Becoming a
Best-Selling Author
Presented By:
Patrick Snow
www.ThePublishingDoctor.com

WARNING!
Don’t Be Bamboozled…
You owe it to yourself to learn how the
publishing industry really works and
what publishers don’t want you to know…

Your Mission:
To write,
publish and
promote your
book to your
target market.
!
This is the best
way to attract
more speaking,
coaching, and
consulting
revenue!

Your Publishing Road Map
Whether your book is fiction, or non-fiction,
already published, or just beginning to write,
this publishing overview will save you time
money, and help you avoid many mistakes in
the process of you becoming a best seller!

Looking For a
Better Way to
Market Your
Business?

Want to Boost Your
Credibility in the
Marketplace?

Introducing…
The World’s
Greatest Marketing
Secret in the History
of All Business…
To write and publish your book
to promote your products and services

A Book is…
A physical web site
A lead-generation tool
A thick business card
A client-attraction magnet
A tool to turn prospects to clients
A way to stand out from the competition
A ticket to free publicity
A platform to stand on
A way to give back and inspire others
The Main Ingredient to your
“Information Empire”

Qualifications to Be a Real Book
Perfect bound
(or case bound)
!
Pricing
(and pricing bar code)
!
Title, Author Name
!
More than 100 pages
(less is a booklet)
ISBN number
(and ISBN bar code)
!

Your Book is the Foundation to
Build Your Information Empire:
Printed Book
Audio Book
E-Book
Journal / Workbook
Keynote Speaking
Coaching
Consulting
Tele-seminars
Workshops / Seminars
And More…

Which is Better…
E-Book or Printed Book?
Who do you love more…
Your son or daughter?
Both versions of book
are needed to succeed

Dan Poynter Study…
Being a “Published
Author” is North
America’s #2 most
respected career
(only behind that
of a brain
surgeon)

Overwhelmed with the
Process of Publishing?

Don’t
Know
Where to
Turn to
Find the
Answers?

“The
written
word is
the only
way the
dead can
teach the
unborn.”
- Abraham Lincoln

Standing Out in the Crowd
According to UNESCO (United Nations
Educational, Scientific and Cultural
Organization) recently reported that each
year in the United States approximately
350,000 books are published.

Who is Your Audience?
With this volume of books being
published each year, what you can do
to have your book stand out from the
crowd and become a best-seller?

Definition of Best-Seller?
35,000
Industry standards
define a “bestseller” when an
author successfully
sells 35,000 copies
at any time during
the life of the book.

This sure is
confusing?
What About?
best-seller
best-seller

Let’s look at your
publishing options…

You Have Three
Publishing Options
(But only one of
them will allow
you to actually
turn a profit…)

Traditional New York Publishing
You give up all rights and future profits,
Less than 1 in 1,000 chance of getting published,
Lose all decision making power

hing
blis
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n pay
tP
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nte p a y u
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• Th n on
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ooks
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Third g (ch
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r
ble t
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each
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Poor it.
•
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a

Self Publishing
• Benjamin Franklin,
Mark Twain and
virtually everyone
gets started this way.
• Only way to guarantee
that you will ever get
published.
• You own 100% of the
rights and keep all
profits controlling
print process and
eliminating all third
party middlemen.

Lesson Learned:
Never, under any
circumstance, let
a third party
middleman get
between you and
your printer!
INTE
RNE
T PU
BLIS
H
ER
Having a direct
relationship with
your printer is the
only way to insure
that you can
make a profit!

Your Choice is Clear!
Self publishing is
the ONLY choice if
you don’t want to be
BAMBOOZLED
in paying inflated
printing costs, want
to own 100% rights
and maximize your
profits…

Self Publishing is the
Winner!
If you select the publishing
option (where you eliminate third
party internet publishers from
marking up your printing)…
!
then, you have the ability to
legally print your own currency
(in the form of your book, mark up
the price and sell at a 5X profit).

Imagine Your Own Gold-Bar
Manufacturing Machine
Print Your Intellectual
Property at $2-6 / book
!
Sell @ $19.95 USD in soft cover
Sell @ $24.95 USD in hard cover

dco
ar
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ft?
So
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Y
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rin - so
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$
WHAT ABOUT PAGE COUNT?
FATTER THE BOOK…
!
FATTER
!
THE PAYCHECK!
The sweet spot is somewhere in between 50,000 words (250 pages) and 60,000 words (300 pages).

The Numbers Don’t Lie…
• Average author sells 250 books in
their lifetime.
!
!
!
• Independent Book Publishers
Association reports that 98% of
authors will never sell more than
2,000 books in their lifetime.

A Successful Book is…
• 5% creation and 95% promotion!
• Most give up after 90 days, once they
realize Oprah’s producer is NOT calling!

Five Requirements to
Becoming a Best-Selling Author…
5

“When I speak, business happens!” - Bob Mowad
1. Spend the Rest of Your Life
Marketing Your Book

2. WorldClass Cover
Design

3. Compelling
Title that Can
Stand on its
Own
• Three
awardwinning title
formulas
that few in
the industry
even know
exist
• Favorite is
the “ING”
rule used in
this cover…

4. Introduction
• Must capture the
“heart” of the
reader and
leaves them
thirsty for more
by ”hooking”” them
in.
• Reader doesn’t
care “why” you
wrote your book,
they only care
what your book
can do for them.

5. Amazing
Content
• Non-Fiction: Full of
inspirational stories
• Fiction: Full of tales
of love and death

18
Biggest
!
!
to Avoid
Don’t make any of the following 18 mistakes
(or your book will be short lived)
S

O
/
ME & MY DOG
Sally Smith
HUGE
MISTAKE!!!
1. Putting Your Photo
on Front Cover
(unless you are a celebrity)

HUGE
MISTAKE!!!
2. Taking a Titl
e to Print
(Without Ownin
g it As “.Com”)

Smith P
ublishin
HUGE
MISTAKE!!!
3. Having Your Last Name
Affiliated with Your
Publishing imprint
You want to distance your name from
the publishing logo so the media
can’t tell if the book is self published
(better chance of getting publicity).
g
NEW YORK

4. Selecting
Your Own Title
HUGE
MISTAKE!!!
Unless you know the
three award-winning title
formulas, let the experts
help you select your title.

y Smith
Sall
HUGE
MISTAKE!!!
rogram
sign P
hic De
Grap
y Smith
Sall
5. Doing your
Own Cover
Design
Hire a professional unless
you have a degree in
Graphic Design

HUGE
MISTAKE!!!
6.
Forgetting
to Print Your
Web Site
on the Back
Cover or
Back Flap
Be sure to print your
domain name on
your back cover

7. Skipping the
Proofreading Step
The average NY
published book has 20
grammar or spelling
errors. Don’t embarrass
yourself!
HUGE
MISTAKE!!!

HUGE
MISTAKE!!!
8. Forgetting to Include
Front Page Inserts
•
•
•
•
•
•
•
•
Testimonial pages
Title Page
Copyright Page
Acknowledgement’s Page
Dedication Page
Preface
Foreword (Spell it correctly)
Introduction

HUGE
9. Forgetting to Include
Back-Page Inserts
MISTAKE!!!
•
•
•
•
•
•
•
A Final Note
About the Author
About author’s business
About author’s coaching model
Recommended Reading
Index is not required (unless medical book)
Book author to speak at next event

10. Relying on
Someone Else to
Do Your Publicity
If you don’t
stand up and
tell the world
who you are,
and what you
stand for, no
one else will
do it for you!
HUGE
MISTAKE!!!

HUGE
MISTAKE!!!
okst
n Bo
o
ales
re S
o
on
g
as Amaz
u
usin online retailer (sy,clh usy, lousy,
c
. Fo store or
11
lous o
!!
is a
A book rnes & Noble) to sell a book!
nd or Ba y, LOUSY place
a
s
ousy, lou
l

HUGE
MISTAKE!!!
12. Hoarding Your Books
You should give away 1-5 books everyday to people
with big mouths who will tell others about it
(bloggers, network marketers, radio / TV producers,
newspaper, magazine editors).

13. Focusing on Selling
Books One at a Time
Sell your
books 10,000
at a time as
part of
another
organization’s
marketing
efforts!
HUGE
MISTAKE!!!

14. Overlooking
“Foreign-Language
MISTAKE!!!
Rights” Opportunities
HUGE
Testimonials will start pouring
in from readers all over the
world in different languages to
boost your credentials.

15.
Giving Up
and
Starting
on
Next
Book
You need to spend a
minimum of 18-22 years
of your life promoting
your book (just as you
would in raising your
children).
HUGE
MISTAKE!!!

16. Not Leveraging
Your Credibility
HUGE
MISTAKE!!!
Use you book to secure highly-paid speaking,
coaching and consulting opportunities.

HUGE
MISTAKE!!!
17. Failing to
Set Up Book
Distribution
Set up distribution for credentials only, not for
profit. This is how you get into Barnes & Noble.

18.
ATTEMPTING
TO GO SOLO
• Invest in publishing
coach who has “been
there and done that.”
• Look for someone
who will not ask you
to do something they
have not already
done.
• Investing in such a
system is a sure way
to save both time and
money (and improve
quality).
HUGE
MISTAKE!!!
O
/
S
O
L
O

Introducing…
Patrick Snow
• Publishing and book marketing coach
• International best-selling author
• Highly sought after professional speaker
• Small-business coach

Patrick’s Coaching Credentials
Successfully
coached
more than
500 clients
to get
published
(Fiction and
Non-Fiction)

Patrick’s Author
Credentials
Sold 150,000 to
250,000 copies of selfpublished book in five
languages (English,
Spanish, Russian,
Arabic and
Indonesian) before
selling out rights to
John Wiley & Sons in
New York (without
using a literary agent).

Patrick’s Speaking Credentials
• Delivered more than 2,500
paid professional speaking
engagements on three
continents over last 20 years
• Current speaking fee: $25,000

Patrick’s Media Credentials
•
•
•
•
Featured as a cover story in USA TODAY
Featured in The New York Times
Featured in Forbes Magazine
Featured in more than 500 radio and
TV interviews worldwide

What Others
Are Saying
“Patrick’s resources,
knowledge and
expertise are priceless.
Hiring him as my coach
was one of the best
investments I have ever
made!”
– Jeff Bow
“Without Patrick Snow,
my attempt to get
published would have
been a disaster.”
– Wanek Stein
“Patrick’s passion,
experience, wisdom and
commitment to his
client’s success is
unparalleled.”
– Sherri Nickols

"After investing in Patrick Snow's coaching
system I published my book in 57 days. Since
writing Growing the Leader Within You, our
organization has received more than $100
million in real estate donations. Patrick taught
me to use my book to promote our organization
which resulted in securing and solidifying new
donors. It has been an humbling experience and
will give me the ability to create hospitals,
schools, hospices and feeding centers for
children around the world. All of this because
Patrick taught me how to put my heart into ink
and paper. Patrick's system has been the best
investment of our lives!"
Dr. Gayla Holley

"I've been coached by Hall-of-Fame
coaches (Lenny Wilkens, Jerry
Sloan and Pat Riley) throughout my
NBA career and I'd rank Patrick
Snow right up there with these
Hall-of-Famers! Patrick has the
passion, 'fire in the belly' and
integrity to not only make himself
better, but to help all of his clients
'be the best they can be.’ I often
mentioned to Patrick... 'You draw
up the play and I'll run the ball...
that will equal success for both of
us!’ I’ve loved working with Patrick
Snow and look forward to many,
many years of success for our
team."
James Donaldson

“In November, I stumbled upon a
Patrick Snow presentation on
publishing your own book. The
following March I was holding a
copy of my book in my hands.
Without Patrick's wisdom,
experience, connections,
motivation and desire to coach us
through the process every step of
the way, I would be empty handed
today. He provided me with all the
necessary resources to take a
dream and make it a reality. My
kids, family, friends and the rest of
the world now have in their
possession a book that will stand
the test of time. I cannot stress
enough my gratitude for Patrick
Snow's services on publishing one's
work. He is in a class all his own."
Randy Broad

Schedule A
Complimentary
Consultation
Today!
Text Patrick
Snow Direct at
(206) 310-1200
In your text be
sure to mention
your name and
time zone.
!
He lives in Maui,
Hawaii and is 5-6
hours behind
Eastern Standard
Time.
(206)310-1200

Check Out
his Web site
to Learn
More
About
How he
Can Help
You
Achieve
Your
Destiny!
www.ThePublishingDoctor.com

“I will do today what others won’t,
so I will have tomorrow what others don’t!”
- John Addison

NOW is the Time to Take Action
• So turn off your
TV…
• Log off of your
Facebook account…
• Don’t listen to your
dead-beat, broke
friends…
• Overcome your selflimiting beliefs…
• And write your book
today!

The Holy
Grail of Publishing Industry
Give your book away to ALL your speaking,
coaching, and consulting prospects and
watch your bank account expand!
This is the world’s greatest
marketing secret in the
history of all business.

Your Book Becomes Your Sales
Force Promoting Your Services
Unlike a “salesman” or “sales
woman” your book will market
your services for many years to
come. You don’t have to pay a
salary or benefits and your books
already in the market place will
promote you 24/7, 365!

Your Book
Becomes Your
Legacy
• The shelf life of a book is more than
200 years.
• Your children, grandchildren and greatgrandchildren will know who you were
and most importantly appreciate your
vision and passion to serve others.

If Not You, Then Who?

If Not This, Than What?
ay!
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If Not Now, Then When?

If Not Here, Then Where?

Schedule Your
Complimentary,
No-Obligation,
30-60 Minute
Publishing
Consultation
Today!
Text Patrick Snow today
at 206-310-1200.
Be sure to include your
name, time zone, and a
good time to speak and
you will be on your way to
achieving your life long
goal of getting
published!
www.ThePublishingDoctor.com
(206)310-1200

Now is Time to
Take Action and
Create Your
Destiny!
If you want, what others have,
you must do what others have
done, and you will get, what
others have gotten!

A Final Note From Patrick…
“Only those who can see the invisible, can
achieve the impossible. The belief in your vision,
holds the key to creating your own destiny. I
challenge you to write out your future, seize the
moment, and live your life by choice, not by
chance! Dream, plan, execute and soar!”
!
I look forward to serving you!
www.PatrickSnow.com