Insights and opportunities in social media<br />Class 6<br />
Questions from Last Week and/or Reading?<br />
Social Media Law<br />Laura Cooney<br />
Tweeting can be risky<br />kimkardashian<br />
Tweeting can be risky<br />drsiegel<br />
Tweeting can be risky<br />Cease <br />& Desist<br />Sues<br />drsiegel<br />kimkardashian<br />kimkardashian<br />
Tweeting can be risky<br />courtney love<br />
Facebook <br />presidential facebook poll<br />
Individual<br /><ul><li>Defamation (libel and slander)
Intellectual Property Rights (copyright, trademark, etc.)
Rights of Privacy and Publicity
FTC & Other Government Entities</li></li></ul><li>Company<br /><ul><li>Defamation (libel and slander)
Intellectual Property Rights (copyright, trademark, etc.)
Rights of Privacy and Publicity
FTC & Other Government Entities
Children
PR</li></li></ul><li>Assignment Overview<br />
Assignment 2 Review<br />( + )<br />For the most part, implications were great<br />A lot of interesting insights into cau...
YOUR Point of View
Looking at factors in social media (e.g. influencer, measurement, etc.)</li></li></ul><li>BSOs to help in social media tac...
Quick Response Codes (QR Codes)<br />http://www.youtube.com/watch?v=7a33uCPOywA<br />
Quick Response Codes (QR Codes)<br />
Augmented Reality (AR)<br />http://www.youtube.com/watch?v=I7jm-AsY0lU<br />
Augmented Reality (AR)<br />http://www.youtube.com/watch?v=U2uH-jrsSxs<br />
Augmented Reality (AR)<br />http://www.youtube.com/watch?v=b64_16K2e08<br />
Geocaching<br />
Ubiquitous Connectivity<br />
Some other inspiration<br />
http://www.youtube.com/watch?v=Qo_Bex8zmuQ<br />
Advocates and influencers: Some Exercises<br />
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Lecture Feb 1 2010

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Some bare content since I couldn't post everything Laura shared.
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Lecture Feb 1 2010

  1. 1. Insights and opportunities in social media<br />Class 6<br />
  2. 2. Questions from Last Week and/or Reading?<br />
  3. 3. Social Media Law<br />Laura Cooney<br />
  4. 4. Tweeting can be risky<br />kimkardashian<br />
  5. 5. Tweeting can be risky<br />drsiegel<br />
  6. 6. Tweeting can be risky<br />Cease <br />& Desist<br />Sues<br />drsiegel<br />kimkardashian<br />kimkardashian<br />
  7. 7. Tweeting can be risky<br />courtney love<br />
  8. 8. Facebook <br />presidential facebook poll<br />
  9. 9. Individual<br /><ul><li>Defamation (libel and slander)
  10. 10. Intellectual Property Rights (copyright, trademark, etc.)
  11. 11. Rights of Privacy and Publicity
  12. 12. FTC & Other Government Entities</li></li></ul><li>Company<br /><ul><li>Defamation (libel and slander)
  13. 13. Intellectual Property Rights (copyright, trademark, etc.)
  14. 14. Rights of Privacy and Publicity
  15. 15. FTC & Other Government Entities
  16. 16. Children
  17. 17. PR</li></li></ul><li>Assignment Overview<br />
  18. 18. Assignment 2 Review<br />( + )<br />For the most part, implications were great<br />A lot of interesting insights into cause and effect<br />Resourceful use of tools<br />( - )<br /><ul><li>Completion of all criteria (esp. background information)
  19. 19. YOUR Point of View
  20. 20. Looking at factors in social media (e.g. influencer, measurement, etc.)</li></li></ul><li>BSOs to help in social media tactics<br />
  21. 21. Quick Response Codes (QR Codes)<br />http://www.youtube.com/watch?v=7a33uCPOywA<br />
  22. 22. Quick Response Codes (QR Codes)<br />
  23. 23. Augmented Reality (AR)<br />http://www.youtube.com/watch?v=I7jm-AsY0lU<br />
  24. 24. Augmented Reality (AR)<br />http://www.youtube.com/watch?v=U2uH-jrsSxs<br />
  25. 25. Augmented Reality (AR)<br />http://www.youtube.com/watch?v=b64_16K2e08<br />
  26. 26.
  27. 27.
  28. 28. Geocaching<br />
  29. 29. Ubiquitous Connectivity<br />
  30. 30. Some other inspiration<br />
  31. 31.
  32. 32. http://www.youtube.com/watch?v=Qo_Bex8zmuQ<br />
  33. 33. Advocates and influencers: Some Exercises<br />
  34. 34. Scenario 4<br />You’ve just opened up a new restaurant and you need to get the word and excitement out about it.<br />
  35. 35. Scenario 5<br />People in your loyalty program are either inactive or, worse, are even starting to opt out. You need to refresh and rejuvenate your list.<br />
  36. 36. Assignment 3<br />
  37. 37. Assignment 3: Developing a Social Media Program<br />YOUR Objective<br />Develop a social media strategy<br />MY Objective<br />Understand your ability to holistically apply what we’ve learned<br />
  38. 38. Assignment 3: Developing a Social Media Program<br />Objective: Develop a social media strategy<br />Not to be implemented, all is theoretical<br />Budget is not in issue (imagine you had all the money you needed)<br />Incorporate all you’ve learned throughout the course<br />It can be something you are actually involved with or you can treat it like a ‘case’ for someone / something else<br />Should be for a limited engagement rather than an ongoing platform<br />To be completed on power point or comparable style of document<br />Each question should be answered on one to two slides/pages <br />
  39. 39. Assignment 3: Developing a Social Media Program<br />What is the brand, company, organization, etc. that you are creating this for? <br />What is the problem you need to solve for and why does it matter?<br />What is the overall objective in addressing this problem? Why?<br />What are the issues/themes you need to keep track of and why?<br />What is the approach you will take for listening? Monitoring? Moderating? Don’t have to do both, but need to know why you would use. (LISTEN)<br />How will you use information you get from listening? (e.g. crisis management, insight development, influencer identification, etc.) Why? (UNDERSTAND)<br />What are 3 tactics you would employ and how they would work specifically for your strategy? (Develop a Facebook app VS Develop a Facebook app that allows people to share fantasy football stats with their network and can pull directly from their fantasy football sites.) How do they work? Why would you use these? (ENGAGE)<br />What do you ultimately want your ‘community’ to do? Why? (RALLY/HARNESS)<br />What does your internal social media process or logistics look like?<br />What are 3 things that could cause potential problems for you?<br />How will you measure success?<br />
  40. 40. Assignment 3: Developing a Social Media Program<br />TACTICS (a partial list)<br />FB page<br />Content calendar<br />Apps<br />Mobile link<br />Ratings and rankings<br />Influencer outreach<br />Content seeding<br />Twitter feed<br />Community development<br />Wikis<br />Contests<br />UGC<br />

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