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This paper examines the link between a game’s procedural rhetoric and the political and economic context of its production. The recent industry turn toward free labor in the digital games has been discussed by critical scholars, and as a result of these rapidly changing markets, the industry has begun to embrace new revenue models which are often “free-to-play” until the consumer opts to partake in a number of “micro transactions.” Diablo 3’s real-money auction house (RMAH) is an excellent example of how companies, like Blizzard Entertainment, implement experimental revenue models within their game design. In this paper I will analyze the politics of the RMAH and the ways that it has influenced the design of the game. This paper hopes to contribute a political and economic perspective to a theoretical understanding of how the capitalist production model is inscribed within the cultural discourse of the video game industry.