Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Yellowtail persona interviews

1,157 views

Published on

The assignment for developing a persona for Yellowtail was to go to a wine bar and interview someone about it.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Yellowtail persona interviews

  1. 1. Persona Interview by Paris Daniell www.parisdaniell.com
  2. 2. An Australian wine. It’s a Yellow-footed Rock Wallaby, not a Kangaroo. Yellow Tail Persona Interview | 1
  3. 3. Yellow Tail Persona Interview | 2
  4. 4. No
Yellow
Tail
 Yellow Tail Persona Interview | 3
  5. 5. Aushlee. 21. Full time student “I
don’t
have
a
lot
of
money
to
spend
on
wine.”
 “Wine
tastes
be1er
than
liquor,
 and
gives
me
a
more
cha1y
drunk”
 “I
discover
new
wines
by
trying
them,

 and
my
friend’s
recommendaBons”
 “The
locaBon
of
a
wine
is
important,
I
guess”
 Yellow Tail Persona Interview | 4
  6. 6. Dave. 32. Married with children I
don’t
like
beer,
I
like
wine.
 Wine
is
a
social
drink
for
me,
I
enjoy
it
with
my
family,
 friends,
or
whenever.
 There
are
different
classes
of
wine
I
drink,

 mid‐range
$10
wine
is
nice
to
drink
any
day,
 then
there’s
always
the
$40
or
$50
dollar
bo1le
 for
special
occasions.

 Ill
take
a
nice
bo1le
of
wine
with
me
to
a
restaurant,
 that
way
I
know
what
I
want
to
drink
is
there.

 *Not
actually
a
picture
of
Dave
 I
like
Australian
wines,
and
Yellowtail
is

 definitely
not
the
only
wine
I
drink.
 It’s
a
good
wine
though.
 Yellow Tail Persona Interview | 5
  7. 7. Dave. 32. Married with children In
acquisiBon
mode.
Purchasing
items
for
the
house,
family,
and
himself.
 Looks
online
and
in
publicaBons
for
new
things.
 Influenced
by
advice,
but
looks
for
a
unique
posiBon.
 Seeking
to
define
and
develop
tastes
with
his
wife.
 Looking
for
Bme
away
from
the
children,
in
need
of
escape.
 Yellow Tail Persona Interview | 5
  8. 8. Dietrich (Opa). 80. Grandfather I
have
been
drinking
wine
for
a
long
Bme,
and
I
 must
admit
that
I
sBll
can’t
tell
the
difference
 between
a
$10
and
$60
dollar
bo1le
of
wine.
 I
buy
my
wine
at
Costco,
which
carries
 Yellowtail.
 If
I
could
change
one
thing
about
Yellowtail,
 it
would
be
that
they
need
to
put
it
in
a
box.
 I’m
looking
for
a
drinkable,
everyday
wine.
 Yellow Tail Persona Interview | 6
  9. 9. Yellow
Tail
is
consumed
with
friends
at
home,
not
a
bar.
 It’s
un‐pretenBous,
so
drink
it
with
people
who
match
that.
 Yellow Tail Persona Interview | 7

×