor branded content!”
  15. 15. Patrick Petersen – #MIE15 Obama: visual storytelling
  16. 16. Patrick Petersen – #MIE15 “Ook bleek uit het onderzoek dat schokkende, verrassende, amuserende en schattige content de sterkste emotionele reacties oproepen.”
  17. 17. Patrick Petersen – #MIE15 Plaatjes = emotie Don’t tell.. Social proof!
  18. 18. Patrick Petersen – #MIE15 Dankjewel! @Onlinemarketeer patrick@atmost.nl Kom langs, handtekeningsessie Adfo stand #MIE15

MIE 2015 presentatie Patrick Petersen, Psychologie van contentmarketing en engagement. Ook uitreiking Handboek.Social Adformatie/ Adfo Uitgevers

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