Paris Daniell     por t folio
Paris Daniell                               por t folioTable of Contents          Who is Paris?               Resume      ...
Who is                                                                                                                    ...
Intern at Pereira & O’Dell - Strategy                                                                                     ...
Work              Whatʼs inside       Fishing Story                Bic                LG        Eye Blaster           Andr...
Fishing     Fishing is my passion. Spending time on the water helps me articulate ideas, and craft     better stories. The...
Fishing          38 films          217 Subscribers          607 Friends          37,532 total views          youtube.com/p...
Shakespeare                                                                                                    Find it on ...
Shakespeare                Audience insight: Tackle box persona                The items for this persona are based on nee...
Digital Chatter                                     about                                                                 ...
1                       Current digital state: stagnant                                                                   ...
LG mobile                                                               DIGITAL TREND                                     ...
LGmobile         DIGITAL TREND                                                               Publicis Modem               ...
Mediamind                                                                                            entertainment of digi...
Mediamind   entertainment of digital     industry            A            point of view on the effects                 nnu...
Android    A second internship at Publicis Modem re-united me with the LG brand. It was my    job to research, understand,...
Android
Relationships     My relationships class at the Academy of Art University made a huge impact on me.     Taught by Charlie ...
Parisʼ Recommendations“Paris is one of the few people whos eyes start to twinkle at the opportunity      “Paris did an exc...
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Paris Daniell's Porfolio

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Paris Daniell works in strategic planning and is a passionate storyteller, problem solver and angler.

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Paris Daniell's Porfolio

  1. 1. Paris Daniell por t folio
  2. 2. Paris Daniell por t folioTable of Contents Who is Paris? Resume Fishing Story Bic LG Eye Blaster Android Relationships
  3. 3. Who is Paris Daniell Interesting facts Strengths Born in the San Francisco Bay Area • Raised an un-conventional thinker, home-schooled 4th through 11th grade • Ideation Digital naitive, writing MS-DOS commands at age 6 • Especially talented in the Ideation theme and fascinated by ideas. Able to find connections between seemingly disparate phenomena. Competed-in and taught indoor rockclimbing during highschool • Strategic Participated in noumerous histortical 1840’s re-enactements • Especially talented in the Strategic theme create alterna-tive ways to proceed. Faced with any given scenario, they Lived and studied in Aalen, Germany for a year • can quickly spot the relevant patterns and issues. Fishes an average of 40 to 50 days a year • Responsible People who are especially talented in the Responsibility Strives to become a Renaissance Man • theme take psychological ownership of what they saythey will do. They are committed to stable values such as honesty and loyalty. Empathy People who are especially talented in the Empathytheme can sense the feelings of other people by imagin- ing themselves in others lives or others situations. Personal Analytics Adaptability People who are especially talented in the Adaptability theme prefer to “go with the flow.” They tend to be 271 people downloaded my content “now” people who take things as they come and discover the future one day at a time. 77,391 total people exposed to my ideas and content
  4. 4. Intern at Pereira & O’Dell - Strategy May 2011 - July 2011 (3 months) Pulled together, analyzed and created materials to demonstrate the agency’s understanding and observations on various brands and categories.472 East H street Academy of Art University Intern at Publicis Modem - Digital StrategistBenicia, CA Bachelor of Fine Arts - Advertising/Account Planning June 2010 - August 2010 (3 months)94510 2006 – 2011 Developed product positioning statement for LG mobile, Researched prior campaign performance, used online listening tools, i.e. Radian 6, Nielson @plan,Mobile: 707-333-2045 Fachhochschule für Gestaltung Schwäbisch GmündE-mail: parisdaniell@gmail.com [Audited] Communications – Graphic Design analyzed and presented on Android mobile OS landscapeWeb: parisdaniell.com 2005 – 2006Linked In: www.linkedin.com/in/parisdaniell Intern at Eyeblaster (Mediamind) March 2010 - June 2010 (4 months) Worked with online media formats and tools and developed internal/client presentations around those products, POV development for automobile (Ford) and entertainment (Warner Bros.) industries. Intern at Publicis Modem San Francisco Ideation January 2010 - February 2010 (2 months) Developed digital strategies for LG mobile, trend analysis/reporting, persona development, analyzed social media behaviors and crafted best practice Strategic recommendations. Responsible Virginia Alber-Glanstaetten - Planning Director at Huge, Inc Assistant at Nasty Gal Vintage Inc. Nick Talbert - Director of Product Marketing at Mediamind March 2008 - July 2008 (5 months) Empathy Shipped items, cataloged items using excel and digital storefront, took product Justin Cox - Sr. Brand Strategist at Pereira & O’Dell shots, photoshop post production, steamed clothing for photographing. Provided Adaptability Cameron Maddux - Director of Account Planning at understanding about how a small start-up vintage clothing company operates and thrives online. Academy of Art University Charles Kouns - Assosiate Prof. at VCU Adcenter and Kyte Star at Kyte.tv Academy of Art University 2007 - 2008 (1 year) Pioneered community management, created engaging content in order to draw *contact information available upon request traffic to kyte.tv. Technical support for users, along with some Q&A testing prior
  5. 5. Work Whatʼs inside Fishing Story Bic LG Eye Blaster Android Relationships Find more at slideshare.net/paris_dBrands Iʼveworked on mobile * * * * * * student spec work
  6. 6. Fishing Fishing is my passion. Spending time on the water helps me articulate ideas, and craft better stories. There are many similarities between fishing and advertising; knowing the landscape, finding the right bait, learning through trial and error, and many others. Knowing what passion is and how it’s noursihed is an important emotion to understand.
  7. 7. Fishing 38 films 217 Subscribers 607 Friends 37,532 total views youtube.com/parisdaniell bit.ly/topangler Bass fishing board game
  8. 8. Shakespeare Find it on Digital Strategy slidesha.re/shakedigi Proposal Paris Daniell www.parisdaniell.com 1,092 views 32 downloads My digital strategies class was taught by Virginia Alber-Glanstaetten, and required 2 favorites us to select a brand and develop a digital strategy proposal. With an obvious passion for fishing I chose to work on Shakespeare tackle, a long standing brand in the industry which is digitally stagnant.
  9. 9. Shakespeare Audience insight: Tackle box persona The items for this persona are based on needs in relation to family, Take away insights friends, and work. Using these needs to shape Neil’s characteristics Escaping is a large part of Shakespeare. allowed me to recognize the relevance of Shakespeare’s brand in his life. This demographic works hard everyday, and has a few chances on the weekend to Neil is married to Becky, and together they relax and bond with his child. He wants to have a 10-year-old son named Nelson. do this without spending a lot of money, because he works too hard to waste. This is Neil’s tackle box. Family is an important aspect of this Acceptance, Validation / Bra participant’s life, and wants to include it Competition amongst pee g rights, the things he does and talks about. rs Fishing is media driven. There will always Escape Per Edu son be a story, usually a measurement, often a cat al fu picture, and perhaps a video. Fishing ing lfillm stories are portable and enjoyed by many. lity his en ruga son t as ,F aF Re-living the moment of a great fishing e ath lu er / Va trip can be an escape at anytime. Competitiveness is a large component of fishing, and the social life of anglers. Even playing ground with equal chances for anyone who wants to give fishing a try. Strategic recommendations Youtube YaBB Shakespeare needs to move away from their website and into the conversation. Many brand advocates already inhabit digital and offline spaces. Forums Mobile This potential participant has been starved of an engaging web experience that involves fishing. They fuel their passion by going to youtube for videos, reading Recreation fish reports, and talking on forums and social networks. Websites Shakespeare Twitter Create a online voice. Let the consumer know you are there and listening. Facebook E-mail Migrate to the conversation. Blogs Become a part of the stories and experiences that are shared online. Fishing is a highly word of mouth and media driven industry. Shakespeare must use this to their advantage. Embrace the story which unfolds after the hook. Play an active role in helping tell the consumers story. Continue to provide tools that make angler’s lives easier. Perpetually fueling a deeply rooted passion and respect for Shakespeare.
  10. 10. Digital Chatter   about   slidesha.re/biclighters   Lighters Paris Daniell – Account Planner Academy of Art UniversityThis was an assignment for ad research class. We were asked to select a brand andlook for the digital chatter surrounding it. The next week I brought in my results,and was greeted by a surprise guest who would be judging our presentation, andultimately selecting a winner. The guest was Virginia Alber-Glanstatetten, and sheultimately chose this presentation as best of show that day.
  11. 11. 1 Current digital state: stagnant What is really being said online? 2Bic How is Bic currently engaging the digital audience? Selling lighters with fantasy NASCAR and Design-a-lighter workshop. Seriously?Lighters anjuili : Smores made with a bic lighter: not the best method, but still tasty Curious poleclimberben: @consectarius WD 40 and a bic lighter seemed to work wonders on my fire ants. quite entertaining as well. wind gusts are havoc on leg hair Mischievous Urban Dictionary: Bic 71 up, 51 down Stolen A Bic is the most common type of lighter available. Tried, trusted and relatively inexpensive, its the only type of lighter I use. My father taught ARMED most important recipe I ever me the GAURDS.% "Pass me the Bic, so MY BIC LIGHTER?..... WHERE IS IT ????...CALL THE fire you need: nevewers: WHERES I can light my cigarette." learned. To make Trusted “Being featured in the Design-A-Lighter Gallery in no way reflects the possibility of the Submission being considered for use on Flick Your BIC packaging or adverEsing.” heat (bic lighter) fuel (newspaper, dry grass, branches) 6#.$4&*6$$ ,$#,QL<%?5#$%&3$4&/56#"$ &*$*:>#+5#"#$.$65#$6:A$ : Traditional :;$>&**#$65&./*$ A:*6$,A:3,4-AB3$ and air. &.$,$ +:"4$ R2A2+#%=+2G&%G)#+%-)#%S$&-%3*(%G&%&-2/#+%:1-%5TF%&1$#%*-%G&%&)2$-/H%"#$%-)#%&#(2+.%*-%G&%#6#$%($#-#.;%% rparmenter: How to spot a classy lady: the retractable U2F#%?1$?2&#/H%&-#/%-)#%/*,)-#$%:1-%5%:#/*#6#%-)#%FE2$*-H%27%*+(*.#+(#&%$#%((*.#+-/ ;% V#G%#6#$%G2+.#$%27%-)#%?)#+2F#+%:1-%5%7##/%-)-%*-%*&%.1#%-2%WF1&(/#%F#F2$HX Bic lighter lanyard dangling from her belt loop. ;%Y% FH&?(#;(2F@&-2/#+:*(%% Personality Treasured Teacherwalt: just went for a very short walk to Whittington park and back. Found a Bic lighter. stand in and in The apple crisp became a birthday cake lieu of candles I blew a bic lighter out over the crisp 29 times in a row. (harder than it sounds) I once again felt Helene Silberberg wrote: Friends Bic s feel just like your own, in the Hand. very loved, I have good friends here in Vancouver. Thats why Bic stealing is on the rise! (be careful, keep track of #1 light) http://walterinvancouver.blogspot.com/2009/03/and-now-we-are-29.html What does this actually say for Bic lighters Semi-functional paint shop, where you can create your own Social Representative as a brand in the digital space? Not a whole lot. Bic graphic and upload it to a gallery. Lack of relevance for the actual target audience After your work of art is finished you can email your lighter to a stimulates very little digital chatter, crippling the friend, making it “viral”. effectiveness of their “viral” advertising. There isn t much incentive to this advertising diversion other than a chance to make it Into the featured gallery (see quote above taken from T&C). Where should bic be instead of a microsite? How can Bic nurture this brand love? 3 4 What is the underlying idea of these Where are people having conversations about Bic? conversations? Celebration King of Fire love Expression Symbolism Showing off Music Appreciation You tube Tricky Enjoyed Playful Representative Prankster Bored Personality Wizards of fire Mischievous Adventurous Traditional Stolen Curious Trusted Guarded Treasured Social Saved Bold Lasting Forgotten Knight of quality Where’s my Bic? and disposability Quality Useful Disposable
  12. 12. LG mobile DIGITAL TREND Publicis Modem Bored with discussion boards – migration of conversation Delivery of customer service has changed throughout time, but has always strived to provide customers with Find it on satisfaction before, during, and after the purchasing process. Online support through discussion boards has been a mainstay in customer service systems, but now these destinations are becoming stale and un-able to reach people look for support. DIGITAL TREND Customers are moving their support related concerns could be considered a matter of convenience. When a customer is searching for answers, they look for the most Publicis Modem slidesha.re/LGPOV convenient solution to their problem. Typing a question Content exploration – Done digging in a traditional manner into Google can result in two things; it will lead you to a place where you may ask your question after a lot of consumers are leaving behind this practice behind for a slidesha.re/LGPOV2 Saturation of content – It would take 412.3 years to simpler solution – asking their friends for help. view all of the material on YouTube (as of March 17th sourcing - Taking a task that is normally given to an changing the way digital participants see new content; or employee and assigning it to a large group of people Exercise your advocates. Brands can harness their advocates through an open call. Looking for help fromlack thereof. the people in slidesha.re/LGPOV3 advocates are already answering questions and sourcing the printing press– a means to concentrate andfor more complex problems. brand provided information disseminate move when seeking support online. amongst the public. Today’s equivalent of this on the web DIGITAL TREND is Google’s search browser – a place where 90% of user’s begin their search amongst a sea of information – but this experience. How can this trending topic be applied? of information. Watch and learn. Since these conversations are traceable Publicis Modem Browsing behaviors are evolving with the introduction ofsupport as a new and measurable, brands can look at social Mobile phones become local prone Create a social support destination. social networks and micro-blogging; digital participants Because the source of information. Watching for trending support conversation and questions have migrated, so sharing and discovering new content via peer to issues in mind are now must topics can allow companies to keep these peer interaction. for the next product that launches. sea of Rather than venturing out in a discussion board or forum isn’t obsolete, it‘s just lessthey rely on product reviews, tweets and information, convenient. Keeping these boards open creates a source Facebook updates to provide them with relevant digital of raw info, but the real interaction is happening within news. “If you’re spending lots of money Share worthy situations. Publish content that’s worth bringing people to an online social networks and micro-blogs. experience, the mobile experience should be comparable” on an audience want to strictly sharing. No longer does devices like Android phones, BlackBerrys andjournalist’s review article, instead frequent read a tech iPhones, said January, 31, 2010 Jason Taylor, a vice president at and quality interaction in the places where the audience Usablenet.” How can this trending topic be applied? operates will promote sharing and improve messaging reach. Enhance exploration. CreateMobile phones are becoming increasingly advanced, experiences around the discovery of content, instead of creating new content more people practices – powerful and most importantly that Best are buying Smartphone’s with the intentions of using applications. is not the best practice for every digital campaign, butof GPS tracking technology; local exploration was created for With the advancement can A great example of content 1288 total views based applications such as foursquare.com and gowalla. the 52nd Grammies - www.wereallfans.com interests. com are becoming more popular and gaining traction amongst local businesses and consumers. using sites such as http://tweetmeme.com/ Users are Google has also integrated mobile browsing into to aggregate relevant content and and www.digg.com their content your brand provides, they will want to share place it in to browse local is another example of content business place pages, making it easier one place; this 31 total downloads it. Creating content that can live across many online exploration and discovery. destinations by using API’s such as Google’s Open will only rise, and soon the average types of applications Social customer will be able to browse local stores for the best on’ campaign. deal and share these discoveries with friends. Shopping with a mobile phone through web browsers or applications is becoming more prevalent. Consumers Provide information and coupons that are obtainable now possess the ability to check product prices and through mobile while in-store. Often a potential consumer January, 31, 2010 ask questions online, which creates a more informed will enter a store and analyze their options, after collecting As an intern at Publicis Modem, I was assigned to the LG mobile account. shopper. Mobile shopping coincides with social shopping all the information possible they will retreat home and continue their research. After being fully educated on look for. the subject, if not swayed by competition the consumer will then return to purchase the product. Sustaining a potential consumer with info via mobile web can help How can this trending topic be applied? Working under Viginia Alber-Gladsteatten I provided trend reports, developed Make sure your store can be properly found. Local mobile once been lost due to at-home research. applications won’t do any good for your brand if it’s not in the right places. Providing information and geographic desire to visit a store in person. Engaging the audience personas, and crafted best practice recommendations. This work allowed me to with personalized messages through geographic locations can add a new level of relevancy to the brand. January, 31, 2010 develop a very distinct and grounded point-of-view.
  13. 13. LGmobile DIGITAL TREND Publicis Modem DIGITAL TREND Publicis Modem Mobile phones become local prone Bored with discussion boards – migration of conversation Delivery of customer service has changed throughout “If you’re spending lots of money bringing people to an online time, but has always strived to provide customers with experience, the mobile experience should be comparable” on satisfaction before, during, and after the purchasing devices like Android phones, BlackBerrys and iPhones, said process. Online support through discussion boards has Jason Taylor, a vice president at Usablenet.” been a mainstay in customer service systems, but now these destinations are becoming stale and un-able to reach Mobile phones are becoming increasingly advanced, people look for support. and most importantly more people are buying powerful Customers are moving their support related concerns Smartphone’s with the intentions of using applications. With the advancement of GPS tracking technology; local could be considered a matter of convenience. When a based applications such as foursquare.com and gowalla. customer is searching for answers, they look for the most com are becoming more popular and gaining traction convenient solution to their problem. Typing a question amongst local businesses and consumers. into Google can result in two things; it will lead you to Google has also integrated mobile browsing into their business place pages, making it easier to browse local a place where you may ask your question after a lot of types of applications will only rise, and soon the average consumers are leaving behind this practice behind for a customer will be able to browse local stores for the best simpler solution – asking their friends for help. deal and share these discoveries with friends. Shopping with a mobile phone through web browsers sourcing - Taking a task that is normally given to an or applications is becoming more prevalent. Consumers Provide information and coupons that are obtainable employee and assigning it to a large group of people Exercise your advocates. Brands can harness their advocates now possess the ability to check product prices and through mobile while in-store. Often a potential consumer through an open call. Looking for help from people in ask questions online, which creates a more informed will enter a store and analyze their options, after collecting advocates are already answering questions and sourcing shopper. Mobile shopping coincides with social shopping all the information possible they will retreat home and brand provided information for more complex problems. continue their research. After being fully educated on move when seeking support online. look for. the subject, if not swayed by competition the consumer will then return to purchase the product. Sustaining a experience. potential consumer with info via mobile web can help How can this trending topic be applied? How can this trending topic be applied? Watch and learn. Since these conversations are traceable once been lost due to at-home research. and measurable, brands can look at social support as a new Make sure your store can be properly found. Local mobile Create a social support destination. Because the source of information. Watching for trending support applications won’t do any good for your brand if it’s not conversation and questions have migrated, so must topics can allow companies to keep these issues in mind in the right places. Providing information and geographic for the next product that launches. discussion board or forum isn’t obsolete, it‘s just less desire to visit a store in person. Engaging the audience convenient. Keeping these boards open creates a source with personalized messages through geographic locations of raw info, but the real interaction is happening within can add a new level of relevancy to the brand. social networks and micro-blogs. January, 31, 2010 January, 31, 2010
  14. 14. Mediamind entertainment of digital industry Find it on A point of view on the effects nnual theatre revenue has by paris daniell reached a �lattening trend, while other entertainment sources take part in consumer mindshare. Marketing costs are a large portion of a movie’s budget, and Causing a shift in theatre experience. big time studios such as Warner People treat the movies as a social Bros are looking to digital as a experience. Higher ticket rates, better way to stretch their ad dollars. home theatres (price, picture, and Tertiary entertainment sources are a result of the internet, making digital a complete game changer pause button), forced advertising, and less freedom are all detracting elements in the theatre experience. http://slidesha.re/ENTPOV for the entertainment industry. People now see their home theatre Theatre audiences are highly as a main source of entertainment; digital and connected. Now the the digital television is becoming the movie industry must �ind where ultimate home theatre, with streaming they’re at and have a relevant and content such as Net�lix Watch engaging conversation with them. Instantly features - a cost ef�icient Using the online space can reduce 8.99 a month for an unlimited amount ad spend with better consumer of streaming movies on demand targeting, in comparison to a high including one mail-in DVD. reach low frequency medium such as T.V. The �ilm industry must focus on the experiential element of the movies; and make their advertising social, on My internship at Eyeblaster, (now Mediamind) was a head-first dive into the media 3-D movies are a niche �illed only by theatres, for demand, and engaging. now. Drawing audiences for unique experiential The catalyst for digital movies at a premium price. Though competitors like LG’s 3-D televisions threaten this sweet spot. Piracy and the internet; how has interaction with a movie theatre is based on impulse and related to local showing times and an audience’s spare time. 504 total views the �ilm industry countered the Using digital as a platform for advertising must not side of advertising. I worked with the Director of Product Marketing, threat? In the past national and only include social, but other elements of the online international �ilm releases were space. For instance, Facebook connect, twitter, staggered – providing an extended income window. As a result of internet piracy – the Google Buzz, Integrated Sales, etc, can be integrated into rich media ad’s and enable consumers to get 9 total downloads �ilm industry has had to release movies on a global friends to go to the movies with. De-siloing online level. Preventing the rug from being pulled under advertising is the �irst step to a stronger digital Nick Talbert; my tasks there consisted of building Power Point decks for the the studios before release. Many argue that piracy campaign for �ilms, but it will take strategy that is in is a result of the industry itself – because of an line with consumer needs. environment they have created in interest of greed. parisdaniell.com . april 2010 . entertainment industry P.O.V. Eyeblaster tools. Additionally, I was expected to research current events and trends to develop POV’s for various vertical industries i,e. entertainment, automotive, etc. These client facing presentations required that I quickly understand new media tools, and then design a way to easily explain their benefits.
  15. 15. Mediamind entertainment of digital industry A point of view on the effects nnual theatre revenue has by paris daniell reached a �lattening trend, while other entertainment sources take part in consumer mindshare. Marketing costs are a large portion of a movie’s budget, and Causing a shift in theatre experience. big time studios such as Warner People treat the movies as a social Bros are looking to digital as a experience. Higher ticket rates, better way to stretch their ad dollars. home theatres (price, picture, and Tertiary entertainment sources pause button), forced advertising, are a result of the internet, making and less freedom are all detracting digital a complete game changer elements in the theatre experience. for the entertainment industry. People now see their home theatre Theatre audiences are highly as a main source of entertainment; digital and connected. Now the the digital television is becoming the movie industry must �ind where ultimate home theatre, with streaming they’re at and have a relevant and content such as Net�lix Watch engaging conversation with them. Instantly features - a cost ef�icient Using the online space can reduce 8.99 a month for an unlimited amount ad spend with better consumer of streaming movies on demand targeting, in comparison to a high including one mail-in DVD. reach low frequency medium such as T.V. The �ilm industry must focus on the experiential element of the movies; and make their advertising social, on 3-D movies are a niche �illed only by theatres, for demand, and engaging. now. Drawing audiences for unique experiential The catalyst for digital movies at a premium price. Though competitors like interaction with a movie LG’s 3-D televisions threaten this sweet spot. theatre is based on impulse and related to local Piracy and the internet; how has showing times and an audience’s spare time. the �ilm industry countered the Using digital as a platform for advertising must not threat? In the past national and only include social, but other elements of the online international �ilm releases were space. For instance, Facebook connect, twitter, staggered – providing an extended Google Buzz, Integrated Sales, etc, can be integrated income window. As a result of internet piracy – the into rich media ad’s and enable consumers to get �ilm industry has had to release movies on a global friends to go to the movies with. De-siloing online level. Preventing the rug from being pulled under advertising is the �irst step to a stronger digital the studios before release. Many argue that piracy campaign for �ilms, but it will take strategy that is in is a result of the industry itself – because of an line with consumer needs. environment they have created in interest of greed. parisdaniell.com . april 2010 . entertainment industry P.O.V.
  16. 16. Android A second internship at Publicis Modem re-united me with the LG brand. It was my job to research, understand, and communicate to the strategy team what the Android mobile OS is all about. The presentation included an overview of the OS, the differences between Android and iOS, the story of Android, and what to consider when entering the Android powered smartphone market.
  17. 17. Android
  18. 18. Relationships My relationships class at the Academy of Art University made a huge impact on me. Taught by Charlie Kouns and Stella Humphries, this experimental class had us explore the quality of connections between peers, friends, and colleagues. Our final project was to enter an advertising agency, interview the employees, and then provide a presentation about their relationships and how to better understand them. The agency we were assigned to was Redscout. Although the data within the presentation are confidential, the things I learned about relationships are not.
  19. 19. Parisʼ Recommendations“Paris is one of the few people whos eyes start to twinkle at the opportunity “Paris did an excellent job at Kyte in working and supporting the kyte.tvof the digital space, not for the money but because of pure unadulterated community. Very creative, hard-working individual. It was a pleasure workingexcitement. It was pleasure to work with him to help me explain some of the with Paris.” February 16, 2010most complicated sets of products to market of cynical marketers. He has the Top qualities: Great Results, Expert, Creativepotential to be a great strategic asset with design sensibilities to any team heworks with. Put him on the toughest task you have and prepare to be amazed Daniel Graf, CEO and Co-founderat the quickness of completion and thought provoking ideas that will ensue.” hired Paris as a IT Consultant in 2007July 16, 2010Nick Talbert, Director, Product Marketing, MediaMind “Paris is an exceptionally smart guy. Hes a natural planner--curious, concisemanaged Paris at Eyeblaster and thought provoking. While he may not be done with his program at AAU, he is ready to start working. Simply put, I would hire Paris if I had the chance.” June 15, 2010“Bright, exceptional, and highly engaged are the best words to describe Paris.He is incredibly astute and insightful. He brings a fresh perspective, and dili- Justin Cox, Instructor, Academy of Art University,gence to each project, and willingness to push past the obvious and the taught Paris at Academy of Art Universityaccepted. Hire him. You will not regret it.” March 15, 2010Virginia Alber-Glanstaetten, VP/AD Digital Strategy, Publicis Modem Paris is extremely likeable with a very positive outlook, enthusiastic approachmanaged Paris at Publicis Modem San Francisco and ‘can do’ attitude. He became a popular member of the team and other colleagues who interacted with him commented positively on his energy and attitude. Paris is extremely adept at finding information online and compiling it“Paris is a great asset to any company. His willingness to learn, patience, and into clear, concise and stimulating material. This is an incredibly valuable skillflexibility were crucial to our business when we were still very small. He is one for any planner but particularly for a new planner looking to make an impactfulof the most well-mannered and respectful employees weve ever had, and is contribution to projects early in their career. His innate interest in technology,proactive on every level. I highly recommend him!” February 26, 2010 non-traditional media and online sources make him a particularly skilled and creative researcher.Sophia Amoruso, Founder and CEO, Nasty Gal I have no hesitation in recommending Paris as a valuable asset to any Strategicmanaged Paris at Nasty Gal Vintage Inc. Planning team. Nick Chapman, Director of Strategy, Pereira & O’Dell

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