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Asia TV Forum-0812xx (canpublish)


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This was a presentation at an event sponsored by the Center for Content Protection at the Asia TV Forum 2008 in Singapore. This was a public event while i worked at MSTV.

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Asia TV Forum-0812xx (canpublish)

  1. 1. Microsoft presentation to the Digital Future Symposium 2008, 10 Dec 2008 Paul Southern Director Solutions, Microsoft TV Asiapac Partial deck
  2. 2. 1999 – WMDRM v1 launched Over $1 Billion USD to date DRM IP and development 24x7 dedicated media breach response team
  3. 3. Windows Media DRM WMDRM for Networked Devices PlayReady Mediaroom
  4. 4. Supports file and live stream encryption Enables purchase, retail (VOD), and subscription Over 500 companies have licensed v10 Hundreds of devices and over 75 content providers Hundreds of millions of licenses delivered (public) Used by all major music labels and film studios
  5. 5. Domain Bound to a domain / collection of devices Embedded License (stored in content file) Enables drag and drop between PC, devices & storage Extended Format Support (beyond WMA,WMV) H.263, H.264, AAC family, MPEG4 part2 video Industry standard cryptography AES, ECC (NIST P-256) Public license for Windows and all portable device platforms Integrated into Microsoft Silverlight
  6. 6. MLB broadcasts “Our implementation of content services enabled by Microsoft Silverlight has significance for both Yahoo! JAPAN and Microsoft. We strive to respond promptly and appropriately to the constantly evolving Internet environment and customer needs, and I have high expectations that our use of Silverlight will enable us to provide better services to our customers.” / Masahiro Inoue, CEO of Yahoo! JAPAN.
  7. 7. 4 Dec 2008 Sky Player TV “As technologies that can reliably enable the rich delivery of high-quality protected content to both Windows-based PCs and Macs, the use of Silverlight and PlayReady was key in helping us provide our customers with more choice and control over their viewing.” / Griff Parry, director of On-Demand, BSkyB
  8. 8. 14 July 2008
  9. 9. 6 August 2007, 4 March 2008 S60, S40 handphones “By adding support for Microsoft PlayReady technology, we are enabling service providers to offer a wide range of content and create truly compelling experiences across mobile devices, personal computers and online services.” / Ilkka Raiskinen, senior vice president of Multimedia Experiences at Nokia
  10. 10. Windows Media DRM/PlayReady Export functionality enables licensed applications to decrypt content protected by Windows Media DRM/ PlayReady, and re-encrypt in an another content protection scheme (CPS) explicitly specified by the associated license issuer. The license issuer explicitly authorizes the export of content to a specific CPS through an inclusion list. Microsoft offers a simple registration program that requires a one-time fee to process the rights mapping. Registered Export Technologies currently include: DTCP, CPRM, Real Networks Helix DRM, CSS (DVD Burn), Inka,
  11. 11. TV 1.0 – Rabbit ear, cable/DTT, etc… TV 2.0 – Lean-forward TV 2.0 – Lean-back Personal Easy Connected Social
  12. 12. Re-broadcast, VOD & SVOD, Applications Live, Download & Play, yesterday’s TV Delivery via IP, DTT/cable, OTT/internet Delivery to TV and disconnected clients DVR (local & network), Live-to-VOD, DVR Anywhere
  13. 13. THANK YOU!