Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Storytelling: The Ultimate Survival Tool?

13,135 views

Published on

I think business leaders would do themselves well by studying what authors know about crafting and telling compelling stories. In her book, Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence, Lisa Cron provides an interesting look at how we're all hardwired for story for no other reason than survival itself.

So why in business would we completely ignore our mind's need for narrative? Here is my quick take on the ractor beam of story from her brilliant book.

×