Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The method trend2ability

252 views

Published on

Description of the method trend2ability

Published in: Business
  • Be the first to comment

  • Be the first to like this

The method trend2ability

  1. 1. Patrick Müller, Christina Rode-Schubert, Uwe Fischer The method trend2ability
  2. 2. |2 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 What is a trend?  A trend is an instrument to describe changes and trends in all areas: in society, in the economy or in the technological field.  The description and the boundary conditions allow a statement about the future development.  Source: Wikipedia CC0/3dman_eu/Pixabay
  3. 3. |3 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Types of trends  Megatrends  Technical trends  Industry-specific trends  Social trends  Consumption trends  Fashion trends Quelle: http://www.horx.com/Reden/Imgs/Hierarchisches-Trendsystem-02.jpg
  4. 4. |4 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 The 12 megatrends Globalization Urbanization Connectivity Mobility New Work Knowledge Culture Silver Society Gender Shift Healthness Safety & Security Neo Ecology Individualization CC0 Gemeinfrei CC0 CC0 CC0 CC0 CC0 CC0 CC0 CC0 CC0 CC0
  5. 5. |5 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Overview of technical trends in IT and engineering Cyber physical systems IoT System security Big Data Cloud CC0 CC0 CC0 CC0 CC0 Artificial Intelligence 3d printing Industry 4.0 Digital twins Storyblocks Adobe Kaboompics/Pixabay Adobe
  6. 6. |6 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Important sources for trends | excerpt  Zukunftsinstitut  University Sankt-Gallen  Fraunhofer-Institutes  Gartner Group  VDI Technologiezentrum  Gapminder
  7. 7. |7 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Overview trend2ability Priorisation of trends Mapping of trends Deriving the required capabilities Identification of relevant trends 5Creation of Roadmap 4 2 3 1 Quelle: stock.adobe.com/ SceneNature
  8. 8. |8 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Step 1: Identification of relevant trends  Types of trends  Megatrends  Technical trends  Business models trends  Industry-specific trends  Sources:  Own records  Workshop with customers for business trends  External sources  Zukunftsinstitut  Gartner Hype Cycle ... Step 1a: Sources of trends
  9. 9. |9 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Step 1: Identification of relevant trends  Where does a trend/subtrend influence the company?  On the business model  On processes (broken down to those named by the company)  On the company's technologies (within the product, within production, within IT)  Where is the trend a threat, where is it a chance? Step 1b: Determination of trends relevant to the company
  10. 10. |10 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Step 2: Priorization of trends  How mature is the company at the respective point?  Is/Are  the respective influence is high enough,  the processes involved are important enough,  the discrepancy between companies and state of the art high enough?  Only if the combination of factors is high enough the trend will be considered further.
  11. 11. |11 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Step 2: Priorization of trends  Consolidation of trends  Formation of trend lines  Determination of intersection points  Creation of the trend map Derive the company-specific trend map Quelle: Patrick Müller
  12. 12. |12 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Quelle: stock.adobe.com/PikePicture Step 3: Mapping trends on design levels  Starting point:  Company specific trend map  Mapping trends on design levels (processes, business models and IT, from Step1)  group work  Mapping sub-trends to sub-processes, business models and IT clusters  Crossing points are created  Voting regarding the importance of the points  Where is there a need for action?  Consolidation of results in Excel
  13. 13. |13 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Step 4: Deriving the required skills: Formulation of desired skills as user stories  Starting points: Intersections of trends and processes at level 1 and level 2  Formulation of desired skills as user stories Example: Mega Trend Individualization | Mass Customization The company wants to offer a product with different variants in order to be able to offer a differentiated range on the market
  14. 14. |14 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Step 4: Beaking down of capabilities The IT manager wants to use the required BOT/KI technologies in the cloud The service manager wants to control the use of the AI to prevent customer satisfaction. The person responsible for the service wants to integrate the required FAQ's into the AI. The company wants to use AI and chat bots for customer communication The IT manager wants to integrate the bot software into his own homepage Quelle: stock.adobe.com/Dragan Grkic
  15. 15. |15 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Step 5: Creation of a roadmap  Prioritization, e.g. with the commonly used 50-30-20 rule  When should the capabilities be available?  The capabilities are put into a meaningful order, dependencies are taken into account?  Classification of activities into new projects, current projects, line tasks  Formation of the roadmap Quelle: stock.adobe.com/PikePicture
  16. 16. |16 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Procedure in a customer project Preparation Workshop Follow Up  Target Architecture  Transformation-Roadmap Business Trends Business Trends Map Hype Cycle Emerging Technologies Consolidation Mega-Trends Capabilities Workshops Hypothesis-based derivation of Business Capabilities
  17. 17. |17 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 The TCI Enterprise Transformation Cycle ENVISION ENGAGE TRANSFORM OPTIMIZE Strategy Processes Organization BUSINESS TRANSFORMATION Systems & Tools Governance Change Management Program/Project Management Values & Principles People Source: TCI Transformation Consulting International
  18. 18. Uwe Fischer Uwe.Fischer@trend2ability.com Patrick Müller Patrick.Mueller@trend2ability.com Christina Rode-Schubert Christina.Rode-Schubert@trend2ability.com
  19. 19. |19 © Patrick Müller, Uwe Fischer, Christina Rode-Schubert- 2018 Sources for Images  Trend innovation model: Mathias Horx  Avatars: Paperwork  Street: stock.adobe.com/ SceneNature  Trend map: Patrick Müller  Flip chart: stock.adobe.com/PikePicture  Group picture of cobsultants: Patrick Müller / TCI  Cube: stock.adobe.com/Dragan Grkic  Enterprise Transformation Cycle: Wolfgang Hellriegel / TCI  Town: Storyblocks

×