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The Marketing Plan GamePlans Elements Messages Media Results$100 $100 ...
Plans for $100• Answer: –In Your Head Copyright © 2012 Jon Turino Marketing + Connections
Plans for $100• Answer: – In Your Head• Question: – Where shouldn’t your marketing plan reside? Copyrigh...
Plans for $200• Answer: –On paper or in the computer Copyright © 2012 Jon Turino Marketing + Connections
Plans for $200• Answer: – On paper or in the computer• Question: – Where should your marketing plan reside? ...
Plans for $300• Answer: –Formal Copyright © 2012 Jon Turino Marketing + Connections
Plans for $300• Answer: –Formal• Question: –What type of a plan should you have? Copyright © 2012 Jon Turin...
Plans for $400• Answer –Often Copyright © 2012 Jon Turino Marketing + Connections
Plans for $400• Answer – Often• Question: – When should my plan be reviewed? Copyright © 2012 Jon Turino ...
Plans for $500• Answer: –Everyone Copyright © 2012 Jon Turino Marketing + Connections
Plans for $500• Answer: – Everyone• Question: – Who should understand your marketing plan? Copyright © ...
Elements for $100• Answer: –Potential customers Copyright © 2012 Jon Turino Marketing + Connections
Elements for $100• Answer: –Potential customers• Question: –Who do you identify using research? Copyright ©...
Elements for $200• Answer: –Competition Copyright © 2012 Jon Turino Marketing + Connections
Elements for $200• Answer: –Competition• Question: –What are some barriers to success? Copyright © 2012 Jon...
Elements for $300• Answer: –Goals Copyright © 2012 Jon Turino Marketing + Connections
Elements for $300• Answer: – Goals• Question: – What comes before strategies and tactics? Copyright © 2012 ...
Elements for $400• Answer –Messages Copyright © 2012 Jon Turino Marketing + Connections
Elements for $400• Answer – Messages• Question: – What are we saying to prospective customers? Copyrigh...
Elements for $500• Answer: –Media Copyright © 2012 Jon Turino Marketing + Connections
Elements for $500• Answer: – Media• Question: – How are we delivering our messages? Copyright © 2012 Jon Tu...
Messages for $100• Answer: –Age, gender, income Copyright © 2012 Jon Turino Marketing + Connections
Messages for $100• Answer: – Age, gender, income• Question: – What are some of the demographics of our target custome...
Messages for $200• Answer: –Recipient compatible Copyright © 2012 Jon Turino Marketing + Connections
Messages for $200• Answer: – Recipient compatible• Question: – Will the messages resonate with the target audience? ...
Messages for $300• Answer: –Media Copyright © 2012 Jon Turino Marketing + Connections
Messages for $300• Answer: – Media• Question: – Is the delivery vehicle compatible with the messages? Co...
Messages for $400• Answer –Clear, concise, coherent Copyright © 2012 Jon Turino Marketing + Connections
Messages for $400• Answer – Clear, concise, coherent• Question: – What are some of the important characteristics o...
Messages for $500• Answer: –Technology Copyright © 2012 Jon Turino Marketing + Connections
Messages for $500• Answer: – Technology• Question: – Does your target audience understand or use the delivery meth...
Media for $100• Answer: –Facebook, LinkedIn Copyright © 2012 Jon Turino Marketing + Connections
Media for $100• Answer: – Facebook, LinkedIn• Question: – What are some social media platforms to consider? ...
Media for $200• Answer: –Email Copyright © 2012 Jon Turino Marketing + Connections
Media for $200• Answer: – Email• Question: – What is an often effective outbound marketing medium? Copyr...
Media for $300• Answer: –Website Copyright © 2012 Jon Turino Marketing + Connections
Media for $300• Answer: – Website• Question: – What is the most effective inbound marketing media today? ...
Media for $400• Answer –Printed materials, direct mail Copyright © 2012 Jon Turino Marketing + Connections
Media for $400• Answer – Printed materials, direct mail• Question: – What are some offline marketing media? ...
Media for $500• Answer: –Call to action Copyright © 2012 Jon Turino Marketing + Connections
Media for $500• Answer: – Call to action• Question: – What do we need to convert a prospect into a customer? ...
Results for $100• Answer: –Targeted tactics Copyright © 2012 Jon Turino Marketing + Connections
Results for $100• Answer: – Targeted tactics• Question: – How do you increase your revenue stream? Copyrigh...
Results for $200• Answer: –Qualified leads Copyright © 2012 Jon Turino Marketing + Connections
Results for $200• Answer: – Qualified leads• Question: – What do you need to get a high conversion rate? ...
Results for $300• Answer: –Focus Copyright © 2012 Jon Turino Marketing + Connections
Results for $300• Answer: – Focus• Question: – How do we achieve the biggest impact with our promotions? ...
Results for $400• Answer –Loyalty Copyright © 2012 Jon Turino Marketing + Connections
Results for $400• Answer – Loyalty• Question: – What do we need to create in order to obtain repeat business? ...
Results for $500• Answer: –Business growth Copyright © 2012 Jon Turino Marketing + Connections
Results for $500• Answer: – Business growth• Question: – What is the net result of developing and implementing a b...
• Answer: – The number one resource to help grow your business with sound marketing strategies. Copyrigh...
• Answer: – The number one resource to help grow your business with sound marketing strategies.• Question: – What ...
Let’s Get You A Plan!• Quality marketing consulting – Advice on the latest marketing methods• Individualized service –...
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The Marketing Plan Game

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The Marketing Plan Game

  1. 1. The Marketing Plan GamePlans Elements Messages Media Results$100 $100 $100 $100 $100$200 $200 $200 $200 $200$300 $300 $300 $300 $300$400 $400 $400 $400 $400$500 $500 $500 $500 $500 Copyright © 2012 Jon Turino Marketing + Connections
  2. 2. Plans for $100• Answer: –In Your Head Copyright © 2012 Jon Turino Marketing + Connections
  3. 3. Plans for $100• Answer: – In Your Head• Question: – Where shouldn’t your marketing plan reside? Copyright © 2012 Jon Turino Marketing + Connections
  4. 4. Plans for $200• Answer: –On paper or in the computer Copyright © 2012 Jon Turino Marketing + Connections
  5. 5. Plans for $200• Answer: – On paper or in the computer• Question: – Where should your marketing plan reside? Copyright © 2012 Jon Turino Marketing + Connections
  6. 6. Plans for $300• Answer: –Formal Copyright © 2012 Jon Turino Marketing + Connections
  7. 7. Plans for $300• Answer: –Formal• Question: –What type of a plan should you have? Copyright © 2012 Jon Turino Marketing + Connections
  8. 8. Plans for $400• Answer –Often Copyright © 2012 Jon Turino Marketing + Connections
  9. 9. Plans for $400• Answer – Often• Question: – When should my plan be reviewed? Copyright © 2012 Jon Turino Marketing + Connections
  10. 10. Plans for $500• Answer: –Everyone Copyright © 2012 Jon Turino Marketing + Connections
  11. 11. Plans for $500• Answer: – Everyone• Question: – Who should understand your marketing plan? Copyright © 2012 Jon Turino Marketing + Connections
  12. 12. Elements for $100• Answer: –Potential customers Copyright © 2012 Jon Turino Marketing + Connections
  13. 13. Elements for $100• Answer: –Potential customers• Question: –Who do you identify using research? Copyright © 2012 Jon Turino Marketing + Connections
  14. 14. Elements for $200• Answer: –Competition Copyright © 2012 Jon Turino Marketing + Connections
  15. 15. Elements for $200• Answer: –Competition• Question: –What are some barriers to success? Copyright © 2012 Jon Turino Marketing + Connections
  16. 16. Elements for $300• Answer: –Goals Copyright © 2012 Jon Turino Marketing + Connections
  17. 17. Elements for $300• Answer: – Goals• Question: – What comes before strategies and tactics? Copyright © 2012 Jon Turino Marketing + Connections
  18. 18. Elements for $400• Answer –Messages Copyright © 2012 Jon Turino Marketing + Connections
  19. 19. Elements for $400• Answer – Messages• Question: – What are we saying to prospective customers? Copyright © 2012 Jon Turino Marketing + Connections
  20. 20. Elements for $500• Answer: –Media Copyright © 2012 Jon Turino Marketing + Connections
  21. 21. Elements for $500• Answer: – Media• Question: – How are we delivering our messages? Copyright © 2012 Jon Turino Marketing + Connections
  22. 22. Messages for $100• Answer: –Age, gender, income Copyright © 2012 Jon Turino Marketing + Connections
  23. 23. Messages for $100• Answer: – Age, gender, income• Question: – What are some of the demographics of our target customers? Copyright © 2012 Jon Turino Marketing + Connections
  24. 24. Messages for $200• Answer: –Recipient compatible Copyright © 2012 Jon Turino Marketing + Connections
  25. 25. Messages for $200• Answer: – Recipient compatible• Question: – Will the messages resonate with the target audience? Copyright © 2012 Jon Turino Marketing + Connections
  26. 26. Messages for $300• Answer: –Media Copyright © 2012 Jon Turino Marketing + Connections
  27. 27. Messages for $300• Answer: – Media• Question: – Is the delivery vehicle compatible with the messages? Copyright © 2012 Jon Turino Marketing + Connections
  28. 28. Messages for $400• Answer –Clear, concise, coherent Copyright © 2012 Jon Turino Marketing + Connections
  29. 29. Messages for $400• Answer – Clear, concise, coherent• Question: – What are some of the important characteristics of the messaging? Copyright © 2012 Jon Turino Marketing + Connections
  30. 30. Messages for $500• Answer: –Technology Copyright © 2012 Jon Turino Marketing + Connections
  31. 31. Messages for $500• Answer: – Technology• Question: – Does your target audience understand or use the delivery methods? Copyright © 2012 Jon Turino Marketing + Connections
  32. 32. Media for $100• Answer: –Facebook, LinkedIn Copyright © 2012 Jon Turino Marketing + Connections
  33. 33. Media for $100• Answer: – Facebook, LinkedIn• Question: – What are some social media platforms to consider? Copyright © 2012 Jon Turino Marketing + Connections
  34. 34. Media for $200• Answer: –Email Copyright © 2012 Jon Turino Marketing + Connections
  35. 35. Media for $200• Answer: – Email• Question: – What is an often effective outbound marketing medium? Copyright © 2012 Jon Turino Marketing + Connections
  36. 36. Media for $300• Answer: –Website Copyright © 2012 Jon Turino Marketing + Connections
  37. 37. Media for $300• Answer: – Website• Question: – What is the most effective inbound marketing media today? Copyright © 2012 Jon Turino Marketing + Connections
  38. 38. Media for $400• Answer –Printed materials, direct mail Copyright © 2012 Jon Turino Marketing + Connections
  39. 39. Media for $400• Answer – Printed materials, direct mail• Question: – What are some offline marketing media? Copyright © 2012 Jon Turino Marketing + Connections
  40. 40. Media for $500• Answer: –Call to action Copyright © 2012 Jon Turino Marketing + Connections
  41. 41. Media for $500• Answer: – Call to action• Question: – What do we need to convert a prospect into a customer? Copyright © 2012 Jon Turino Marketing + Connections
  42. 42. Results for $100• Answer: –Targeted tactics Copyright © 2012 Jon Turino Marketing + Connections
  43. 43. Results for $100• Answer: – Targeted tactics• Question: – How do you increase your revenue stream? Copyright © 2012 Jon Turino Marketing + Connections
  44. 44. Results for $200• Answer: –Qualified leads Copyright © 2012 Jon Turino Marketing + Connections
  45. 45. Results for $200• Answer: – Qualified leads• Question: – What do you need to get a high conversion rate? Copyright © 2012 Jon Turino Marketing + Connections
  46. 46. Results for $300• Answer: –Focus Copyright © 2012 Jon Turino Marketing + Connections
  47. 47. Results for $300• Answer: – Focus• Question: – How do we achieve the biggest impact with our promotions? Copyright © 2012 Jon Turino Marketing + Connections
  48. 48. Results for $400• Answer –Loyalty Copyright © 2012 Jon Turino Marketing + Connections
  49. 49. Results for $400• Answer – Loyalty• Question: – What do we need to create in order to obtain repeat business? Copyright © 2012 Jon Turino Marketing + Connections
  50. 50. Results for $500• Answer: –Business growth Copyright © 2012 Jon Turino Marketing + Connections
  51. 51. Results for $500• Answer: – Business growth• Question: – What is the net result of developing and implementing a better marketing plan for your business? Copyright © 2012 Jon Turino Marketing + Connections
  52. 52. • Answer: – The number one resource to help grow your business with sound marketing strategies. Copyright © 2012 Jon Turino Marketing + Connections
  53. 53. • Answer: – The number one resource to help grow your business with sound marketing strategies.• Question: – What is Jon Turino Marketing + Connections! Copyright © 2012 Jon Turino Marketing + Connections
  54. 54. Let’s Get You A Plan!• Quality marketing consulting – Advice on the latest marketing methods• Individualized service – Strategies designed to work in this market• A plan thats right for your business – Start now! 503-877-4609 www.jonturino.com Copyright © 2012 Jon Turino Marketing + Connections

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