Mobile WebsiteDevelopment:Best Practices andCommon Mistakes    Jeanne Gosselin    Senior Consultant Paskill Stapleton & Lord
website 	              Mobile Website Development 	the situation        • 300 million smartphones and counting        • In...
website 	           Mobile Website Development 	who is mobile     • All prospective student demographics     • Parents    ...
website 	               Mobile Website Development 	mobile data      Wall Street Journal 2010      • 83% of teens use phon...
website 	             Mobile Website Development 	mobile colleges  81% not mobile yet • more than 1/2 plan to in the next ...
website 	             Mobile Website Development 	mobile audiences          •  29% Prospective students          •  35% Cu...
website 	   Mobile Website Development 	mobile people                Current and prospective                students:     ...
website 	                  Mobile Website Development 	mobile use: the prospect              • Admissions visits          ...
website 	            Mobile Website Development 	mobile use:current students        • facility                 use; dates ...
website 	               Mobile Website Development 	mobile size              • 30 - 40 pages depending                 on ...
website 	          Mobile Website Development 	mobile architecture   • content specific     user paths   • based on resear...
website 	   Mobile Website Development
website 	   Mobile Website Development
website 	   Mobile Website Development
website 	              Mobile Website Development 	mobile content          •  readable          •  allow for drill down se...
website 	            Mobile Website Development 	mobile design        • brand specific        • lead with audiences       ...
website 	   Mobile Website Development
website 	   Mobile Website Development
website 	   Mobile Website Development
website 	   Mobile Website Development
website 	             Mobile Website Development 	mobile marketing          •  what your users want on the go          •  ...
Janet Sieff                  Business Development            	   janet@psandl.com                  412.904.3133           ...
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Mobile Web Development - Best Practices and Common Mistakes

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Mobile Web Development - Best Practices and Common Mistakes

  1. 1. Mobile WebsiteDevelopment:Best Practices andCommon Mistakes Jeanne Gosselin Senior Consultant Paskill Stapleton & Lord
  2. 2. website Mobile Website Development the situation • 300 million smartphones and counting • Information anywhere and anytime • Meeting user expectations
  3. 3. website Mobile Website Development who is mobile • All prospective student demographics • Parents • Alumni and friends • Sports enthusiasts
  4. 4. website Mobile Website Development mobile data Wall Street Journal 2010 • 83% of teens use phone for advanced data • 51% of adults use phone for same reasons Pew internet American Life Project 2011 • 87% of smartphone users are accessing the internet on phone • 68% go online every day using smartphone
  5. 5. website Mobile Website Development mobile colleges 81% not mobile yet • more than 1/2 plan to in the next year • 15% have no plans to go mobile
  6. 6. website Mobile Website Development mobile audiences •  29% Prospective students •  35% Current students, faculty and sports enthusiasts •  13% Alumni donors and friends
  7. 7. website Mobile Website Development mobile people Current and prospective students: If the college had a mobile site, would use use it more than once a day?
  8. 8. website Mobile Website Development mobile use: the prospect • Admissions visits • Admissions requirements • Request information • Programs and majors • Locations and delivery methods • Parking & directions
  9. 9. website Mobile Website Development mobile use:current students • facility use; dates and times • course & scheduling information • directories • video • severe weather information
  10. 10. website Mobile Website Development mobile size • 30 - 40 pages depending on size of institution • drill down, not across • touch technology
  11. 11. website Mobile Website Development mobile architecture • content specific user paths • based on research not desktop site
  12. 12. website Mobile Website Development
  13. 13. website Mobile Website Development
  14. 14. website Mobile Website Development
  15. 15. website Mobile Website Development mobile content •  readable •  allow for drill down selections •  scalable (growth)
  16. 16. website Mobile Website Development mobile design • brand specific • lead with audiences • keep it simple • minimal use of copy and images
  17. 17. website Mobile Website Development
  18. 18. website Mobile Website Development
  19. 19. website Mobile Website Development
  20. 20. website Mobile Website Development
  21. 21. website Mobile Website Development mobile marketing •  what your users want on the go •  limited engagement •  utilize QR codes •  brand the experience
  22. 22. Janet Sieff Business Development janet@psandl.com 412.904.3133 Jeanne Gosselin Senior ConsultantTHANK YOU jgosselin@psandl.com 413.739.5289

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