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Parthenos Training: Infrastructures - Audience and Communications


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PARTHENOS Training slides around audiences and communications in Research Infrastructures

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Parthenos Training: Infrastructures - Audience and Communications

  1. 1. • Theme 2: Audiences and Communications ESU Leipzig, 2016 Dr Jennifer Edmond Trinity College Dublin
  2. 2. Remember: Infrastructures are like Elephants IMAGE CC0 Public Domain Parthenos@2016
  3. 3. A Few Basic Rules - You need to know your mission… - What is the scale of your project? What must it achieve, and what might it achieve? - But don’t be too narrow: think wider than your main outputs, there is a lot of value at the fringes that could be neglected, your project is bigger than you know! - You need to know and prioritise your target audiences - If you are building an RI, you are probably not building a general public product - What are you doing of value for your audience(s)? Who are not targets for you? - What are the key milestones in your project development, and how can you use them? - Even a digital project is also part of human networks, use them well, trusted intermediaries and the context of a wider horizon can be key - Be patient and persistant, some relationships take time to build, some ideas need time to bed in. Critical mass and level of activity will be important for some audiences/instruments (credibility vs tumbleweed effect) - Strip away layers of complexity to find the story, express it in 3 sentences and, if possible, find the picture too (especially for journalists)!
  4. 4. Who are your audiences?
  5. 5. Who are your audiences? Researcher Users Researcher Peers Content Owners Management National/International Policy makers Peer Institutions Parallel Projects General Public Media Artists Industry Developers
  6. 6. PARTHENOS Audiences
  7. 7. What do you want them to know or do? (Value)
  8. 8. Become a user Become a better user Build your reputation Tell their friends about you Cite your work Improve impact metrics Give you data Give you money Work for you Satisfy curiosity Adapt policy for your License your software Tap into your knowledge What do you want them to know or do? (Value)
  9. 9. How can you reach them (Instruments)
  10. 10. Email Lists Website Peer Reviewed Papers Advertising Branded Swag Newsletters Posters Press Releases Press Conferences How can you reach them (Instruments) Personal Contact Conference Presentations Training events Word of Mouth Network/Project contribution Video/Still Image Social Media (but what platform?) Referral traffic from SM too Launch event TV/Radio/Newspaper/ Magazine
  11. 11. • Communication for impact = reuse/uptake outside of the peer group • An increasingly dominant force in EU/UK – UK REF Impact Case Studies – Also implicit in the EU Open Science Agenda • PESTE/STEEP as an older model for understanding and increasing impact • Co-Creation and Open Science as newer paradigms IMPACT
  12. 12. Thank you Jennifer Edmond Trinity College Dublin edmondj@tcd.i e