How to Put the Freeze on Summer Melt

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How to Put the Freeze on Summer Melt

  1. 1. Put the Freeze on Summer Melt Dana Evans, Senior Consultant April 26, 2012
  2. 2. PUT THE FREEZE ON SUMMER MELT Put the Freeze on Summer Melt What we will cover today: • Statistics • Why we experience summer melt • Who is at risk for summer melt • Ideas to stop summer melt
  3. 3. PUT THE FREEZE ON SUMMER MELT What We Know: • Average yield is down 41% for 4-year colleges Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students
  4. 4. PUT THE FREEZE ON SUMMER MELT What It Costs You: • $2,185 – 4-year private college median cost to recruit new undergrads • $457 – 4-year public college median cost to recruit new undergrads Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students
  5. 5. PUT THE FREEZE ON SUMMER MELT Why do we experience summer melt? • Students get off a wait list • Cold feet (second thoughts) about attending college • Receive tuition bill
  6. 6. PUT THE FREEZE ON SUMMER MELT Who is “at risk” for summer melt? • Identify warning signs ‣ Less than enthusiastic students ‣ Students missing deadlines ‣ Those on a wait list at another college or university
  7. 7. PUT THE FREEZE ON SUMMER MELT Who is “at risk” for summer melt? • Find out who is more historically at risk. . . ‣ Those who deposit early or those who deposit late? ‣ Early applicants or late applicants? ‣ Those who live geographically close to the school or greater distances? ‣ What about academic criteria? Academically weak or strong students?
  8. 8. PUT THE FREEZE ON SUMMER MELT Stop Summer Melt by . . . • Building relationships between students and your college. • Putting time to the task – where should you spend your time? • Make it a priority • Don’t move on too fast
  9. 9. PUT THE FREEZE ON SUMMER MELT Stop Summer Melt by . . . • Communicating with students who have deposited • Communicating with parents • Partner with others on campus • Housing • Registration • Orientation •Personalization
  10. 10. PUT THE FREEZE ON SUMMER MELT Stop Summer Melt by . . . Engaging new students throughout the summer: • Alumni hosted send-offs • Facebook, class of 2016 • Connect them with current students • Fun surveys for the incoming class
  11. 11. PUT THE FREEZE ON SUMMER MELT Final Thoughts: • Create a post-yield plan • Debrief as a staff • Put it in writing • Evaluate
  12. 12. Questions and Answers
  13. 13. PUT THE FREEZE ON SUMMER MELT Thank you Janet Sieff Dana Evans 412-904-3133 336-655-2137 janet@psandl.com devans@psandl.com www.psandl.com SMART (Sales Management and Academic Recruitment Training)

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