Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Discover Your Most Profitable Video Topics

54 views

Published on

Don’t waste your time, money and energy on videos that don’t achieve your business goals. While video today is one of the most powerful sales and marketing tools, it often takes more effort to create than text­ based content, which is why it’s critical that you invest your marketing budget wisely by selecting the most profitable video topics for your business.

Here’s what we’ll cover:
•How to choose video topics based on your specific business needs
•Recommendations for how each type of video can be used in your sales and marketing plan
•Real-world examples of businesses successfully using each type of video

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How to Discover Your Most Profitable Video Topics

  1. 1. Discover Your Most Profitable Video Topics
  2. 2. Video is taking over. What do you see?
  3. 3. 3 It’s Working for Businesses 41% 49% 70% If you’re not using video, you’re behind. But you can always catch up! Companies Using video enjoy 41% more web traffic from search than non-users. Businesses that use video grow 49% faster year over year than those without video. 70% of marketers claim video produces more conversion than any other content.
  4. 4. 4 Every Company Needs to Do These 3 Things No Matter the Industry Attract People Convert them to Clients Bring in Leads
  5. 5. Discover Your Most Profitable Video Topics
  6. 6. Video is worthless If no one sees it.
  7. 7. 7 By answering the 5 questions to follow, you’ll be well on your way to discovering the best topics for which you can produce video. Your answer to each question will identify: ● What Type of Videos you should produce ● A video example ● What to do with your video ● How to distribute it ● What your goal really is 01 02 03 04 05
  8. 8. 8 The 5 Questions Key point What are your audience’s 3-5 most painful problems that your product/service can help them solve?
  9. 9. 9 What to Do: Create videos that address the specific needs and pains your audience is experiencing. Address the problem then transition to your solution. The Goal: Generate interest and help them through the sales process. How to Use: Website Youtube Channel Email Online Advertising
  10. 10. 10 The 5 Questions Key point What are your audience’s 3-5 most painful problems that your product/service can help them solve? What are the 3-5 topics that your customers are interested in AND that you have expertise in?
  11. 11. 11 Topics Your Customers are Interested In Your Expertise
  12. 12. 12 What to Do: Create videos that share your knowledge to attract the right types of customers. The Goal: Drive traffic and build trust. How to Use: Website Youtube Channel Social Media FB Live
  13. 13. 13 The 5 Questions Key point What are your audience’s 3-5 most painful problems that your product/service can help them solve? What are the 3-5 topics that your customers are interested in AND that you have expertise in? List your 3 biggest competitors
  14. 14. 14 What to Do: Let your customers get the information from someone else OR Provide them the information they need so you can control the conversation and lead them your way. The Goal: Be in control of how your brand is positioned relative to your competitors. How to Use: FAQ Section of Website Youtube Online Advertising
  15. 15. 15 The 5 Questions Key point What are your audience’s 3-5 most painful problems that your product/service can help them solve? What are the 3-5 topics that your customers are interested in AND that you have expertise in? List your 3 biggest competitors What are the most commonly asked questions you get from potential customers?
  16. 16. 16 What to Do: Educate your prospects about your solution. Use both text and video to answer the questions. The Goal: Provide value and educate. Don’t sell. How to Use: FAQ Section of Website Youtube Online Advertising Email Sales Process FB Live Social Media
  17. 17. 17 The 5 Questions What are your audience’s 3-5 most painful problems that your product/service can help them solve? What are the 3-5 topics that your customers are interested in AND that you have expertise in? List your 3 biggest competitors What are the most commonly asked questions you get from potential customers? What are the biggest objection prospects have to using your product/service?
  18. 18. 18 What to Do: Create videos that address the objections before they do. Educate them and build relationship. The Goal: Be proactive and provide value. How to Use: FAQ Section of Website Email Sales Process
  19. 19. 19 Next Steps 1 2 3 4 Identify Biggest Gaps. Consider your sales funnel and where the biggest gap is. Prioritize your list. Decide which are going to move the needle fastest. Explainer/About Video One of the best places to start; they double your website conversion rate and generate a ROI. Schedule a Strategy Session Let’s talk specifically about your business goals and put a plan in place. 2 1 3 4
  20. 20. 20 Our Services Strategy & Consultation Production Advertising & Distribution Rhythm / In-House Video Marketing
  21. 21. 21 Our Clients
  22. 22. Thank You! Parchelle Hotten parchelle@freshlevelpro.com 215-525-4561 1900 Market St Philadelphia PA USA PHILADELPHIA 3419 Virginia Beach Blvd #305 Va Beach VA USA VA BEACH Additional Resources: 5 Plug and Play Video Campaigns any Company Can Use Capturing Your Confidence on Camera How to Distribute Your Video Content For Maximum Reach Step by Step

×