Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
New Age of Search
Enginerring : Insights on
Social SEO
Contents:
Introduction Page 1
Importance of Social in SEO Page 2-6
Conclusion Page 6
By Shamit Khemka
C.E.O SynapseIndia
SynapseIndia described Graphical needs for various complaints on eCommerce site

Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Introduction
In this 15 years of SEO, webmasters have built a world around "keywords", "links"
and "tags"; but now Google is in a spree of demolishing this world to bring-in a
new regime here. If so, what is the new thing that is coming - or should we say -
has already arrive? Well, it's called "Social SEO".
SynapseIndia described Graphical needs for various complaints on eCommerce site

Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Social SEO - Definition
While defining Social SEO we should mention that few parts of SEO was social
for a long time now. But the newest thing is that the social signals are now been
considered as one of the premium SEO signals. Why? Well, that's a tricky one to
answer. The main reason is social platforms actually work as a graph that shows
how popular you are.
SynapseIndia described Graphical needs for various complaints on eCommerce site

Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Now one may ask, "I have 50 friends, my bestie has 250 friends; how is it
important for search engines?" The answer is simple - "It is important because
friendships are based on trust, and search engines use trust as a signal for quality."
Meaning optimizers have to adjust their strategy and incorporate ideas that would
help them to cash on these relationship signals.
Having said that, we have decided share a few insights on the phenomenon. Let's
start:
1st Insight : Origin of the Signals
Industry studies say that social shares are closely co-related with Google
rankings. Facebook and Twitter effects were quite old, and ever since
Google+ came into existence Google is manipulating users and businesses to
be an active participator on the platform, and thus also tweaking its
algorithm according to this.
SynapseIndia described Graphical needs for various complaints on eCommerce site

Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
2nd Insight : Video is the New Content
Video is the new way to spread your content and help it reach the target
group. Here by "video" we mean YouTube as it is one of the most loved
Google products. Google uses Google+ to make their products more popular
and YouTube leads the list with data like more than 800 million monthly
unique visitors and more than 4 billion daily video views. Needless to
mention, having an amazing video mounted on YouTube serves the purpose
of almost 50 blogs.
3rd Insight - Incorporating New Rules
Incorporate new roles in your optimization team and utilize your resources
the best way possible. A technically sound SEO person may not be as good
as a social media expert, while your relation manager can be bad for
keyword analysis. So form a team that would put people at the best places
according to their skill sets.
SynapseIndia described Graphical needs for various complaints on eCommerce site

Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
4th Insight - Define New KPIs
Defining new Key Performance Indicators (KPIs) is important when we are
into the Social SEO zone. You can figure them out by doing a rigorous
investigation of the data you can see on your Analytics.
5th Insight : Bring New Tools of Trade in the Play
Being a successful socially engaged persona or business is not an easy as it
seems. So you need should gear yourself up well with all the required
armors. HootSuit, IFTTT, Triberr etc. are few among them. Since attention
isn’t scalable, so we need these technologies to scale it for us.
Conclusion
Apart from tweaking the website, creating new content according to new rule
sets, asking "big" website to engage with you in link exchanging, we should also
now be into the sharing, connecting and commenting zone - period. Hope these
insights were helpful; for everything else, contact us for our Social SEO
Consulting Services.
SynapseIndia described Graphical needs for various complaints on eCommerce site