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Promoting Young Agripreneurs in Tunisia


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Presentation for the SNRD Africa webinar How to Promote Youth Agripreneurs in Rural Africa
By Matthias Schnier, GIZ-Advisor in Tunisia at the « Projet de promotion d’une Agriculture Durable et du Développement Rural en Tunisie » (PAD II)

Published in: Government & Nonprofit
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Promoting Young Agripreneurs in Tunisia

  1. 1. 1 Promoting Young Agripreneurs in Tunisia & SV Jugendbeschäftigung & PAD II Matthias Schnier – GIZ Tunisia
  2. 2. 2 I. Context II. Agripreneur 2.0: Ideation results
  3. 3. 3 Context A. Youth-Entrepreneurship vs. professionalising smallholder farmers B. Rural Youth in Tunisia (and elsewhere): • High youth unemployment rate: 37 - 47 %, • Agri-Sector considered (economically) unattractive, limited access to capital and assets, ‘old’ farms, • Lack of initiative and own ideas (inside the box), focus on ‘classic’ production and primary VC-links • Quasi absence of HCD-support and adapted financial tools for youth promotion (Ecosystem under construction) despite classical production projects C. Other development projects (UNIDO, BAD, FAO,…) not sector specific and exclusively for university graduates D. Present GIZ offer: FBS, BUS, CEFE via Business Loop, but mostly smallholder or for existing (informal) SMEs  lacking specific offer for youth, Idea-testing and new (market opening) SME creation
  4. 4. 4 Thus Orientation towards « NaWI » & ICT-Promotion tools: BOS, Ideation, LEAN, BMC, Coaching (Customer-Oriented vs. Credit-oriented), MVP, Mentoring, etc. & Adaptation to Tunisian-, rural- & agri-Sector • Inspiration: Attractivity Campaign, Success stories, Facebook!, Caravan; • Ideation: Support in finding ideas, suggesting ideas, teaming up with others, etc. • Concretisation: Market orientation & testing (LEAN), BMC
  5. 5. 5 Other projects & private initiatives Incubation Framework and rural context ICT Attractivity campaign Ideation et idea matching Concretisation & market testing of ideas into BM Incubation for test and launching 23 000 reached 950 ideas <950 Business Models 250 ready to start
  6. 6. 6
  7. 7. 9 Results of sign-up I
  8. 8. 10 Results of sign-up II 100 TND = 31 Euros
  9. 9. 11 Results of sign-up = Baseline
  10. 10. 12 Impact of Ideation on idea-type distribution + 12 % + 3 %
  11. 11. 13 + 19 % Impact of Ideation on sub-sector distribution - 39 %
  12. 12. 14 VC Example I Nabha Akramy from Kairouan: Production of Bee hive wax - filling the gap in the value chain - bee hive wax is mostly imported into Tunisia and its cost is rising due to the rise of the USD exchange rate to Dinars.
  13. 13. 15 VC Example II Waleed Faleh from: Fresh water fish in Kairouan. Most fish in Tunisia is sea water fish and in Kairouan most fish are brought in from other cities.
  14. 14. 16 Impact of Ideation on finding and changing ideas • Initial 21% without idea, down to 2% • Advanced participants tend to have more « classical » ideas, but also tend to change or abandon idea!
  15. 15. 17 Necessity vs. Opportunity Avoir une grande
  16. 16. 18 Learning & Recommendations Campaign: Facebook & Videos BOS: to express informed recommendations to “what works and what doesn’t” Ideation: Inspiration, Analysis, Recommendations Concretisation: Client-& Market-orientation + BMC Work with those that are motivated and want to!  Preselection  Idea-finding  Testing  Competition  Incubation  Financing Strengthening the « Ecosystem » Public partners to manage private service providers Private actors to offer attractive and adapted services & formats Under construction: Framework Financing (Equity, Crowd, Seed-Grants)
  17. 17. 19
  18. 18. 20 Lernerfahrung/ Diskussion Financing: Are classic credit/ loan schemes the right tool for SME-creation Partner: Is the state the right partner to promote entrepreneurship? Konkretisierung: Kunden/ Marktausrichtung What is our offer as GIZ? - Can we offer big numbers via entrepreneurship-promotion? - How precise and thourough are our market analaysis and on what basis do we support ideas and express recommendations? - SME Promotion vs. Smallholder Professionalisation!