1.
PERSONAL BRAND EXPLORATION
Safwan Khanzada
Project & Portfolio I: Week 1
Jan 6, 2022

2.
I'm Safwan Khanzada, and I'll be graduating from Full Sail
University with a bachelor's degree in entertainment
business. I have worked on a wide range of projects that
have given me the chance to practically use the knowledge
I have gained in the classroom. I've been an operations
specialist at Amazon since last year, and it's incredibly
exciting to make sure that supplies are ordered correctly,
optimize work
fl
ows, manage the operations team, and
communicate with external stakeholders. I take great
pleasure in my attention to detail, analytical skills, and
drive. I am aware that you are looking for a new operations
specialist, and I think the traits you are looking for would
help your
fi
rm achieve its objectives of improving data
quality and tackling dif
fi
cult operational business goals.
IDENTITY

3.
PROFESSION
Potential Job Titles:
• Operations Manager
• Logistics Supervisor
• Distribution Executive
The Royalty Archetype - I can lead
by example and inspire others to
reach their level of success or
achievement.
Operations Specialist for Amazon

4.
Recruiters and Hiring Managers
TARGET AUDIENCE
Hailey Schuh
Outreach Plan:
• I will research about the company - Total Quality
Logistics, and
fi
nd if there are any vacancies.
• I will connect with her via LinkedIn and communicate.
• I will follow up within 24 hours of my contact.
National Sales Recruiter at
Total Quality Logistics
Colleen Beck
Outreach Plan:
• I will research about the company - BDP International
and
fi
nd if there are any vacancies.
• I will connect with her via LinkedIn and communicate.
• I will follow up within 24 hours of my contact.
PROFILE
PICTURE Talent Acquisition Manager at
BDP International
Mike Bidwell Outreach Plan:
• I will research about the company - Amazon, and
fi
nd if
there are any vacancies.
• I will connect with her via LinkedIn and communicate.
• I will follow up within 24 hours of my contact.
PROFILE
PICTURE
HR Operations Leader at
Amazon

5.
EF6D4C
GOALS
Short Term: (Immediately After Graduation, 2024)
• Get hired at a logistics company as a Junior Manger.
‣ As soon as I graduate from Full Sail, I’ll try to
land a job at a logistics company. I am
planning to start with Junior Manager.
Mid Term: (2026)
• I’ll be promoted as a Senior Manager.
‣ In two years, I will work whole heartedly with
great devotion to get that promotion and work
as a Senior Manager. Since, I already have
more than 7 years of experience, I feel it’s
achievable.
Long Term: (2029)
• I’ll work as a Senior Operations Supervisor.
‣ After three years of working as a Senior
Manager, I’ll have a total of 10 years of
experience in logistics. I will keep my devotion
steady and get promoted as a Senior
Operations Supervisor.

6.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Customer Service
SOFT
HARD
Novice / Adept / Expert
QA Novice / Adept / Expert
Time Management Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
MS Word
SOFT
HARD
Novice / Adept / Expert
Statistics Novice / Adept / Expert
Product Research Novice / Adept / Expert
Professional Writing Novice / Adept / Expert

7.
I will help young minds who want to develop
a career on Logistics and Supply Chain by
sharing my industry experience through
digital media storytelling.
PROMISE

8.
CREDENTIALS
Work Experience:
• Executive Director at Experts Helping
Businesses (Mar 2017 - Aug 2020)
• Process Assistant at Amazon (Mar 2018 -
Oct 2022)
• Operations Specialist at Amazon (Aug
2022 - present)
Education:
• Pre-Engineering, High School, Recknor
College (2015)
• Entertainment Business, B.S., Full Sail University (2024)
Volunteering:
• Volunteered for Red Cross Blood
Donation Campaign

9.
COMPETITION
William Jordan
Industry Experience:
• Senior Operations Manager at
Amazon (Jun 2022 to present)
• Operations Manager at Amazon (Mar
2020 - Jun 2022)
• Area Manager II at Amazon (Oct 2018
- Mar 2020)
Education:
• MBA, Kennesaw State University, 2020
• BBA, Kennesaw State University, 2017
Leadership Experience:
• Eagle Scout, Issued by Boy Scouts of America, Nov
2013
Skills and Pro
fi
ciencies:
• Team Leadership - 13 endorsements
• Management - 12 endorsements
• Inventory Control - 8 endorsements
• Rental Management - 2 endorsements
Safwan Khanzada
Overall Online Presence:
• 500+ connections. He has a professional headshot for
pro
fi
le image. He has got a very detailed pro
fi
le. He is
also active on Twitter. He has a customised LinkedIn
URL
• Grade: Superior, 100 out of 100
Industry Experience:
• Operations Specialist at Amazon (Aug
2022 - present)
• Process Assistant at Amazon (Mar
2018 - Oct 2022)
• Executive Director at Experts Helping
Businesses (Mar 2017 - Aug 2020)
Education:
• Entertainment Business, B.S., Full Sail University
(2024)
• Pre-Engineering, High School, Recknor College (2015)
Volunteering Experience:
• Volunteered for Red Cross Blood Donation Campaign
Skills and Pro
fi
ciencies:
• Customer Service - 3 endorsements
• Leadership - 3 endorsements
• Public Speaking - 3 endorsements
• MS - Of
fi
ce - 2 endorsements
Overall Online Presence:
• 500+ connections. I have a customised banner image. I
have got a fairly detailed pro
fi
le. I am also active on
other social media like Facebook, Instagram and
Twitter.
• Grade: Average, 85 out of 100

10.
COMPETITION
Jesse Booth
Volunteering Experience:
• Volunteer, Spartan Race, Jun 2013 for one month
Industry Experience:
• Senior Director, Security Operations
at GoTo (Dec 2022 - present)
• Director of Security Operations at
GoTo (Feb 2021 - Dec 2022)
• Supervisor, Enterprise Cyber Security
Operations at Tucson Electric Power
(Oct 2018 - Jan 2021)
Education:
• MBA, University of Phoenix, 2013
• Business Technology Management, B.S., Vermont
Tech, 2005
Skills and Pro
fi
ciencies:
• Active Directory - 54 endorsements
• Security - 53 endorsements
• Networking - 32 endorsements
• Firewalls - 31 endorsements
• Information Security - 32 endorsements
Overall Online Presence:
• 500+ connections. He has customised banner image.
He has a professional headshot image for pro
fi
le
picture. He has got a very detailed pro
fi
le. He also has
a customised LinkedIn URL.
• Grade: Superior, 100 out of 100
Safwan Khanzada
Industry Experience:
• Operations Specialist at Amazon (Aug
2022 - present)
• Process Assistant at Amazon (Mar
2018 - Oct 2022)
• Executive Director at Experts Helping
Businesses (Mar 2017 - Aug 2020)
Education:
• Entertainment Business, B.S., Full Sail University
(2024)
• Pre-Engineering, High School, Recknor College (2015)
Volunteering Experience:
• Volunteered for Red Cross Blood Donation Campaign
Skills and Pro
fi
ciencies:
• Customer Service - 3 endorsements
• Leadership - 3 endorsements
• Public Speaking - 3 endorsements
• MS - Of
fi
ce - 2 endorsements
Overall Online Presence:
• 500+ connections. I have a customised banner image. I
have got a fairly detailed pro
fi
le. I am also active on
other social media like Facebook, Instagram and
Twitter.
• Grade: Average, 85 out of 100

11.
BRAND POSITION
For recruiters and hiring managers who are
searching for an operations specialist, I take great
pleasure in my attention to detail, analytical skills,
and drive because, with my 5 years of experience
at Amazon, I have learned all essential skills and
qualities required for a good employee.
“NICKNAME?”

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• Logistics Conference - Manifest
‣ 2018, Vegas
• Supply Chain Expo - Reuters
‣ 2018 | Chicago
Digital Marketing
• Primary Content: I will create blogs and post it in my
personal website. I will be more active in social media like
Twitter and LinkedIn and create more posts.
• Primary Tools: I will use my personal website to post blogs
twice in a week. I will also post twice a week in LinkedIn. I will
try tweeting everyday. I am also planning to make two videos
in a month, and upload it on YouTube.
• Website: I shall use FullSail Digital Portfolio site to showcase
my school projects and my personal site to embed all my
social media handles, and content I create. I’ll keep updating
the site regularly.

13.
PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking mentorship from a logistics expert who
has at least 20 years of experience in this
fi
eld. I would
want an easy-going mentor. I would want him/her to be
more like a friend to me. Apr, 2023
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2023
Technical Skills
• Adobe Creative Cloud - Udemy, Projected Mar 2023
• Data Analysis Course - Coursera, Projected Mar 2023
• Video Editing Course - Skillshare, Projected April 2023
Soft Skills
• Learn Organisational skills - Udemy, Projected Feb
2023
• Learn Prioritising thing - Youtube, Projected July 2023
• Learn to avoid Procrastination - Youtube, Projected Jan
2023

14.
Safwan Khanzada
You know why people struggle to land on big
companies specially under Logistics? Well, what I would
suggest is a career guidance by an Industry expert. In fact,
my guidance to you would be starting a career in a hands-on role in warehousing,
handling product or services, observing the in house processes and how the logistics
providers and product/services
fi
t and
fl
ow within the supply chain. It will give you a
great ground to understanding the real requirements. If you are interested to know
more about the industry secrets, feel free to contact me!
“

15.
REFERENCES
Admin. (2021, July 26). Supporting you from now to retirement. FAA. Retrieved
January 9, 2023, from https://www.faa.net.au/articles/how-to-maximise-your-
refund-as-a-transport-or-logistics-worker/
Colleen Beck - Talent Acquisition Manager, USA and Canada - LinkedIn. (n.d.).
Retrieved January 8, 2023, from https://www.linkedin.com/in/colleen-beck
Hailey Schuh - National Sales Recruiter - LinkedIn. (n.d.). Retrieved January 8, 2023,
from https://www.linkedin.com/in/hailey-schuh
Jesse Booth - Senior Director, Security Operations - GoTo | LinkedIn. (n.d.). Retrieved
January 8, 2023, from https://www.linkedin.com/in/jesse-booth
Mike Bidwell - HR Operations Leader - Amazon | LinkedIn. (n.d.). Retrieved January
8, 2023, from https://www.linkedin.com/in/bidwell76
William Jordan, MBA - Senior Operations Manager - LinkedIn. (n.d.). Retrieved
January 8, 2023, from https://www.linkedin.com/in/williamholtonjordan