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5 arguments for having a mobile website now slides

  1. 1. Hello & Welcome We will be starting soonFriday, August 26, 2011 1
  2. 2. Friday, August 26, 2011 2Thanks for joining me today.I have been in higher ed marketing since the dawn of the digital revolution back in the early 90’s. The idea that technology rapidly andconstantly changes is normal. And that change changes the way we think about recruiting and how to talk with prospects - that’s somethingwe’ve all gotten used to.
  3. 3. M Mobile Marketing: The New Way to Reach ProspectsFriday, August 26, 2011 2Thanks for joining me today.I have been in higher ed marketing since the dawn of the digital revolution back in the early 90’s. The idea that technology rapidly andconstantly changes is normal. And that change changes the way we think about recruiting and how to talk with prospects - that’s somethingwe’ve all gotten used to.
  4. 4. 5 5 real reasons you need a mobile website now!Friday, August 26, 2011 3We want to break out what we think are some very real and valid reasons why your .edu site should be mobile and I want to get across theurgency and timeliness required. But I want to do this without giving you a sense of panic or that feeling of “Oh no, yet another cool piece oftechnology I HAVE to adopt.” So I’ll touch on these five issues today and try to paint a clear picture of the need and justification for building amobile website.
  5. 5. • Why you need a mobile-friendly website now 5 • Why it’s especially important in a competitive marketplace • Why it’s worth it • Why it is uniquely critical for .edu • Why it’s easier than you think 5 real reasons you need a mobile website now!Friday, August 26, 2011 3We want to break out what we think are some very real and valid reasons why your .edu site should be mobile and I want to get across theurgency and timeliness required. But I want to do this without giving you a sense of panic or that feeling of “Oh no, yet another cool piece oftechnology I HAVE to adopt.” So I’ll touch on these five issues today and try to paint a clear picture of the need and justification for building amobile website.
  6. 6. 5 real reasons you need a mobile website now!Friday, August 26, 2011 4So before we dig into the 5 reasons lets just review what it is about mobile sites that are unique.First off Smartphones are people’s ALWAYS ON companion. Some of us are literally attached to them. Mine is on my belt right now - and muted ;-)
  7. 7. Mobile websites are different! 5 real reasons you need a mobile website now!Friday, August 26, 2011 4So before we dig into the 5 reasons lets just review what it is about mobile sites that are unique.First off Smartphones are people’s ALWAYS ON companion. Some of us are literally attached to them. Mine is on my belt right now - and muted ;-)
  8. 8. 5 real reasons you need a mobile website now!Friday, August 26, 2011 5This is how mobile web sites are different.
  9. 9. Users are different Structure is different Technology is different 5 real reasons you need a mobile website now!Friday, August 26, 2011 5This is how mobile web sites are different.
  10. 10. 5 real reasons you need a mobile website now!Friday, August 26, 2011 6I think everyone knows this Google research by now. it is from 2009. Maybe users of a .edu siteare a bit different but this feels true to me. I know it has been my personal experience.1. Repetitive now: user looking for the same information over and over again. i.e. sports scores, your Facebook 2. Bored now: users with time on their hands. People on trains, waiting at an airport. And later we will explain how to take advantage of this situation with a realcase study. 3. Urgent now: a user who needs information fast. i.e. directions, contact info.
  11. 11. Users are different Repetitive now Bored now Urgent now 5 real reasons you need a mobile website now!Friday, August 26, 2011 6I think everyone knows this Google research by now. it is from 2009. Maybe users of a .edu siteare a bit different but this feels true to me. I know it has been my personal experience.1. Repetitive now: user looking for the same information over and over again. i.e. sports scores, your Facebook 2. Bored now: users with time on their hands. People on trains, waiting at an airport. And later we will explain how to take advantage of this situation with a realcase study. 3. Urgent now: a user who needs information fast. i.e. directions, contact info.
  12. 12. What else is different Smart phones are embedded into daily life They use them everywhere Used while consuming other media Quick & convenient 5 real reasons you need a mobile website now!Friday, August 26, 2011 789% of people use their smartphone through out the dayHome 93, on the go 87, in a store 77, restaurant 73, work 72, airport 50, school 29Multi-tasking 72%quick & convenient 89%
  13. 13. 5 real reasons you need a mobile website now!Friday, August 26, 2011 8Based on both the user type and the browsing restrictions unique to each platform – the site must bestructured to make sense and be extremely easy to use. Remember mobile users are mobile, they arewalking or God forbid - driving while trying to reach their goal. Make it quick. Make it easy.
  14. 14. Structure is different 5 real reasons you need a mobile website now!Friday, August 26, 2011 8Based on both the user type and the browsing restrictions unique to each platform – the site must bestructured to make sense and be extremely easy to use. Remember mobile users are mobile, they arewalking or God forbid - driving while trying to reach their goal. Make it quick. Make it easy.
  15. 15. 5 real reasons you need a mobile website now!Friday, August 26, 2011 9I am not a programmer. Programming is like magic I don’t want to look behind the curtain. What I dowant IS is a team that understands the nuances of each programing technology and NOT to plan orinadvertently build obsolescence.With dozens of devices and dozens of operating system this is important.
  16. 16. Technology is different XHTML HTML5 PHP ASP.Net JAVA PostgreSql MS SQL Server 5 real reasons you need a mobile website now!Friday, August 26, 2011 9I am not a programmer. Programming is like magic I don’t want to look behind the curtain. What I dowant IS is a team that understands the nuances of each programing technology and NOT to plan orinadvertently build obsolescence.With dozens of devices and dozens of operating system this is important.
  17. 17. 5 real reasons you need a mobile website now!Friday, August 26, 2011 10So why do you need a mobile site now. Why is everyone in ASAP mode about this issue?“EXPECTATIONS”. I think both traditional UG prospects as well as adult and continuing education prospects EXPECT immediate access to all types of information in an instant and this hasbecome standard procedure. Its not that our audience is spoiled and impatient - its an industry wide paradigm shift that is permanent.People with smart phones expect smart interactivity. They use their phones for search to continue a discussion, go to their desktop to search further, visit the places they search and if it is abusiness 53% make a purchase.
  18. 18. Your target audience is ready & waiting 5 real reasons you need a mobile website now!Friday, August 26, 2011 10So why do you need a mobile site now. Why is everyone in ASAP mode about this issue?“EXPECTATIONS”. I think both traditional UG prospects as well as adult and continuing education prospects EXPECT immediate access to all types of information in an instant and this hasbecome standard procedure. Its not that our audience is spoiled and impatient - its an industry wide paradigm shift that is permanent.People with smart phones expect smart interactivity. They use their phones for search to continue a discussion, go to their desktop to search further, visit the places they search and if it is abusiness 53% make a purchase.
  19. 19. 5 real reasons you need a mobile website now!Friday, August 26, 2011 11
  20. 20. 5 real reasons you need a mobile website now!Friday, August 26, 2011 12The second key word is OPPORTUNITY because not having a mobile site leaves a hole inyour marketing efforts. It is a hole that prospects and the rest of your audience can fallthrough.71% of smartphone users search because they saw an ad. Later we’re going to show youhow to make that connection even easier.
  21. 21. Your target audience is ready & waiting 5 real reasons you need a mobile website now!Friday, August 26, 2011 12The second key word is OPPORTUNITY because not having a mobile site leaves a hole inyour marketing efforts. It is a hole that prospects and the rest of your audience can fallthrough.71% of smartphone users search because they saw an ad. Later we’re going to show youhow to make that connection even easier.
  22. 22. 5 real reasons you need a mobile website now!Friday, August 26, 2011 13So who are all these folks waiting for you to have a mobile site. Well just about everyone on the planetthat has a phone.Bob Oxman our VP of creative services and standup comic wanna-be said to me while we worked onthis show “smart people have smart phones” just made that up but it has a nice ring to it. Get it ring -phone....anyway let move on
  23. 23. Virtually exponential growth Within your target demographic 5 real reasons you need a mobile website now!Friday, August 26, 2011 13So who are all these folks waiting for you to have a mobile site. Well just about everyone on the planetthat has a phone.Bob Oxman our VP of creative services and standup comic wanna-be said to me while we worked onthis show “smart people have smart phones” just made that up but it has a nice ring to it. Get it ring -phone....anyway let move on
  24. 24. 5 real reasons you need a mobile website now!Friday, August 26, 2011 14The trend is obvious. And the numbers of smart phone users is becoming staggering almost 100 million right now and growing growing growing.When my daughter turned 12 the 3G iPhone was free with a 2 year plan and it only cost $15 per month more more than setting her up with a feature phone with unlimited texting. I got to bethe cool dad for a month or so. She surfs the web more than my wife and I combined. And yes she text a lot more than us. I don’t know if a 13 year old smart phone user is normal but soonit will be.For some groups smart phones are more prevalent than desktop systems. You Tube is reporting that the number of people accessing their site via mobile is growing quickly too.
  25. 25. 5 real reasons you need a mobile website now!Friday, August 26, 2011 14The trend is obvious. And the numbers of smart phone users is becoming staggering almost 100 million right now and growing growing growing.When my daughter turned 12 the 3G iPhone was free with a 2 year plan and it only cost $15 per month more more than setting her up with a feature phone with unlimited texting. I got to bethe cool dad for a month or so. She surfs the web more than my wife and I combined. And yes she text a lot more than us. I don’t know if a 13 year old smart phone user is normal but soonit will be.For some groups smart phones are more prevalent than desktop systems. You Tube is reporting that the number of people accessing their site via mobile is growing quickly too.
  26. 26. Why it’s important in a competitive marketplace... 5 real reasons you need a mobile website now!Friday, August 26, 2011 15This is why mobile is so important in the highly competitive EDU marketplace. Don’t even be just a step behind. Marketing is very much like fashion, to be recognized you have to keep up.
  27. 27. Why it’s important in a competitive marketplace... Don’t be last. 5 real reasons you need a mobile website now!Friday, August 26, 2011 15This is why mobile is so important in the highly competitive EDU marketplace. Don’t even be just a step behind. Marketing is very much like fashion, to be recognized you have to keep up.
  28. 28. 5 real reasons you need a mobile website now!Friday, August 26, 2011 16I think I would be remiss not to mention all the other commercial marketing efforts that split yourprospects time online, gee wiz there a lot of stuff out there to distract prospects.While the incredibly time wasting Facebook is a distraction its also obviously the hot spot for socialmedia marketing...as of today - and right now Facebook to is reporting a growing number of mobileusers. Of people who visit Facebook via mobile 75% say it is the only way they visit.Without a mobile site your sort of “out of the loop” with this generation of prospects.
  29. 29. Many influences on prospects time. 5 real reasons you need a mobile website now!Friday, August 26, 2011 16I think I would be remiss not to mention all the other commercial marketing efforts that split yourprospects time online, gee wiz there a lot of stuff out there to distract prospects.While the incredibly time wasting Facebook is a distraction its also obviously the hot spot for socialmedia marketing...as of today - and right now Facebook to is reporting a growing number of mobileusers. Of people who visit Facebook via mobile 75% say it is the only way they visit.Without a mobile site your sort of “out of the loop” with this generation of prospects.
  30. 30. 5 real reasons you need a mobile website now!Friday, August 26, 2011 17Integrated marketing - to me this is one of the most exciting things happening in mobile. You already knowhow important planning and executing effective multi media marketing is. Mobile needs to be part of yourmix.With mobile as part of your integrated marketing plan I think you’ll find the ROI quickly evident.Mobile brilliantly connects to print, advertising and video like no other medium. QR codes are the conduitthat make this level of interactivity possible.
  31. 31. 5 real reasons you need a mobile website now!Friday, August 26, 2011 17Integrated marketing - to me this is one of the most exciting things happening in mobile. You already knowhow important planning and executing effective multi media marketing is. Mobile needs to be part of yourmix.With mobile as part of your integrated marketing plan I think you’ll find the ROI quickly evident.Mobile brilliantly connects to print, advertising and video like no other medium. QR codes are the conduitthat make this level of interactivity possible.
  32. 32. Why it’s worth it... 5 real reasons you need a mobile website now!Friday, August 26, 2011 18Here is a great example of how mobile works for you by bringing your target audience from your direct mail efforts into the your institutionswebisphere.Direct mail science has proven that a multi-piece mailing is more effective. the same can be said for the interactivity between a postcard witha QR code that tracks to a video that asks for a response for a more comprehensive follow up. And this is directly measurable.This campaign includes a multi-panel folded unit with a small profile card.
  33. 33. Why it’s worth it... 5 real reasons you need a mobile website now!Friday, August 26, 2011 18Here is a great example of how mobile works for you by bringing your target audience from your direct mail efforts into the your institutionswebisphere.Direct mail science has proven that a multi-piece mailing is more effective. the same can be said for the interactivity between a postcard witha QR code that tracks to a video that asks for a response for a more comprehensive follow up. And this is directly measurable.This campaign includes a multi-panel folded unit with a small profile card.
  34. 34. Why it’s worth it... 5 real reasons you need a mobile website now!Friday, August 26, 2011 18Here is a great example of how mobile works for you by bringing your target audience from your direct mail efforts into the your institutionswebisphere.Direct mail science has proven that a multi-piece mailing is more effective. the same can be said for the interactivity between a postcard witha QR code that tracks to a video that asks for a response for a more comprehensive follow up. And this is directly measurable.This campaign includes a multi-panel folded unit with a small profile card.
  35. 35. Why it’s worth it... 5 real reasons you need a mobile website now!Friday, August 26, 2011 18Here is a great example of how mobile works for you by bringing your target audience from your direct mail efforts into the your institutionswebisphere.Direct mail science has proven that a multi-piece mailing is more effective. the same can be said for the interactivity between a postcard witha QR code that tracks to a video that asks for a response for a more comprehensive follow up. And this is directly measurable.This campaign includes a multi-panel folded unit with a small profile card.
  36. 36. 5 real reasons you need a mobile website now!Friday, August 26, 2011 19Each profile card is linked to a testimonial video.Now to make this cost effective some planning was required. We love the DSLR cameras for this type of thing, keeping in mind the viewership is strictly mobile. We shot shoot edited thevideo in the course of two business daysHow I would handle broadcast differently I’ll leave for another webinar!
  37. 37. 5 real reasons you need a mobile website now!Friday, August 26, 2011 19Each profile card is linked to a testimonial video.Now to make this cost effective some planning was required. We love the DSLR cameras for this type of thing, keeping in mind the viewership is strictly mobile. We shot shoot edited thevideo in the course of two business daysHow I would handle broadcast differently I’ll leave for another webinar!
  38. 38. 5 real reasons you need a mobile website now!Friday, August 26, 2011 20The end result is three concise 60 second targeted testimonial videos.
  39. 39. 5 real reasons you need a mobile website now!Friday, August 26, 2011 20The end result is three concise 60 second targeted testimonial videos.
  40. 40. Knowledge is valuable – but more valuable still is knowledge used in the service of World Class others. Neumann University is a private Catholic Franciscan university, living out a tradition of respect for individuals, concern for the environment, and dedication to social responsibility. When your university’s mission is focused on serving others, it’s not surprising that your own community is a close and caring one. At Neumann University, you’ll find rigorous Education academics – taught by some of the nation’s brightest minds. You’ll find opportunities for experiential learning – from internships, to study abroad, to service learning. You’ll find remarkably successful alumni – from scientists, to educators, to artists. But what you will also find is a learning community where each student is known, respected and cared about – for the special individual that he or she is. That is a uniquely personal With a Difference experience. That is the distinction, and the blessing, of a Neumann education. 1 1.800.9.NEUMANN www.neumann.edu ANDY ’12 “This has been by far one of the best experiences of my life.” NICOLE ’13 LAUREN ’13 “This has been by FREDDIE ’14 “This has been by far one of the best experiences “This has been by far one of the best of my life.” far one of the best experiences...” experiences of...” 5 real reasons you need a mobile website now!Friday, August 26, 2011 21Have you been waiting for a train or a plane or a Starbucks? You have are one of Google’s bored users. I mean folks are just standing around with their mobile phones waiting forsomething cool to look at. Transit advertising with QR codes. Direct them to a video or a mini-mobile site.In you pubs QR codes again.
  41. 41. You’re going to college to make your own mark...to grow as a woman and a leader. You are ready to challenge yourself, take on new adventures, push your limits, and realize your potential. The College of New Rochelle will provide you with the knowledge, resources and attitude you’ll need to break new ground and become a woman of influence and power. www.cnr.edu/discover 1.800.933.5923 % admission@cnr.edu % 29 Castle Place, New Rochelle, New York 10805 5 real reasons you need a mobile website now! !"#$%&& #"!&()*+, &)-. ./012 3456455Friday, August 26, 2011 7891:02 7;881<1+;=+*1>+-;?@1881 21 7;:0/?02 (881:+&;?A/BCHave you been waiting for a train or a plane or a Starbucks? You have are one of Google’s bored users. I mean folks are just standing around with their mobile phones waiting for D;E+F 3G55G63something cool to look at. Transit advertising with QR codes. IJ88+!/<1 them to a video or a mini-mobile site. #9H12 Direct !JE89?/09;:2 #1K1:011:+L/</H9:1 %:M1N09;:+O/01M2 L/C+3G55In you pubs QR codes again.
  42. 42. Why it’s worth it... 5 real reasons you need a mobile website now!Friday, August 26, 2011 22We believe in this stuff.This is our ad in the eduWEB Conference program book. Go to San Antonio August 1st to 3rdand visit with Jeanne Gosselin who will be presenting and say howdy to Janet Sieff who will beat our booth.
  43. 43. Being mobile is part of your forward thinking brand... 5 real reasons you need a mobile website now!Friday, August 26, 2011 23Our cartoon College Bound shows the typical undergraduate prospect and they are heavy mobileusers.They expect that you have a mobile site.Maybe you remember the statistic from Omni Update/Noel Levitz research that said 16% of webbrowsers who are unhappy with your web site - your mobile site maybe -- they drop you from theirsearch list.Not sure if you all get PS&Ls College Bound comics, but we though it was a subject worth commentingon. See our cartoons at psandl.com/blog
  44. 44. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 24So how does this really work and how much burden on your IT department will going mobile cause? howmuch of your current site content is viable
  45. 45. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 24So how does this really work and how much burden on your IT department will going mobile cause? howmuch of your current site content is viable
  46. 46. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 25Well our process takes the challenges step by step
  47. 47. Simple made easy.... Simplify navigation 5 real reasons you need a mobile website now!Friday, August 26, 2011 25Well our process takes the challenges step by step
  48. 48. Simple made easy.... Simplify navigation Simplify design 5 real reasons you need a mobile website now!Friday, August 26, 2011 25Well our process takes the challenges step by step
  49. 49. Simple made easy.... Simplify navigation Simplify design Prioritize content 5 real reasons you need a mobile website now!Friday, August 26, 2011 25Well our process takes the challenges step by step
  50. 50. Simple made easy.... Simplify navigation Simplify design Prioritize content Minimize user input 5 real reasons you need a mobile website now!Friday, August 26, 2011 25Well our process takes the challenges step by step
  51. 51. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 26From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is allabout scaling down.
  52. 52. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 26From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is allabout scaling down.
  53. 53. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 26From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is allabout scaling down.
  54. 54. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 26From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is allabout scaling down.
  55. 55. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 26From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is allabout scaling down.
  56. 56. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 26From your desktop experience to the mobile platform is a gigantic change in scale. Making mobile work is allabout scaling down.
  57. 57. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 27This is the road map. Unlike your big website you don’t need a GPS to navigate this. The logic is the samein terms of user paths, just way less paths to follow. Once agin its a “fit to scale” situation.
  58. 58. Simple made easy.... Simplify navigation 5 real reasons you need a mobile website now!Friday, August 26, 2011 27This is the road map. Unlike your big website you don’t need a GPS to navigate this. The logic is the samein terms of user paths, just way less paths to follow. Once agin its a “fit to scale” situation.
  59. 59. 5 real reasons you need a mobile website now!Friday, August 26, 2011 28So here is Neumann U’s big site. Lots of user paths, news, links - a ton of well organized stuff tolook at, read and do. This site also has a strong brand appearance.
  60. 60. Desktop version 5 real reasons you need a mobile website now!Friday, August 26, 2011 28So here is Neumann U’s big site. Lots of user paths, news, links - a ton of well organized stuff tolook at, read and do. This site also has a strong brand appearance.
  61. 61. 5 real reasons you need a mobile website now!Friday, August 26, 2011 29With mobile website design its your job to pare down the number of navigation choices. Here is awireframe view of Neumann’s site.Remember the user is mobile - they are doing something else most times. AND Physically - smartphone use has an entirely different human interaction compared to your desktop computer.Taking into account the difference is the start of accounting for less choices
  62. 62. Simplify Design 5 real reasons you need a mobile website now!Friday, August 26, 2011 29With mobile website design its your job to pare down the number of navigation choices. Here is awireframe view of Neumann’s site.Remember the user is mobile - they are doing something else most times. AND Physically - smartphone use has an entirely different human interaction compared to your desktop computer.Taking into account the difference is the start of accounting for less choices
  63. 63. 5 real reasons you need a mobile website now!Friday, August 26, 2011 30Here is the second tier pages. Where a regular site is broad and deep, maybe with room forthe kitchen sink and the president’s letter a mobile site is a 5 pound sack. You cannot stuff 10pounds into it.Simplicity rules at every level of your mobile site design.
  64. 64. Minimize user input 5 real reasons you need a mobile website now!Friday, August 26, 2011 30Here is the second tier pages. Where a regular site is broad and deep, maybe with room forthe kitchen sink and the president’s letter a mobile site is a 5 pound sack. You cannot stuff 10pounds into it.Simplicity rules at every level of your mobile site design.
  65. 65. 5 real reasons you need a mobile website now!Friday, August 26, 2011 31And this is what the wireframe looks like.Less choices all around - but it still has a reasonably strong brand appearance for the scale.So based on the site map from the earlier slide, you can see that this mobile site has just about al thatcan fit.You need to understand the viewing scale in order to design effectively.
  66. 66. Design Simplified 5 real reasons you need a mobile website now!Friday, August 26, 2011 31And this is what the wireframe looks like.Less choices all around - but it still has a reasonably strong brand appearance for the scale.So based on the site map from the earlier slide, you can see that this mobile site has just about al thatcan fit.You need to understand the viewing scale in order to design effectively.
  67. 67. Prioritize content 10,0000 Pages 5 real reasons you need a mobile website now!Friday, August 26, 2011 32OY! Yes this requires more than just judicious editing.This requires a new mindset, a mindset that (once again) you can’t fit 10lbs into a 5lbs bag.You’ll have to fend off department heads and anyone else that makes content demands that will simplenot fit. The research you do at the beginning of the process will help you in this possible battle.Can I say this enough times ????
  68. 68. Prioritize content 30 Pages 5 real reasons you need a mobile website now!Friday, August 26, 2011 32OY! Yes this requires more than just judicious editing.This requires a new mindset, a mindset that (once again) you can’t fit 10lbs into a 5lbs bag.You’ll have to fend off department heads and anyone else that makes content demands that will simplenot fit. The research you do at the beginning of the process will help you in this possible battle.Can I say this enough times ????
  69. 69. Simple made easy.... 5 real reasons you need a mobile website now!Friday, August 26, 2011 33So just to review, making your website mobile is a “smart” reduction of bothcontent and design specifically formatted for your mobile audience.That about wraps it up, I sure there are questions so let me throw this back toJanet for the Q&A.
  70. 70. Simple made easy.... Simplify navigation 5 real reasons you need a mobile website now!Friday, August 26, 2011 33So just to review, making your website mobile is a “smart” reduction of bothcontent and design specifically formatted for your mobile audience.That about wraps it up, I sure there are questions so let me throw this back toJanet for the Q&A.
  71. 71. Simple made easy.... Simplify navigation Simplify design 5 real reasons you need a mobile website now!Friday, August 26, 2011 33So just to review, making your website mobile is a “smart” reduction of bothcontent and design specifically formatted for your mobile audience.That about wraps it up, I sure there are questions so let me throw this back toJanet for the Q&A.
  72. 72. Simple made easy.... Simplify navigation Simplify design Prioritize content 5 real reasons you need a mobile website now!Friday, August 26, 2011 33So just to review, making your website mobile is a “smart” reduction of bothcontent and design specifically formatted for your mobile audience.That about wraps it up, I sure there are questions so let me throw this back toJanet for the Q&A.
  73. 73. Simple made easy.... Simplify navigation Simplify design Prioritize content Minimize user input 5 real reasons you need a mobile website now!Friday, August 26, 2011 33So just to review, making your website mobile is a “smart” reduction of bothcontent and design specifically formatted for your mobile audience.That about wraps it up, I sure there are questions so let me throw this back toJanet for the Q&A.
  74. 74. Q&A Thank you psandl.com Janet Sieff John Stapleton Business Development Principal janet@psandl.com john@psandl.com 412.904.3133 215.572.7938Friday, August 26, 2011 34

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