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Demystifying Information Architecture

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Patrick Kennedy
Patrick Kennedy

Presentation from WebDU 2008 in Sydney, where I attempt to give developers and designers some insight into what IA is and how it works, so they can integrate it into their own practices or just work more effectively with IA/UX practitioners

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Demystifying Information Architecture Patrick Kennedy
[object Object],Does this sound familiar?
[object Object],Or maybe it’s more like this?
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
A bit about me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So you think you can IA? do “ I drew a site map, I’m doing IA!”
So you think you can IA? “ We wireframe everything!” do
So you think you can IA? “ Usability testing? Yep, we all think it works great.” do
So you think you can IA? “ We surveyed what our users want!” do
So you think you can IA? “ I installed Visio… I am an Information Architect!” do
What IA isn’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what is IA? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The basics of IA
Structure
Navigation
Labelling
The basics of IA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More broadly… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A general IA process ,[object Object],Understand the audience and context Solve the problem at hand Design Test design against requirements Validate
A general IA process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A general IA process ,[object Object],Understand the audience and context Solve the problem at hand Design Test design against requirements Validate
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User research techniques
User research techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
There’s something about Mary “ I want to go on holiday, somewhere in Australia” “ But I’m not sure where to go…” “… or what each city has to offer”
There’s something about Mary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other research “ We need to drive traffic to the destination guides!” “ What content do we already have?”
Other research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],A general IA process Understand the audience and context Solve the problem at hand Design Test design against requirements Validate
Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
High level design
High level IA design activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing the travel site Existing knowledge: Travel content lends itself to a geographic categorisation scheme Want to “holiday” in Australia Not sure where What is there to do? Need to drive traffic to destination guides Home International vacations Domestic vacations Guides Packages Book now!
Designing the travel site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Low level design
Low level IA design activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing the travel site Logo Lorem ipsum dolor sit amet, consectetuer adipiscing elit. International vacations Guide 1 Guide 2 Guide 3 Guide 4 Domestic vacations Guide 5 Guide 6 Guide 7 Guide 8 Guides Packages Book now! Conventions: Users are used to search in the top right hand corner Want to “holiday” in Australia Not sure where What is there to do? Search Contact us Need to drive traffic to destination guides
Designing the travel site, part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],A general IA process Understand the audience and context Solve the problem at hand Design Test design against requirements Validate
Validate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Validation techniques
Validation techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logo Lorem ipsum dolor sit amet, consectetuer adipiscing elit. International vacations Guide 1 Guide 2 Guide 3 Guide 4 Domestic vacations Guide 5 Guide 6 Guide 7 Guide 8 Guides Packages Book now! Search Contact us Feedback from Mary “ Huh? I don’t see a list of places I can go on holiday. Where do I click?”
Feedback from Mary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usability testing “ This is more like it! It gives me a list of places I can go to and I can get more information”
Usability testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A general IA process ,[object Object],Understand the audience and context Solve the problem at hand Design Test design against requirements Validate
IA in the broader process Strategy and scoping Visual design Build Launch
Often IA appears here… Strategy and scoping Visual design Build Launch
… or here Strategy and scoping Visual design Build Launch
[object Object],But this is where it belongs Strategy and scoping Visual design Build Launch Design Validate
IA in the broader process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA and agile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA and the new web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compare the IA for this…
IA for the page model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… with the IA for this…
IA for the interactive app ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… or this
IA for the interactive app ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA for RIAs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA practice is catching up
IA practice is catching up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Different, yet still the same ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does this mean for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Demystifying Information Architecture

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. So you think you can IA? do “ I drew a site map, I’m doing IA!”
  • 7. So you think you can IA? “ We wireframe everything!” do
  • 8. So you think you can IA? “ Usability testing? Yep, we all think it works great.” do
  • 9. So you think you can IA? “ We surveyed what our users want!” do
  • 10. So you think you can IA? “ I installed Visio… I am an Information Architect!” do
  • 11.
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  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 24.
  • 25. There’s something about Mary “ I want to go on holiday, somewhere in Australia” “ But I’m not sure where to go…” “… or what each city has to offer”
  • 26.
  • 27. Other research “ We need to drive traffic to the destination guides!” “ What content do we already have?”
  • 28.
  • 29.
  • 30.
  • 32.
  • 33. Designing the travel site Existing knowledge: Travel content lends itself to a geographic categorisation scheme Want to “holiday” in Australia Not sure where What is there to do? Need to drive traffic to destination guides Home International vacations Domestic vacations Guides Packages Book now!
  • 34.
  • 36.
  • 37. Designing the travel site Logo Lorem ipsum dolor sit amet, consectetuer adipiscing elit. International vacations Guide 1 Guide 2 Guide 3 Guide 4 Domestic vacations Guide 5 Guide 6 Guide 7 Guide 8 Guides Packages Book now! Conventions: Users are used to search in the top right hand corner Want to “holiday” in Australia Not sure where What is there to do? Search Contact us Need to drive traffic to destination guides
  • 38.
  • 39.
  • 40.
  • 42.
  • 43. Logo Lorem ipsum dolor sit amet, consectetuer adipiscing elit. International vacations Guide 1 Guide 2 Guide 3 Guide 4 Domestic vacations Guide 5 Guide 6 Guide 7 Guide 8 Guides Packages Book now! Search Contact us Feedback from Mary “ Huh? I don’t see a list of places I can go on holiday. Where do I click?”
  • 44.
  • 45. Usability testing “ This is more like it! It gives me a list of places I can go to and I can get more information”
  • 46.
  • 47.
  • 48. IA in the broader process Strategy and scoping Visual design Build Launch
  • 49. Often IA appears here… Strategy and scoping Visual design Build Launch
  • 50. … or here Strategy and scoping Visual design Build Launch
  • 51.
  • 52.
  • 53.
  • 54.
  • 55. Compare the IA for this…
  • 56.
  • 57. … with the IA for this…
  • 58.
  • 60.
  • 61.
  • 62. IA practice is catching up
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  • 70.