Storytelling: The Ultimate Survival Tool?
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Park HowellFollow
Oct. 14, 2014โข0 likesโข14,374 views
Storytelling: The Ultimate Survival Tool?
Oct. 14, 2014โข0 likesโข14,374 views
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Presentations & Public Speaking
Leadership & Management
I think business leaders would do themselves well by studying what authors know about crafting and telling compelling stories. In her book, Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence, Lisa Cron provides an interesting look at how we're all hardwired for story for no other reason than survival itself. So why in business would we completely ignore our mind's need for narrative? Here is my quick take on the ractor beam of story from her brilliant book.
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