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Overview of IP Landscape & Opportunities in Hong Kong

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Overview of IP Landscape & Opportunities in Hong Kong

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With the growing prominence of Asian markets, IP protection has become a critical issue. This webinar will cover the opportunities and process for US companies to tap into the Hong Kong, China and Asian markets with a specific focus on technology and product licensing.

Suggested Audience: IP professionals interested in Asia, Professionals working in exporting companies, Companies considering expansion, export, or manufacturing in Asia.

Outline of the Talk
-IP in Asian markets
-Introduction of HKTDC
-Information for the Asia IP Exchange Portal
-Upcoming IP events

With the growing prominence of Asian markets, IP protection has become a critical issue. This webinar will cover the opportunities and process for US companies to tap into the Hong Kong, China and Asian markets with a specific focus on technology and product licensing.

Suggested Audience: IP professionals interested in Asia, Professionals working in exporting companies, Companies considering expansion, export, or manufacturing in Asia.

Outline of the Talk
-IP in Asian markets
-Introduction of HKTDC
-Information for the Asia IP Exchange Portal
-Upcoming IP events

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Overview of IP Landscape & Opportunities in Hong Kong

  1. 1. 1 Webinar with Patexia Brief Overview on IP Landscape & Opportunities in Hong Kong 15 Oct 2015
  2. 2. 2 Global Transformation to Knowledge Economy Global IP Landscape
  3. 3. 3 The mainland accounts for the largest numbers of IP applications filed throughout the world Growing IP Demand in the Chinese mainland No. of patent applications No. of trademark applications Source: WIPO Statistics Database (2014) No. of industrial design applications
  4. 4. 4 Hong Kong: one of the world’s top technology and innovation capitals
  5. 5. 5 Hong Kong as Asia’s IP Trading Hub Source: data available from WIPO (2014) High percentage of non-resident filings reflecting the popularity of Hong Kong as Asia’s Global IP trading hub 1.6% 98.4% Patent 35.9% 64.1% Trademark 34.8% 65.2% Industrial Designs Resident Non-resident
  6. 6. 6 Hong Kong as Asia’s IP Trading Hub Hong Kong Singapore Shanghai 53 53 51 48 44 30 31 33 27 27 16 15 16 20 23 Year 2012 Year 2017 % Rank Top 44 49 48 43 35 32 31 26 21 27 22 19 26 31 33 Licensing Copyright Trading Technology Transfer Franchising Design Services % % >75% respondents expected HK’s leadership in IP trading to be sustained in the next 5 years >50% respondents chose HK over Singapore and Shanghai Source: CBD Survey, HKTDC
  7. 7. 7 Global retail sales of licensed products Source: The Licensing Letter 62.9% 19.7% 0.2% 12.2% 1.5% 2.6% 0.6% World’s total retail sales of licensed in 2014 (USD158.8B) North America West Europe Mid & East Europe Asia Australia & New Zealand Latin America Middle East & Afrida Others
  8. 8. 2011 2012 2013 2014 % change (2013-14) Market share (2014) Japan $10.3 $10.12 $10.14 $10.15 0.5% 52.3% Greater China $5.43 $5.87 $6.36 $6.87 8% 35.4% South Korea $0.37 $0.39 $0.40 $0.41 2.75% 2.1% India $0.55 $0.59 $0.64 $0.68 6.5% 3.5% S.E. Asia & Other $1.29 $1.28 $1.29 $1.30 0.7% 6.7% Total $17.93 $18.24 $18.82 $19.40 3.1% 100.0% 8 Retail Sales of Licensed Merchandise in Asia (US$Billion) Greater China is the fastest growing market in Asia for Licensing Source: The Licensing Letter
  9. 9. Per capita retail sales 2012 (USD) Per capita retail sales 2013 (USD) Growth (% ) 2012- 2013 Total Retail 2012 (USD In Billion) Total Retail 2013 (USD In Billion) Growth (% ) 2012-2013 Japan $80.87 $79.64 -1.5% $10.12 $10.14 0.2% Hong Kong $37.95 $40.35 6.3% $0.28 $0.28 3.2% Taiwan $21.03 $21.74 3.4% $0.50 $0.51 2.1% Singapore $16.81 $16.78 -0.2% $0.09 $0.09 -0.1% South Korea $7.58 $8.19 8.0% $0.39 $0.4 3.1% Chinese Mainland $3.44 $4.07 18.3% $5.04 $5.50 9.1% Malaysia $1.95 $2.08 6.7% $0.06 $0.06 2.9% Philippines $0.68 $0.71 4.4% $0.07 $0.08 5.1% India $0.46 $0.52 13.0% $0.59 $0.64 8.3% Thailand $0.28 $0.32 14.3% $0.02 $0.02 4.8% Indonesia $0.21 $0.24 14.3% $0.06 $0.06 4.0% Hong Kong is Asia’s Licensing Hub (though a small market by itself) 9 來源: The Licensing Letter 2nd in Asia
  10. 10. 10 Hong Kong Advantages • Reliable and Transparent Legal System • Global Financial Centre • Ideal location
  11. 11. 11 Date: 3-4 December 2015 (5th Edition) Venue: Hall 5FG, HKCEC Theme: IP: Transforming Global Business 11 BIP Asia Forum 2015 Organisers: Expects 2,000+ attendees
  12. 12. 12 Confirmed Speakers Ms Margaret Fong Executive Director HKTDC The Hon CY Leung Chief Executive HKSAR of the PRC Mr Shen Changyu Commissioner SIPO Mr Francis Gurry Director-General WIPO Mr Ben Wang Head of Patent, China Unilever Mr David Upite Senior Counsel, Greater China, IP P&G Dr Zhao Qishan Director of IP ZTE Mr John Labarre Senior Counsel, IP Google Mr Liren Chen Vice President of Engineering and Legal Counsel Qualcomm
  13. 13. 13 IP Practical Tips Industry- Specific IPs Asian Trends Quick Guide to IP Basics 13 New New 3D printing Big data Advanced Materials Wearable tech Concurrent Breakout Sessions
  14. 14. 14 IP Owners IP Service Providers Worldwide IP Offices Exhibition
  15. 15. Asia IP Exchange • 29 strategic partners • Over 25,000 tradable IP listings • Over 14,000 registered users • Over 390,000 page views 15 Asia’s Largest International Online IP Portal
  16. 16. 14 Hong Kong Partners: 15 Partners outside Hong Kong: Strategic Partners (www.asiaipex.com) 16
  17. 17. 17 Promotion at World-renowned IP and Trade Events SmartHK Overseas exhibitions INTA Annual Meeting Hong Kong Welcome Reception Association of University Technology Managers (AUTM) Annual Meeting Licensing Executives Society (US & Canada) Annual Meeting IP Business Congress
  18. 18. 18 Hong Kong International Licensing Show Asian Licensing Conference 2013 7-9 January 2013 Post Event ReportHong Kong International Licensing Show (HKILS) Organiser: Sponsor:
  19. 19. 19 HKILS 2015 - Over 800 Brands & Properties Warner Bros. Twentieth Century FoxElectronic Arts Sanrio
  20. 20. 20 HKILS 2015 - Over 800 Brands & Properties Warner Bros. Twentieth Century FoxElectronic Arts Sanrio
  21. 21. 21 Ms Rosalind Nowicki, Executive Vice President, Global Sales & Retail, 20th Century Fox Consumer Products Mr Kenneth Wyse, President of Licensing and Public Relations, PVH Corp. Ms Gayle Jones, Head of Licensing, Procter & Gamble (P&G) Mr Boris Puddu, Head of Collezione Lamborghini, Automobili Lamborghini S.p.A Mr Charles Riotto, President, International Licensing Industry Merchandisers' Association (LIMA) Mrs Marja Kerkhof, Managing Director, Mercis Bv (Miffy) Mr Michael Hermann, Director of Licensing, The Andy Warhol Foundation Ms Claire Gilchrist, Vice President, Hasbro, Asia Pacific Mr Andrew Levy, Managing Director, Licensingpages Ms Susan Bolsover, Head of Licensing and Consumer Products, Penguin Ventures – Penguin Random House Mr Ryan Gagerman, Licensing Director, Electronic Arts (EA) Mr Nitin Kalra, Director, AI Licensing India Private Limited ALC 2015 - Renowned Speakers
  22. 22. Tel: (213)-622-3194 Email: los.angeles.office@hktdc.org Contact HKTDC Los Angeles Office 22

Editor's Notes

  • Ocean Tomo, LLC, the US’s premiere Intellectual Capital Merchant firm, issued findings from its annual study of the composition of equity market value.  In 2010, the implied intangible asset value of the S&P 500 reached 80%, vs. only 17% in 1975.

    The global transformation to a knowledge economy continues to place an unprecedented focus on corporate intangible assets generally, and specifically on a firm’s intellectual property -- its patents, trademarks and copyrights. This three decade total economic inversion concentrated around intangible assets carries significant ongoing implications for the investment community.
  • In the World Intellectual Property Indicators 2014, the Chinese mainland is once again on the top of the league tables for patents, trademarks and industrial designs, as measured by the number of applications.

    Since 2011, the mainland has surpassed the US as the world’s number-one patent filer.

    In 2013, the mainland’s patent office received more than 825,000 patent applications, a growth of 26%.

    The trademark office of the mainland has been the largest in the world since early 2000s. The mainland has also received the largest volume of industrial design filings since the late 1990s.
  • The surge in demand for technologies, business services and the need to commercialise and internationalise the fruits of R&D on the mainland point to the important role of Hong Kong.

    Recently, Hong Kong has been named by Forbes as one of the world’s top 4 tech capitals to look out for, together with London, Tel Aviv, and Washington DC.
  • The non-resident filing of patents, trademarks and industrial designs in Hong Kong are 98.4%, 64.1% and 65.2% respectively. The high percentage of non-resident filings in Hong Kong has reflected the popularity of Hong Kong being Asia’s Global IP trading hub.
  • In a survey conducted by the HKTDC with 509 senior executives of companies from 10 leading cities in the Asia Pacific region, over 50% of the respondents chose Hong Kong over Singapore and Shanghai as the perceived leader of the region in IP trading, and over 75% of the respondents involved in IP trading expected Hong Kong’s leadership position to be strengthened or maintained in the coming 5 to 10 years, although Singapore and Shanghai will be catching up. While the neighbour economies all vying to be Asia’s global IP hub, Hong Kong is also stepping up efforts to maintain the lead.
  • Worldwide Licensing Industry landscape: United State was by far the most dominant region in the licensing market. In 2014 the worldwide licensing industry was worth approximately US$155.8bn at retail up 2.0% from 2013. The USA generating approximately US$94bn (approximately US$4.95bn in royalties) and the Rest of World was US$62bn.
     
    Untapped Asian Markets: In 2014, Asia accounted for 12.2% of global retail sales of licensed merchandise, reaching US$19.4 bn in retail sales on licensed merchandise, an increase of 3.1%, fueled by recovery in Japan and continued high growth in China.
     
    Fastest growing China market: China is now Asia’s largest market for licensed merchandise (excluding Japan). In 2014, the mainland’s licensed merchandise sales reached almost US$5.9 bn. That was up more than 8% over the previous year.
  • At $19.4 billion, Asia’s licensed goods market grew 3.1% in 2014, 50% above the global average and second highest of any territory (trailing only the Middle East and Africa at 4.4%). Asia now accounts for 12.2% of global sales. But while most countries and regions in Asia were up, the narrative differed across locations.

    Asia has huge market potential in Licensing
    Very low per capita retail sales of licensed merchandise
    Largest market share and most rapid growth in China

    In most of the Asian countries, except Japan, all recorded a growth in market share in 2012-2014. From which China achieved the highest growth of 8%. It echoes the fueling demand of Chinese on branded and licensed merchandise.

    Compared with those mature markets like US and Canada, Asian licensing markets are untapped and have huge potential to expand.

    Global per capita retail sales of licensed merchandise in mature markets in 2013.
    Countries Value (US$)
    US 277.96
    Canada 275.18
    UK 108.76
    Australia 90.26
    Source: The Licensing Letter
  • Hong Kong has a number of major advantages that distinguishes itself from other regional competitors as Asia’s global technology transfer and IP trading hub.
     
    Hong Kong has an excellent ‘software’ for conducting IP business, including a reliable and transparent legal system with a strong cluster of legal service providers who are familiar with international, Chinese mainland and local standards and practices, and a simple and low tax regime.
     
    Hong Kong is also a hub for international trade and finance. Its IP-focused trade fairs help overseas companies market their IPs while the availability of professional financial services helps finance their IP creations.
     
    Hong Kong is situated right next to the Chinese mainland, which has a rising demand for IP that Hong Kong can help fulfil by connecting mainland companies with their overseas counterparts, riding on our knowledge of international business practice, as well as world-class professional services that facilitate IP transactions.
     
  • As one of the important promotions, the HK Government also jointly organised the Business of IP Asia Forum with HKTDC and HK Design Centre. Being one of the largest IP events in Asia, the Forum has come into its 5th edition with the theme “IP: Transforming Global Business”, aiming to bring IP professionals and business leaders together to discuss the latest developments in the global IP market.

    The last edition featured over 80 renowned speakers with large technology brand names such as Sony, LG Electronics, Samsung Display, Intel, Siemens and Philips. Over 2,000 participants from 36 countries and regions attended the conference. This year we will also expect over 2,000 attendees joining the event.

  • This year we have already engaged the Executive Director of HKTDC, the Chief Executive, Commissioner of the State Intellectual Property Office and the Director-General of the World Intellectual Property Office to speak at the Opening Session.

    After the Opening Session, we will have the first Plenary Session to discuss the Sustainable IP Business Model in the Ever-changing World. Senior IP representatives from Unilever and P&G have confirmed to speak and we are now inviting Robert Bosch to join.

    Following after, we will have the second Plenary Session on the Global Trends for IP Licensing Strategies. We have Google, Qualcomm and ZTE to share and speak for us.

  • In addition, over 15 breakout sessions will also be organised under four thematic tracks, namely:
    IP Practical Tips    
    Industry-Specific IPs  
    Asian Trends
    Quick Guide to IP Basics
    to accommodate the different needs of our audience.

    Specifically under the industry-specific IPs track, new innovation-related IP topics such as IP issues in 3D printing, big data, wearable tech etc will be discussed to encompass all the latest market development trends
  • The Forum also offers a lot of networking opportunities for the attendees through the expanded exhibition zone with over 50 exhibitors and coffee breaks.

    So please mark your diary on 3-4 December and we hope to greet you at the Forum.



  • Having introduced the BIP Asia Forum, I would also like to tell you more about the Asia IP Exchange.

    Officially launched in December 2013, AsiaIPEX is an online IP trading platform owned and managed by the HKTDC.

    Riding on the close partnership forged with 29 official IP promotional bodies, technology transfer offices of various universities, R&D centres and industry associations from around the world, the AsiaIPEX carries over 25,000 tradable IPs. It covers a wide array of sectors include technology, medical, electronics, film and publication etc.

    So far, over 14,000 users have registered for the portal and close to 390,000 page views have been recorded.
  • These are the 29 partners that we have now.
  • To promote the AsiaIPEX among IP industry players worldwide, we staged promotions at over 30 local and overseas IP events this year, for instance the Association of University Technology Managers (AUTM) Annual Meeting, Licensing Executives Society (LES) Annual Meeting, the IP Business Congress (IPBC), as well as INTA Annual Meeting where we orgnanised a Hong Kong Welcome Reception.

    To further extend the foothold of the AsiaIPEX among a wider range of global IP elites, we will continue to promote the AsiaIPEX at world-renowned IP events.

    On the other hand, we also strive to promote AsiaIPEX among manufacturers who acquire technologies to upgrade their operation. We will continue to stage promotions at overseas exhibitions as well as various design and licensing seminars organise in Taiwan and Chinese mainland.


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