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P&C_S12_A1_Kara_2

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P&C_S12_A1_Kara_2

  1. 1. Public & Collaborative Services: Case StudythredUpSan Francisco, California, United States: http://www.thredup.com/DescriptionA peer-to-peer web platform for parents to buy, sell, share children’s clothes, toys, andbooks. How it works: you can get free boxes from USPS, box up your child’s clothes bysize and season and post them online for other moms to browse. Then ship directly tothe mom that picks it. Or, you can send all of the clothes to the thredUp conciergeservice that will sort and post the items for you and then you will receive money for everyitem that meet quality standards. Boxes start at $9 plus shipping, which averages$2/item.Citizen RoleIt is a community of moms helping moms. Moms can become part of the thredUpcommunity by joining the network and trading/swapping their child’s outgrown clothes,toys, and books. After making a trade moms can review others on the site. Moms canparticipate in conversations on the thredUp blog and Facebook page about parenting,kids, food, etc.Degrees of InvolvementThere are two options for participating. Moms can post the items they want to trade andship them to other moms themselves or moms can join the concierge service and havethredUp sort and post items. The first option is more participative – moms take in activerole in trading. The web platform does not allow users to show pictures of everythingincluded; it just has simple descriptions of the items. To go around this moms use thethredUp Facebook page to post photos of the items they want to swap.Public RoleNoneService Diagram Caring for Children and the Elderly: Kara, Rosalind, Jennifer
  2. 2. Public & Collaborative Services: Case StudyEnabling SystemsThe web platform serves as the main enabling system. Moms can join the service via thewebsite, find information and resources, and communicate with other moms with thedaily blog post conversation. There are additional programs on the website that act asenabling systems: - Concierge program – send your child’s outgrown clothes, toys, etc to thredUp and they will sort, post, and ship the items for you. - Military program - - Super Thredder program – moms that use the site regularly and have great feedback can become Super Thredders, which means they earn double cash back when their boxes of items are highly rated.Facebook also acts as an enabling system as moms post photos of the items they wantto trade, they also use Facebook to see if other moms are interested in items not relatedto children’s needs such as curtains, and, women’s and men’s clothing.Role of Digital EnvironmentthredUp relies on the digital environment to operate. It allows mothers to find othermoms who have needs for the things they want to trade. The peer-to-peer swap on thisscale would not be possible without the ability to easily communicate to people living allover the US.Background / HistorythredUp was started by three Harvard Business School graduates. The original idea wasfor grown men and women to swap clothes, but after the site launch the majority of userswere mothers looking for children’s items, so the founders re-launched the company withthe idea of swapping for children’s need as children quickly outgrow things. Caring for Children and the Elderly: Kara, Rosalind, Jennifer

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