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BARTENDAZ
A Positive and Lasting Legacy
A single team of driven young men and women delivering positive
change for the nex...
COMMUNITY OVER CONTEST
Street Peace Olympics
Championing Aboriginal/Indigenous Communities in Sports
Motivation for Sponsorship
By Pat Jennings
Inspired by SOLOMON YASIN
The first time hearing about Dasani’s story, it
had a...
of Kathy Freeman, the first Indigenous/
aboriginal ever to compete in the Olympics
and the first to wave the Aboriginal fl...
Growing up in hard times
with so few lessons for
changing the course
where needed, we’re
often left wondering,
who’s actua...
Obstacles Overcome in Sports
Community role model Hassan “Giant” Yasin is very important—not just in his
building BARTENDA...
Since 2003, BARTENDAZ has presented sports in its purest offering
youth greater possibilities for dialogue, camaraderie an...
HEALTH IS WEALTH—MOVEMENT IS MEDICINE
GIANT THINKING is the master key which unlocks the hidden door to this
fascinating m...
Portrait of a CEO and Champion
No one is expecting you to save the world. You just do your part, to the
best of your abili...
11
Join us in celebrating the Bartendaz and other
sports persons
… pushing our communities to higher standards
of physical...
12
Sponsors and partnerships are important ways to taking an all-
inclusive approach to health—understanding that health a...
18
BARTENDAZ
1. Mr. NFL Sanding over 6 feet and weighing more than 200 pounds Mr. NFL shatters the
myth that big men lack ...
19
Become A Sponsor
Positive outcomes require innovative sponsorship—
sponsors who represent communities of practice—who
r...
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BARTENDAZ_RIO-BRAZIL 2016_Sponsorship Package_POST

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BARTENDAZ_RIO-BRAZIL 2016_Sponsorship Package_POST

  1. 1. BARTENDAZ A Positive and Lasting Legacy A single team of driven young men and women delivering positive change for the next generation of young leaders. “An underground urban fitness movement risks losing its identity as a social tool as it rapidly becomes a new international sport.” —RAISE UP a film by B. Rain Bennett
  2. 2. COMMUNITY OVER CONTEST Street Peace Olympics Championing Aboriginal/Indigenous Communities in Sports
  3. 3. Motivation for Sponsorship By Pat Jennings Inspired by SOLOMON YASIN The first time hearing about Dasani’s story, it had a striking resemblance to Ralph Ellison’s novel the “Invisible Man”. You look at the photo and you see Dasani fighting life’s challenges head on. People read the story and say, I too want to save the world like that. With other complex social forces at work that keep thousands in need and global poverty on the rise, stories like Dasani’s can almost be recited by quote. Though giving props to the coverage, this article is only the first steps in the hard focus areas—that’s if we ever look to change the game. The central irony of this story which is Dasani’s childhood is very much likened to the prominent sports figure and indigenous aborigines hero Cathy Freeman. “Ask anyone in Dasani’s small corner of Brooklyn, from the crossing guards to the drunks, and they will say two things about her—this tiny girl with the wayward braids is strong like a boy and can run like the wind.” When revealing the universal human factors of the plight of the lives Dasani and Ralph Elison’s “Invisible Man/Child—the identity crisis and Blackness—both stories share in social and intellectual issues still facing African- Americans today. As the author ANDREA ELLIOTT writes about Dasani’s life, she describes circumstances as largely the outcome of parental dysfunction. While nearly one-third of New York’s homeless children are supported by a working adult, her mother and stepfather are unemployed, have a history of arrests and are battling drug addiction.” For decades headlines such as Dasani’s have dominated our view of underserved African American lives having little optimism that consistently come across like a 70’s charity case with limited positive outcomes. But looking deeper is an even better reason to be enthusiastic about the topic, “Reason to Dream”—and how important life’s struggle is for identity and social reasons. Symbolic beyond a doubt would be the life Invisible Child INVISIBLE CHILD | PART 5 Reasons to Dream By ANDREA ELLIOTT Photographs by RUTH FREMSON
  4. 4. of Kathy Freeman, the first Indigenous/ aboriginal ever to compete in the Olympics and the first to wave the Aboriginal flag at a sporting event. Like Dasani, when Freeman was still a girl, her talent in running was obvious. Her mother, Cecilia, encouraged her to pursue her interest in athletics, and when she was ten, her stepfather told her she could win a gold medal at the Olympics if she trained properly. Marketing and branding aside, there is the human factor in Dasani’s story—amongst the horror and the terror, there were educators, her mother and people like Hassan “GIANT” Yasin who took to the scene and gave a damn. In stark contrast, the “Invisible Child—Reasons to Dream” banner above shows Dasani, a young girl with a difficult childhood overcoming homelessness, hardships and horrible odds. She was just over 11 years old and living in the shelter system among 280 children when she met G.I.A.N.T.—(the acronym for “Growing Is A Noble Thing”). Dasani dreamt of changing her life while living in poverty; GIANT dreamt of changing the world through sports and giving universal dimensions to the games and it’s ideals of peace. It was in 2003 within New York’s underserved areas, Giant began putting a product in his community—rather than (in his words) “becoming a product of one’s environment”. In 2011, Hassan took note of Dasani's strength at a Harlem event and offered her a spot on his acrobatic fitness team. Her spot on the Bartendaz team offers another chance for Dasani to get out of the cycle of poverty, through athleticism and fame. At this time in Dasani’s life, she had battled everything you can imagine: drug addiction, violence, injustice, illness, personal irresponsibility. COMMUNITY OVER CONTEST PROJECT Rather than evoke thoughts of what could be and enduring a legacy of an “Invisible Child”, I’d like to imagine a future that fights what could be life’s challenges head on. Growing up in hard times with so few lessons for changing the course where needed, we’re often left wondering, who’s actually doing something to improve the community’s image with the necessary resources in terms of its people—the true brand. How do you get someone who’s been a product of their environment to become a mentor and promote that same community participation to others—to have others move forward in delivering a product for their environment? Thanks to ANDREA ELLIOTT for her article, “Invisible Child: Reasons to Dream”—I discovered the answer—and it’s men like Hassan “Giant” Yasin Bradley, CEO and founder of “Giant Thinking”. You’re never too young to make a difference.
  5. 5. Growing up in hard times with so few lessons for changing the course where needed, we’re often left wondering, who’s actually doing something to improve the community’s image with the necessary resources in terms of its people— the true brand. How do you get someone who’s been a product of their environment to become a mentor and promote that same community participation to others—to have others move forward in delivering a product for their environment? For sure there will be many family favorites and televised international sporting events during Rio 2016 Olympic Sports, which is sure to excite hundreds of thousands of the public and sporting organizations involved—promoting their brands. But what about opportunities for youth like Dasani. Our Outlook on the ‘Sports Market’ With the global considerations of marketing and branding, sponsors and partnerships are important ways to taking an all-inclusive approach to community— understanding that the wellbeing of a community are directly linked to the context of broader social issues, such as healthy families, economics, connection to land, culture and spirituality. Obstacles Overcome in Sports It has often been said that sports are ahead of society when it comes to highly charged and opposing issues that provoke strong emotional reactions such as race relations. A variety of social issues are unique to the sporting industry as well. These issues are usually brought out in sports more than elsewhere because of its means to influence politics.
  6. 6. Obstacles Overcome in Sports Community role model Hassan “Giant” Yasin is very important—not just in his building BARTENDAZ programs but also building community role models and people to deliver a plan of action. Those people then become champions of the program and also champions of the community more broadly. Bartendaz believe sports has a role to play in building community role models, but sport also needs to be helped in itself to be able to understand how it should work with communities. If BARTENDAZ is going to be a deliverer and a trainer and try to build long-lasting programs, it needs to be assisted in that regard as well.
  7. 7. Since 2003, BARTENDAZ has presented sports in its purest offering youth greater possibilities for dialogue, camaraderie and exchanges of ideas, in a spirit of mutual respect and fair play, which everyone can apply on a daily basis, well beyond sports arenas, thus contributing to building a better world! The Bartendaz method is currently being instructed in over 40 New York City Public Schools and dozens of afterschool programs targeting youth obesity and diabetes. Igniting minds and warming hearts, their trailblazing techniques caught like wildfire due to social media and networking. BARTENDAZ is rapidly transforming the lives of millions, moving from around the way to around the world
  8. 8. HEALTH IS WEALTH—MOVEMENT IS MEDICINE GIANT THINKING is the master key which unlocks the hidden door to this fascinating mystery. BARTENDAZ use exercise as a metaphor for life. Acknowledging the mind as the source of all muscular activity. We encourage the young at heart to PULL UP their character, DIP their heads into a book, PUSH UP past all barriers as you RUN to reach your goals and JUMP to make your dreams reality.
  9. 9. Portrait of a CEO and Champion No one is expecting you to save the world. You just do your part, to the best of your abilities and with the resources you have. For Hassan, there is no better way to teach youth about the devastation of race and violence than to draw examples from the history of sports itself—a history which has been richly recognized in news headlines, live accounts, historical works, and documentary film since the 1930s. However where it gets hard is where you begin to identify with those challenges and how these barriers are broken. BARTENDAZ not only provides a point of entry into American Sports history and culture but has created an important showground in the battles against internal and external struggles. In leadership development, we can't give to others without being affected positively ourselves. The truth of the matter is, your only opponent is yourself. In the words of Hassan “Giant” Yasin, “GIANT THINKING challenges you to direct your mental strength to unleash your competitive genius to discover the beautiful miracle that is YOU.” “Love for others what you love for yourself” (A true meaning of selflessness) A message Hassan has bordered along his picture on social media
  10. 10. 11 Join us in celebrating the Bartendaz and other sports persons … pushing our communities to higher standards of physical, social and moral excellence. “Alchemy is the ability to transform your base metals to a higher form. Basically, I use athletics and movement to transform my lower self into my higher self. The alchemist is a title that alludes to that ability to bring about our higher selves by using our lower selves being our physical bodies.” —Dr. Goodbody aka the Athletic Alchemist & scientific connection behind the Movement. GIANT THINKING is the father of BARTENDAZ. Taught exclusively in schools, community centers, religious organizations and correctional facilities across the United States, GIANT THINKING is the mental component of the BARTENDAZ unique Natural Movement system.
  11. 11. 12 Sponsors and partnerships are important ways to taking an all- inclusive approach to health—understanding that health and wellbeing are directly linked to the context of broader social issues, such as healthy families, economics, and connection to land, culture and spirituality. THE MOVEMENT THAT’S MOVING THE WORLD / BE A SPONSOR We would love to work with your students, athletes or trainers! By becoming one of our sponsors, your organization can benefit from this marketing merger. We offer sponsorship opportunities at the following levels:
  12. 12. 18 BARTENDAZ 1. Mr. NFL Sanding over 6 feet and weighing more than 200 pounds Mr. NFL shatters the myth that big men lack the necessary agility to master intuitive natural movements. Platinum General of the NYC BARTENDAZ, with a degree in business, Mr. NFL is well versed and quite capable of articulating the inner workings of the BARTENDAZ lifestyle. 2. SKY Representing lovely for the sisters of the movement. Sky shows and proves the beautiful power of feminine energy. With seemingly effortless ability to manipulate her bodyweight, she has gained international recognition for her unique display of personal expession. Armed with a degree in nursing. SKY is extremely dangerous on the bars yet eternernally dedicated to healing the maladies of the masses 3. CINDERBLOCK OCK Overcoming a life threatening injury to his spinal column is merely one of the multitude of things that make CinderBlock so phenomenal. Known across the globe for his signature moves, this weighted muscle up champion continues to redefine himself while firmly planting the BARTENDAZ flag squarely in the minds of many. 4. DYNASTY This young king has quietly established an unprecedented record of accolades working with wayward youth in the public school system as well as various correctional facilities. His slim frame and reserved demeanor perfectly mask a massive skill set that speaks louder than words. Currently in his final semester, at SUNY Canton, majoring in Solar energy, Dynasty is a shining example for our youth to look towards for light and positivity. 5. T- STYLES T-STYLES, has an insatiable appetite for learning, growing and sharing. During the two years she's been part of the BARTENDAZ collective she has created a womens foundation to serve youngsters in her hometown of Newark NJ. Warrior, business professional and inspiration to all, T-STYLES embodies the principles of BARTENDAZ physical fitness self empowerment mantra. 6. LUCKY CEO and Founder of the EZ WORK BARTENDAZ based in Rochester, NY. Professional champion boxing coach, community activist and humble leader, Lucky proves that luck is truly a byproduct of disciplined hard work and dedication to one's craft. 7. Dr. GOODBODY Athletic Alchemist, John Henrik Clarke of the park, Immotep of the sets and reps, Dr.G provides the science behind the BARTENDAZ movement. Traveling around the world to educate, and empower indegenious children of the diaspora. Dr. G highlights the historical and cultural importance of instinctive natural movement for all human families of the planet earth. o Excellence o Professional Skills o Leadership Qualities
  13. 13. 19 Become A Sponsor Positive outcomes require innovative sponsorship— sponsors who represent communities of practice—who recognize solutionaries who create something fantastic out of problems. Championing behind solutionaries who are focused on advancing and developing sustainability in their communities—not only immediate collective action, but a future society of visible champions to help shape the future. HELP MARKET OUR IDEOLOGIES Pushing each other to perfection vs. taking anger to the streets is part of the GIANT THINKING philosophy—changing the dynamics of larger societies’ image of youth pushing each other to violence, as seen in many school shootings—countering the use of gun in our communities; influences of alcohol, drugs, gang activity and violent crimes; encountering law enforcement charged with preventing crimes in underserved areas. With the right sponsors, we not only offer brand visibility through the upcoming Rio 2016 Olympics, we’re putting future systems in place, while training young people with your products—offering greater visibility through web placement, signage and sponsor promotion. But not just at one international event! By taking an active role in our ventures and enterprises, you are making your voice heard and your action count by creating a momentum before an incident—for many youth advocacy groups, heads of national organizations, corporations, and youth themselves in organizing their own roles in the world community. Bartendaz Clients and Recent Press 11 Years in the Making  300K Students Mentored  20 countries and 40+ cities visited  Over 10 Million Hits on Social Media, Without Sponsorship! Thank you for your consideration and interest in our youth initiatives. We look forward to presenting this great event with you at the hub.

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