A Positive and Lasting Legacy
A single team of driven young men and women delivering positive
change for the next generation of young leaders.
“An underground urban fitness
movement risks losing its identity as a
social tool as it rapidly becomes a new
—RAISE UP a film by B. Rain Bennett
COMMUNITY OVER CONTEST
Street Peace Olympics
Championing Aboriginal/Indigenous Communities in Sports
Motivation for Sponsorship
By Pat Jennings
Inspired by SOLOMON YASIN
The first time hearing about Dasani’s story, it
had a striking resemblance to Ralph Ellison’s
novel the “Invisible Man”. You look at the
photo and you see Dasani fighting life’s
challenges head on. People read the story
and say, I too want to save the world like that.
With other complex social forces at work that
keep thousands in need and global poverty
on the rise, stories like Dasani’s can almost
be recited by quote. Though giving props to
the coverage, this article is only the first
steps in the hard focus areas—that’s if we
ever look to change the game. The central
irony of this story which is Dasani’s
childhood is very much likened to the
prominent sports figure and indigenous
aborigines hero Cathy Freeman. “Ask
anyone in Dasani’s small corner of Brooklyn,
from the crossing guards to the drunks, and
they will say two things about her—this tiny
girl with the wayward braids is strong like a
boy and can run like the wind.” When
revealing the universal human factors of the
plight of the lives Dasani and Ralph Elison’s
“Invisible Man/Child—the identity crisis and
Blackness—both stories share in social and
intellectual issues still facing African-
As the author ANDREA ELLIOTT writes
about Dasani’s life, she describes
circumstances as largely the outcome of
parental dysfunction. While nearly one-third
of New York’s homeless children are
supported by a working adult, her mother
and stepfather are unemployed, have a
history of arrests and are battling drug
addiction.” For decades headlines such as
Dasani’s have dominated our view of
underserved African American lives having
little optimism that consistently come across
like a 70’s charity case with limited positive
But looking deeper is an even better reason
to be enthusiastic about the topic, “Reason
to Dream”—and how important life’s
struggle is for identity and social reasons.
Symbolic beyond a doubt would be the life
INVISIBLE CHILD | PART 5
Reasons to Dream
By ANDREA ELLIOTT
Photographs by RUTH FREMSON
of Kathy Freeman, the first Indigenous/
aboriginal ever to compete in the Olympics
and the first to wave the Aboriginal flag at a
sporting event. Like Dasani, when Freeman
was still a girl, her talent in running was
obvious. Her mother, Cecilia, encouraged
her to pursue her interest in athletics, and
when she was ten, her stepfather told her
she could win a gold medal at the Olympics
if she trained properly.
Marketing and branding aside, there is the
human factor in Dasani’s story—amongst
the horror and the terror, there were
educators, her mother and people like
Hassan “GIANT” Yasin who took to the
scene and gave a damn. In stark contrast,
the “Invisible Child—Reasons to Dream”
banner above shows Dasani, a young girl
with a difficult childhood overcoming
homelessness, hardships and horrible odds.
She was just over 11 years old and living in
the shelter system among 280 children
when she met G.I.A.N.T.—(the acronym for
“Growing Is A Noble Thing”). Dasani dreamt
of changing her life while living in poverty;
GIANT dreamt of changing the world
through sports and giving universal
dimensions to the games and it’s ideals of
peace. It was in 2003 within New
York’s underserved areas, Giant
began putting a product in his
community—rather than (in his
words) “becoming a product of
In 2011, Hassan took note of
Dasani's strength at a Harlem
event and offered her a spot on
his acrobatic fitness team. Her
spot on the Bartendaz team
offers another chance for Dasani
to get out of the cycle of poverty,
through athleticism and fame. At this time in
Dasani’s life, she had battled everything you
can imagine: drug addiction, violence,
injustice, illness, personal irresponsibility.
COMMUNITY OVER CONTEST PROJECT
Rather than evoke thoughts of what could be
and enduring a legacy of an “Invisible Child”,
I’d like to imagine a future that fights what
could be life’s challenges head on.
Growing up in hard times with so few
lessons for changing the course where
needed, we’re often left wondering, who’s
actually doing something to improve the
community’s image with the necessary
resources in terms of its people—the true
brand. How do you get someone who’s
been a product of their environment to
become a mentor and promote that same
community participation to others—to have
others move forward in delivering a product
for their environment?
Thanks to ANDREA ELLIOTT for her article,
“Invisible Child: Reasons to Dream”—I
discovered the answer—and it’s men like
Hassan “Giant” Yasin Bradley, CEO and
founder of “Giant Thinking”.
You’re never too young to make a difference.
Growing up in hard times
with so few lessons for
changing the course
where needed, we’re
often left wondering,
who’s actually doing
something to improve the
community’s image with
the necessary resources
in terms of its people—
the true brand. How do you
get someone who’s been a
product of their environment to become a mentor and promote that same community
participation to others—to have others move forward in delivering a product for their
For sure there will be many family favorites and televised international sporting events
during Rio 2016 Olympic Sports, which is sure to excite hundreds of thousands of the
public and sporting organizations involved—promoting their brands. But what about
opportunities for youth like Dasani.
Our Outlook on the ‘Sports Market’
With the global considerations of marketing and branding, sponsors and
partnerships are important ways to taking an all-inclusive approach to community—
understanding that the wellbeing of a community are directly linked to the context
of broader social issues, such as healthy families, economics, connection to land,
culture and spirituality.
Obstacles Overcome in Sports
It has often been said that sports are ahead of society when it comes to highly
charged and opposing issues that provoke strong emotional reactions such as race
relations. A variety of social issues are unique to the sporting industry as well. These
issues are usually brought out in sports more than elsewhere because of its means
to influence politics.
Obstacles Overcome in Sports
Community role model Hassan “Giant” Yasin is very important—not just in his
building BARTENDAZ programs but also building community role models and
people to deliver a plan of action. Those people then become champions of the
program and also champions of the community more broadly.
Bartendaz believe sports has a role to play in building community role models, but
sport also needs to be helped in itself to be able to understand how it should work
with communities. If BARTENDAZ is going to be a deliverer and a trainer and try to
build long-lasting programs, it needs to be assisted in that regard as well.
Since 2003, BARTENDAZ has presented sports in its purest offering
youth greater possibilities for dialogue, camaraderie and exchanges of
ideas, in a spirit of mutual respect and fair play, which everyone can
apply on a daily basis, well beyond sports arenas, thus contributing to
building a better world!
The Bartendaz method is currently being instructed in over 40 New York
City Public Schools and dozens of afterschool programs targeting youth
obesity and diabetes. Igniting minds and warming hearts, their
trailblazing techniques caught like wildfire due to social media and
networking. BARTENDAZ is rapidly transforming the lives of millions,
moving from around the way to around the world
HEALTH IS WEALTH—MOVEMENT IS MEDICINE
GIANT THINKING is the master key which unlocks the hidden door to this
BARTENDAZ use exercise as a metaphor for life. Acknowledging the mind as the
source of all muscular activity. We encourage the young at heart to PULL UP
their character, DIP their heads into a book, PUSH UP past all barriers as you
RUN to reach your goals and JUMP to make your dreams reality.
Portrait of a CEO and Champion
No one is expecting you to save the world. You just do your part, to the
best of your abilities and with the resources you have.
For Hassan, there is no better way to
teach youth about the devastation of race
and violence than to draw examples from
the history of sports itself—a history which
has been richly recognized in news
headlines, live accounts, historical works,
and documentary film since the 1930s.
However where it gets hard is where you
begin to identify with those challenges
and how these barriers are broken.
BARTENDAZ not only provides a point of
entry into American Sports history and
culture but has created an important
showground in the battles against internal
and external struggles. In leadership
development, we can't give to others
without being affected positively
ourselves. The truth of the matter is, your
only opponent is yourself. In the words of
Hassan “Giant” Yasin, “GIANT THINKING
challenges you to direct your mental
strength to unleash your competitive
genius to discover the beautiful miracle
that is YOU.”
you love for
(A true meaning
A message Hassan
has bordered along
his picture on
Join us in celebrating the Bartendaz and other
… pushing our communities to higher standards
of physical, social and moral excellence.
“Alchemy is the ability to transform your base metals to a higher form.
Basically, I use athletics and movement to transform my lower self into
my higher self. The alchemist is a title that alludes to that ability to bring
about our higher selves by using our lower selves being our physical
bodies.” —Dr. Goodbody aka the Athletic Alchemist & scientific
connection behind the Movement.
GIANT THINKING is the father of BARTENDAZ. Taught exclusively
in schools, community centers, religious organizations and
correctional facilities across the United States, GIANT THINKING is
the mental component of the BARTENDAZ unique Natural
Sponsors and partnerships are important ways to taking an all-
inclusive approach to health—understanding that health and
wellbeing are directly linked to the context of broader social
issues, such as healthy families, economics, and connection to
land, culture and spirituality.
THE MOVEMENT THAT’S MOVING THE WORLD / BE A
We would love to work with your students, athletes or trainers!
By becoming one of our sponsors, your organization can
benefit from this marketing merger. We offer sponsorship
opportunities at the following levels:
1. Mr. NFL Sanding over 6 feet and weighing more than 200 pounds Mr. NFL shatters the
myth that big men lack the necessary agility to master intuitive natural movements.
Platinum General of the NYC BARTENDAZ, with a degree in business, Mr. NFL is well versed and quite
capable of articulating the inner workings of the BARTENDAZ lifestyle.
Representing lovely for the sisters of the movement. Sky shows and proves the beautiful power of
feminine energy. With seemingly effortless ability to manipulate her bodyweight, she has gained
international recognition for her unique display of personal expession.
Armed with a degree in nursing. SKY is extremely dangerous on the bars yet eternernally dedicated to
healing the maladies of the masses
3. CINDERBLOCK OCK
Overcoming a life threatening injury to his spinal column is merely one of the multitude of things that
make CinderBlock so phenomenal.
Known across the globe for his signature moves, this weighted muscle up champion continues to
redefine himself while firmly planting the BARTENDAZ flag squarely in the minds of many.
This young king has quietly established an unprecedented record of accolades working with wayward
youth in the public school system as well as various correctional facilities.
His slim frame and reserved demeanor perfectly mask a massive skill set that speaks louder than
words. Currently in his final semester, at SUNY Canton, majoring in Solar energy, Dynasty is a shining
example for our youth to look towards for light and positivity.
5. T- STYLES
T-STYLES, has an insatiable appetite for learning, growing and sharing. During the two
years she's been part of the BARTENDAZ collective she has
created a womens foundation to serve youngsters in her
hometown of Newark NJ.
Warrior, business professional and inspiration to
all, T-STYLES embodies the principles of
BARTENDAZ physical fitness self empowerment
CEO and Founder of the EZ WORK
BARTENDAZ based in Rochester, NY.
Professional champion boxing coach,
community activist and humble leader, Lucky
proves that luck is truly a byproduct of
disciplined hard work and dedication to one's
7. Dr. GOODBODY
Athletic Alchemist, John Henrik Clarke of the park,
Immotep of the sets and reps, Dr.G provides the
science behind the BARTENDAZ movement.
Traveling around the world to educate, and empower
indegenious children of the diaspora. Dr. G highlights
the historical and cultural importance of instinctive
natural movement for all human families of the planet earth.
Become A Sponsor
Positive outcomes require innovative sponsorship—
sponsors who represent communities of practice—who
recognize solutionaries who create something fantastic out
of problems. Championing behind solutionaries who are
focused on advancing and developing sustainability in their
communities—not only immediate collective action, but a
future society of visible champions to help shape the future.
HELP MARKET OUR IDEOLOGIES
Pushing each other to perfection vs. taking anger to the streets
is part of the GIANT THINKING philosophy—changing the dynamics of larger societies’ image of
youth pushing each other to violence, as seen in many school shootings—countering the use of
gun in our communities; influences of alcohol, drugs, gang activity and violent crimes; encountering
law enforcement charged with preventing crimes in underserved areas.
With the right sponsors, we not only offer brand visibility through the upcoming Rio 2016 Olympics,
we’re putting future systems in place, while training young people with your products—offering
greater visibility through web placement, signage and sponsor promotion. But not just at one
international event! By taking an active role in our ventures and enterprises, you are making your
voice heard and your action count by creating a momentum before an incident—for many youth
advocacy groups, heads of national organizations, corporations, and youth themselves in
organizing their own roles in the world community.
Bartendaz Clients and Recent Press
11 Years in the Making 300K Students Mentored 20 countries and 40+ cities
visited Over 10 Million Hits on Social Media, Without Sponsorship!
Thank you for your consideration and interest in our youth initiatives. We look
forward to presenting this great event with you at the hub.