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Collaborative Future

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Diese Präsentation richtet sich an Führungskräfte aus Kommunikation, Informationstechnologie, Geschäfts-, Organisations- und Personalentwicklung. Mit 'Collaborative Future" wird ein Lösungsansatz zur Kommunikation des strategischen Wandels und Entfesselung der Organisationsenergie skizziert.

Published in: Business
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Collaborative Future

  1. 1. Collaborative Future Zur Kommunikation des Wandels und Entfesselung der Organisationsenergie Patrick Hofer, Social Business Engineer patrick.hofer@media-interface.ch +41 44 586 41 18
  2. 2. Digitale Organisationsentwicklung Unseren neugierigen Experten begleiten Organisationen durch den digitalen Wandel, indem wir ihre Mitarbeiter und Führungskräfte befähigen, sich Medientechnologien zu eigen zu machen. Damit unsere Kunden auch in Zukunft, partnerschaftlich mit Ihren Anspruchsgruppen zusammenarbeiten.
  3. 3. Herausforderungen Strategische Initiativen Erschliessung neuer Märkte Entwicklung neuer Geschäftsmodelle Anpassung an regulatorische Anforderungen Reaktion auf die Digitalisierung der Gesellschaft Integration von Abteilungen, Partnern und Lieferanten Erhöhung der Transformations- und Innovationsfähigkeit
  4. 4. Schlüsselaufgabe Kommunikation des strategischen Wandels an die Mitarbeiter Alternativen: Kaskadierung vs. Mitgestaltung, wobei 70 % der Veränderungsprojekte scheitern Jeder Mitarbeiter erhält die Möglichkeit die Zukunft mitzubestimmen Mitbestimmung Mitwirkung Konsultation Information
  5. 5. Paradigmenwechsel Problemlösung Probleme auflisten Probleme priorisieren Strategischen Startpunkt definieren Erwünschte Zukunft Rückblick auf den zurück gelegten Weg Was tut uns leid, worauf sind wir stolz? Welche Zukunft wünschen wir uns? “Sage es mir, und ich vergesse es, zeige es mir, und ich erinnere mich, involviere mich und ich behalte es” Konfuzius Aktionsplan zur Abarbeitung der Probleme Aktionsplan zur Erreichung der erwünschten Zukunft
  6. 6. Preferred Futuring 1. Rückblick 2. Strategische Realität 3. Wertediskussion 4. Zukunftsdebatte 5. Visionierung 6. Handlungsziele 7. Aktionsplanung 8. Implementierung End-To-End Transformationsprozess nach Lippitt zur Gestaltung der erwünschten Zukunft Videointerview mit Larry Lippitt @ IBM Research
  7. 7. Collaborative Future 1. Rückblick 2. Strategische Realität 3. Wertediskussion 4. Zukunftsdebatte 5. Visionierung 6. Handlungsziele 7. Aktionsplanung 8. Implementierung Video Timeline Digital Reality Value Jam Inspiration Festival Online Brainstorming Social Collaboration Prototype Hackathon Transparent Leadership Einbezug von kollaborativen Medientechnologien und partizipativer Grossgruppenveranstaltungen
  8. 8. Design Team Einstieg über Pilotprojekt Strategieprozess Analyse Collaboration Analyse Groupware- Analyse Workshop Strategie Komm. Macht Politik Kultur Prozesse Systeme Collaborative Future* Energie- und Kulturanalyse Struktur- und Mgmt- Systemanalyse Komm.- und SNA- Analyse Fokusgruppe Mikrokosmos Identifikation Möglichkeiten Überprüfung Bereitschaft Verifizierung * St. Galler Business Engineering Ansatz
  9. 9. Agile Umsetzung Unterstützung als Change Team Plug-In Definierung von Anforderungen Informationsbeschaffung für Entscheidungen Vorschlag alternativer Lösungsmöglichkeiten Soziale Netzwerk- und Informationsanalysen Community Building und Moderation Mitarbeiter und Führungskräfte Coaching Projekt- und Kommunikationsmanagement Analyse Pilot Training Einführung Überprüfen Aktualisieren
  10. 10. Media Interface - digital seit 2006 Business Consulting Digital Agency Technology Provider • Strategy Development • Business Development • Human Ressource Development • Content Marketing • Online Advertising • Digital Communication • Social Media Marketing • Community Management • Web/Mobile Development • E-Commerce • Big Data Analytics • Intranet, Portal • Database, CRM • Social Collaboration • Marketing Automation • Employee Engagement • Customer Advocacy Erstes Schweizer Beraternetzwerk für digitale Organisationsentwicklung. Am Schmelzpunkt von Unternehmensberatung, Digitalagentur und Technologiedienstleistung. Digital Transformation Social Business Collaboration
  11. 11. Patrick Hofer Social Business Engineer Patrick kommt von der Agenturseite, in die er 1998 als Technologie PR-Berater einstieg und u. A. Kunden, wie Apple, Barracuda, Cisco, IBM, local.ch, Mindjet, Nokia, Novell und Quickline betreute. Seine Start-up Erfahrungen beinhalten die Natural Language Processing Software Firma Artificial Life, wo er MarCom Manager war. Und die Gründung und Leitung der Digital Culture Association, die das tweakfest in den Jahren 2005-2010 organisierte. Ein Festival, dass interdisziplinäre Spezialisten vernetzte zur Stimmulierung der Innovationsfähigkeit der Schweizer Kreativwirtschaft. Patrick erhielt den Executive MBA HSG in Transformationsmanagement der Universität St. Gallen und ist Betriebsökonom FH in Marketing und Verkauf der Zürcher Hochschule für angewandte Wissenschaften.
  12. 12. Arbeitsweise Technologie-unabhängig Agiles Spezialisten Netzwerk Expertise statt Zugehörigkeit Co-Kreativ und Social-by-Heart Gemeinsame Digitalprojekthistorie Forschungs- und Fallstudienorientiert “Das Interface ist der Teil eines Medien-Systems, welches der Kommunikation mit einem anderen System dient”
  13. 13. Mit Energie in die digitale Zukunft
  14. 14. Online-Diskussion über digitale Organisationsentwicklung http://www.media-interface.ch/blog
  15. 15. Vielen Dank Patrick Hofer, Social Business Engineer patrick.hofer@media-interface.ch +41 44 586 41 18

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