DIGITAL TREND Publicis Modem
Mobile phones become local prone
“If you’re spending lots of money bringing people to an online
experience, the mobile experience should be comparable” on
devices like Android phones, BlackBerrys and iPhones, said
Jason Taylor, a vice president at Usablenet.”
Mobile phones are becoming increasingly advanced,
and most importantly more people are buying powerful
Smartphone’s with the intentions of using applications.
With the advancement of GPS tracking technology; local
based applications such as foursquare.com and gowalla.
com are becoming more popular and gaining traction
amongst local businesses and consumers.
Google has also integrated mobile browsing into their
business place pages, making it easier to browse local
destinations via mobile web. The demand for these
types of applications will only rise, and soon the average
customer will be able to browse local stores for the best
deal and share these discoveries with friends.
Shopping with a mobile phone through web browsers
or applications is becoming more prevalent. Consumers Provide information and coupons that are obtainable
now possess the ability to check product prices and through mobile while in-store. Often a potential consumer
ask questions online, which creates a more informed will enter a store and analyze their options, after collecting
shopper. Mobile shopping coincides with social shopping all the information possible they will retreat home and
-influencing where consumers go and what brands they continue their research. After being fully educated on
look for. the subject, if not swayed by competition the consumer
will then return to purchase the product. Sustaining a
potential consumer with info via mobile web can help
How can this trending topic be applied? influence decisions and retain customers that may have
once been lost due to at-home research.
Make sure your store can be properly found. Local mobile
applications won’t do any good for your brand if it’s not
in the right places. Providing information and geographic
specific promotions can increase the level of discovery and
desire to visit a store in person. Engaging the audience
with personalized messages through geographic locations
can add a new level of relevancy to the brand.
January, 31, 2010