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Target and other retailers could capture much of the U.S. gift market by providing party services. Amazon and Facebook could work together and also offer party activities that would assist people in passing out the gifts on the internet.
Parties would then become the added value in the gift shopping experience. Online parties that are tied to eCommerce services will capture a significant portion of the gift sales opportunities in the future.
Family and friends are already on the social networks, so all that is needed is a convenient shopping tool and the party.
This combination will be used to monetize Facebook and other social media.