1.
Productivity & Quality Management
Guided By:
Prof. Shamim Munshi
Prof. Chaitali chandra

2.
Introduction
O Idea generation is a problem
solving technique.
Vertical Thinking
V/s
Lateral Thinking

3.
Vertical Thinking Lateral Thinking
It is known as Logical Thinking It is known as Sideways Thinking
It carries a chosen idea forward It provokes fresh new ideas
It tries to Overcome Problems It tries to pass problems creatively in
radically different approach
It is Selective It is Generative

4.
Meaning of
Lateral Thinking
O It is a term coined by
Edward de Bono, for the
solution of problems
through an indirect and
creative approach.
O British
physician, author, inventor,
and consultant.
O “Lateral Thinking” which
involves approaching
problems from

5.
Definition
O “You cannot dig a
hole in a different
place by digging the
same hole deeper”

6.
Idea Generation Tools
O Random Entry Idea
O Provocation Idea
O Challenge Idea

7.
Lateral Thinking
And Problem Solving
O Problem Solving
O Creative Problem Solving

8.
Conclusion
“Life is tough that’s a given when u stand up you will be
push down, when you are down you will be knock down.
But you get up just as fast as you can Think Laterally
and face the challenges of life with a positive attitude”

9.
Questions ?
O Agar ek shaks banglore mei rehta hai toh kya usse
mumbai mei dafna ya ja sakta hai ?
O maa ka naam hai 62, beta ka naam hai 32, beti ka
naam hai 22, toh baap ka kya naam hoga ?
O Kaunsi aisi chiz hai is duniya mei jise jitna khichte
hai choti hoti hai ?