Just look at who we work with on the supplier front alone…..it shows clearly how we all have a stake in success. Hotels have long invested in their supply chain and now its time for them to invest in the business of the hotels
We are financially and politically independent. We are networked with all principal agencies. We are single minded about driving business to our properties. We have resources that we can bring to the partnership. We have facilities, networks and working groups for Sales, HR and Finance. We represent members and partners in the whole of the North East. We have no offices and no employees. Our income is recycled back into developing hospitality and tourism. Our business model means we are financially independent.
We are where we are. Tourism support as we have known it will be a thing of the past. We are on our own. We have invested in a platform to take us through this challenging period and we ask you to join us.
Your introduction to the North Easts Hotels Association
We believe most of these market failures have been eliminated However…..
<ul><li>High unit cost and low unit profitability continues </li></ul><ul><li>The market is still fragmented </li></ul><ul><li>Research still has little relevance to business </li></ul><ul><li>Tourism agencies are still unfocused </li></ul>
Suppose public sector funding over the past forty years has actually held us back? Suppose the industry has moved on, but we haven’t?
The Coalition Government has told us what it thinks
> Reduce the tourism sector’s dependence on taxpayer funding
All at a time when the gap between the public and private sectors have never been wider
The Hotel Association moved from an informal coalition to a Joint Venture
We started off with a small idea And it just grew
For years our hotels had built moats between themselves and their competitors.
Now they build bridges Barriers between businesses which used to be solid and absolute are now permeable.
Today the most successful tourism businesses build bridges
Financially Sustainable Independent Voice No offices and no payroll Marketing focused It began with Visioning
DMOs Hotel Association We did not want to be a tourist board Attention Interest Desire Action Awareness of the Destination Closure
Give / Get? 80% Social Networks Scalable Digital Platform Informal Coalition Premises, People and Suppliers
Beamish Hall, Bowburn Hall, Copthorne Hotel, Close House, County by Thistle Hotel, Durham University, Grey Street Hotel, Hardwick Hall, Holiday Inn, Hotel du Vin, Jurys Inns, Linden Hall Hotel, Malmaison, Marriott Gosforth Park Hotel, Marriott MetroCentre, Marriott Sunderland, Marriott Durham, Matfen Hall Hotel, Newcastle/Gateshead Hilton, Newgate Hotel, Novotel, Premier Inn, Radisson Blu, Ramside Hall Hotel, Rockliffe Hall Hotel, Seaham Hall Hotel, Staybridge Suites, Thistle Middlesbrough, Village Hotel
<ul><li>Annual Excellence Awards </li></ul><ul><li>Brand Identity </li></ul><ul><li>Business Planning </li></ul><ul><li>eCRM </li></ul><ul><li>Secure intranet </li></ul><ul><li>Job Opportunities and Careers Guidance </li></ul><ul><li>Last Minute Offers </li></ul><ul><li>Industry News </li></ul><ul><li>Market Intelligence </li></ul><ul><li>Media and Membership Management </li></ul><ul><li>Partner Opportunities </li></ul><ul><li>SEO </li></ul><ul><li>Social Networking tools </li></ul><ul><li>Supplier Directory </li></ul><ul><li>Trade Communications </li></ul><ul><li>Website Planning Design Build Publication </li></ul>We use a range of tools to manage our interests:
The Supply Chain makes no financial contribution in winning visitors to a hotel or destination We asked. Why not? We have over 1000 potential member suppliers
We believe if you understand the technology … … it’s already obsolete After two years our business has moved towards social networks
Social Networks have turned marketing upside down
We are now rebuilding our platforms to encourage conversations
Our Suppliers are part of that conversation… The busier we are the busier they are
Social Networks will enable suppliers to talk directly to…… …… Chefs, Housekeepers, Maintenance Engineers etc.
When there is a critical mass of suppliers we will invite a range of other partners to join Hotels Visitor Attractions Places to Eat Out Events Organisers Places to Shop Transport Operators Suppliers
The Partnership Model Hotels Attractions Restaurants Events Retailing Transport Suppliers Restaurants
Members Management Group Sales Group HR Group Chefs Group Housekeeping Group A Network.. … of Networks A Network of Networks Management Group Sales Group HR Group Chefs Group
We are independent We are networked We are practical and resourceful We are business driven We cover the North East We have no offices We have no employees – we use our own! We are a not-for-profit partnership We are financially sustainable We welcome new thinking Our Guiding Principles
Our Invitation to You This is an invitation to help shape the future direction of the sector This is an invitation to grow your business in difficult times This invitation is strictly limited
We invite you to join our new type of thinking… Join us at: www.nehotels.co.uk