flickyourbic.com




Problem:
There is insufficient interaction between Bic and potential digital participators.

Accompli...
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Bic lighter creative mini-brief by Paris Daniell

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This is a mini-brief that defines the problem in which Bic needs to solve. The slide show named "Digital Chatter and Bic Lighters" is supplemental to this brief, and a necessary read to understand the digital consumers position/outlook on the brand.

http://www.slideshare.net/Paris_d/digital-chatter-and-bic-lighters-by-paris-daniell

For more information visit www.parisdaniell.com

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Bic lighter creative mini-brief by Paris Daniell

  1. 1. flickyourbic.com Problem: There is insufficient interaction between Bic and potential digital participators. Accomplishment: Unite and nourish the people having conversations about Bic lighters. Who are we talking to? Current Bic consumers; digital players that use their Bic lighter and like to talk about it. Insight: Strong loyalties reside with the Bic brand and it’s current consumer. Sharing this enthusiasm will encourage new faces to the social celebration of Bic. Supplemental insight: http://www.slideshare.net/Paris_d/digital-chatter-and-bic-lighters-by-paris-daniell Paris Daniell parisdaniell@gmail.com parisdaniell.com

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