Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

THINK UX - WHAT, WHERE, HOW we are creating it right

264 views

Published on

On the fact that everyone is in charge of user experience and that we creating experiences and not products after all. In this context, looking into the "usual" service development process what "UX is everywhere" means. Rounded up by three things to apply and 4 take aways.

From my speech at the World Usability Congress 2013 (Graz, Austria).

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

THINK UX - WHAT, WHERE, HOW we are creating it right

  1. 1. We have In common
  2. 2. WE WANT USERS GO !
  3. 3. THINKUX Experience Everywhere WHAT WHERE HOW
  4. 4. ARE WE CREATING
  5. 5. ex·pe·ri·ence /ikˈspi (ə)rēəns/ Experience comprises knowledge of or skill of some thing or some event gained through involvement in or exposure to that thing or event. Source: wikipedia.com
  6. 6. WHERE TO IMPLEMENT UX IN THE SERVICE DEV PHASES
  7. 7. Business Case Product Definition Marketing Production Testing Distribution Sales Support
  8. 8. Business Case Problem
  9. 9. Product Def Solution
  10. 10. Marketing Target
  11. 11. Production Design
  12. 12. Testing Context
  13. 13. Distribution Channels
  14. 14. Sales Packaging
  15. 15. Support Voice
  16. 16. ESTABLISH A HOLISTIC UX DRIVEN DEVELOPMENT
  17. 17. TELL WHY “If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” [Antoine de Sain-Exupery]
  18. 18. UX Evangelist!
  19. 19. Engage & Challenge
  20. 20. Take aways
  21. 21. Create Experience Engage in each Phase Define the Evangelist Challenge & Iterate
  22. 22. Patrick Klug Product Manager @ XING XING: https://www.xing.com/profiles/Patrick_Klug Twitter: @PatFruCade

×