Social Networking Measuring ROI Measuring ROI <ul><li>SlideShare.net/ParamoreRedd </li></ul>
Hi.
Kate Gallagher
Paramore|Redd Online Marketing
We're a full-service interactive agency in Nashville with happy and successful clients all across America.
<ul><li>Online Strategy | Planning </li></ul><ul><li>Website Design | Development </li></ul><ul><li>Online Media Planning ...
<ul><li>Online Strategy | Planning </li></ul><ul><li>Website Design | Development </li></ul><ul><li>Online Media Planning ...
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
 
 
I’m trying to gain credibility through logos.
2002
 
I’m done with logos.
6.5
2005
2nd
20-ish
Simple. Clear. Focused on Results.
 
 
 
 
Social NetworkingMeasuring ROI SlideShare.net/ParamoreRedd
Have a Facebook Fan Page?
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Familiar with Hootsuite?
Have done a search on Google?
 
 
 
Approach Social Planning
Define Your Goals
Define Your Audiences
Goals Messages Audiences
Goals
realistic measurable key performance indicators A Good Goal is...
awareness members clients product sales service sales subscriptions new customer leads donations referrals
RETENTION AWARENESS ACQUISITION CONVERSION
 
Heads in beds.
December ’08
 
Facebook Referral Traffic to tnvacation.com Month Visits Pages/Visit Total Pageviews New Visits Vacation Guide Request Ele...
Is that good?
Heads in Beds.
 
 
 
= 1 conversion
Facebook Referral Traffic to tnvacation.com Month Visits Pages/Visit Total Pageviews New Visits Vacation Guide Request Ele...
2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% ...
2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% ...
2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% ...
2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% ...
2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% ...
2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% ...
2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% ...
$60,000.
RETENTION AWARENESS ACQUISITION CONVERSION
ACQUISITION AWARENESS RETENTION 2010 Totals $60,000 Values Visits 10,114 $20,000 $1.98 Page Views 23,554 $20,000 $0.85 Gui...
ACQUISITION AWARENESS RETENTION 2010 Totals $60,000 Values Visits 10,114 $20,000 $1.98 Page Views 23,554 $20,000 $0.85 Gui...
ACQUISITION AWARENESS RETENTION 2010 Totals $60,000 Values Visits 10,114 $20,000 $1.98 Page Views 23,554 $20,000 $0.85 Gui...
$60,000?
Never Going to Happen.
 
100 tickets
The Takeaway
Define a Goal on Day 1
<ul><li>Increased number of brand mentions for a specific product and/or phrase </li></ul><ul><li>Increased sales and or b...
Realistic.
Just because you build it...
X many likes
Audiences
 
More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friend...
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
 
 
 
 
 
There are 75 Million Twitters users Worldwide 140 Million Tweets per day 7% of Americans 27 followers more educated & rich
Twitter plays an active role in purchasing decisions. 42% of Twitter users rely on this channel to learn about new product...
67% of Twitter users are more likely to buy brands that they &quot;follow&quot;.
Companies that use Twitter average 2x more leads per month than those that do not.
 
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
 
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
establish yourself as an expert provide a catered message search rankings Kate Gallagher  Media Director | Paramore|Redd O...
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher Kate Gallagher  Media Di...
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher Kate Gallagher  Media Di...
Messages
Content Creation
SCARY .
Repurposing Content
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
 
 
 
 
Brand Loyalty
Mutually Beneficial Relationship
 
 
Fresh
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher Kate Gallagher  Media Di...
PageModo.com Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
 
 
the off season
 
side note
 
Consistency
 
If you do  thing. 1
 
 
<ul><li>Twitter Profile Stats </li></ul><ul><li>Profile Summary </li></ul><ul><li>Mentions by Influencers </li></ul><ul><l...
Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
If you can handle 5 things... 5
<ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identif...
<ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identif...
<ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identif...
<ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identif...
<ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identif...
Thank YOU! SlideShare.net/ParamoreRedd Kate Gallagher  Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.co...
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Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter

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Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter

  1. 1. Social Networking Measuring ROI Measuring ROI <ul><li>SlideShare.net/ParamoreRedd </li></ul>
  2. 2. Hi.
  3. 3. Kate Gallagher
  4. 4. Paramore|Redd Online Marketing
  5. 5. We're a full-service interactive agency in Nashville with happy and successful clients all across America.
  6. 6. <ul><li>Online Strategy | Planning </li></ul><ul><li>Website Design | Development </li></ul><ul><li>Online Media Planning </li></ul><ul><li>Email Marketing Design and Development </li></ul><ul><li>Display (Banner) Advertising Design and Development </li></ul><ul><li>Search Engine Marketing (SEO & PPC) </li></ul><ul><li>Application Design and Development </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Social Marketing </li></ul>
  7. 7. <ul><li>Online Strategy | Planning </li></ul><ul><li>Website Design | Development </li></ul><ul><li>Online Media Planning </li></ul><ul><li>Email Marketing Design and Development </li></ul><ul><li>Display (Banner) Advertising Design and Development </li></ul><ul><li>Search Engine Marketing (SEO & PPC) </li></ul><ul><li>Application Design and Development </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Social Marketing </li></ul>
  8. 8. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  9. 9. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  10. 10. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  11. 13. I’m trying to gain credibility through logos.
  12. 14. 2002
  13. 16. I’m done with logos.
  14. 17. 6.5
  15. 18. 2005
  16. 19. 2nd
  17. 20. 20-ish
  18. 21. Simple. Clear. Focused on Results.
  19. 26. Social NetworkingMeasuring ROI SlideShare.net/ParamoreRedd
  20. 27. Have a Facebook Fan Page?
  21. 28. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  22. 29. Familiar with Hootsuite?
  23. 30. Have done a search on Google?
  24. 34. Approach Social Planning
  25. 35. Define Your Goals
  26. 36. Define Your Audiences
  27. 37. Goals Messages Audiences
  28. 38. Goals
  29. 39. realistic measurable key performance indicators A Good Goal is...
  30. 40. awareness members clients product sales service sales subscriptions new customer leads donations referrals
  31. 41. RETENTION AWARENESS ACQUISITION CONVERSION
  32. 43. Heads in beds.
  33. 44. December ’08
  34. 46. Facebook Referral Traffic to tnvacation.com Month Visits Pages/Visit Total Pageviews New Visits Vacation Guide Request Electronic Guide Request 12/08 24 3.33 79.92 50% 0 0 12/09 452 2.66 1202.32 67% 0 0 12/10 463 2.4 1111.2 72% 36 7 4/11 979 2.29 2241.91 73% 13 2
  35. 47. Is that good?
  36. 48. Heads in Beds.
  37. 52. = 1 conversion
  38. 53. Facebook Referral Traffic to tnvacation.com Month Visits Pages/Visit Total Pageviews New Visits Vacation Guide Request Electronic Guide Request 12/08 24 3.33 79.92 50% 0 0 12/09 452 2.66 1202.32 67% 0 0 12/10 463 2.4 1111.2 72% 36 7 4/11 979 2.29 2241.91 73% 13 2
  39. 54. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide Requests 575 13 0 1 6 5 600 Conversion Rate 6.21% 2.7% na 5.9% 6.3% 2.1% 6%
  40. 55. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide Requests 575 13 0 1 6 5 600 Conversion Rate 6.21% 2.7% na 5.9% 6.3% 2.1% 6%
  41. 56. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide Requests 575 13 0 1 6 5 600 Conversion Rate 6.21% 2.7% na 5.9% 6.3% 2.1% 6%
  42. 57. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide Requests 575 13 0 1 6 5 600 Conversion Rate 6.21% 2.7% na 5.9% 6.3% 2.1% 6%
  43. 58. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide Requests 575 13 0 1 6 5 600 Conversion Rate 6.21% 2.7% na 5.9% 6.3% 2.1% 6%
  44. 59. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide Requests 575 13 0 1 6 5 600 Conversion Rate 6.21% 2.7% na 5.9% 6.3% 2.1% 6%
  45. 60. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5% Pageviews 19257 2683 87 49 590 888 23554 Guide Requests 575 13 0 1 6 5 600 Conversion Rate 6.21% 2.7% na 5.9% 6.3% 2.1% 6%
  46. 61. $60,000.
  47. 62. RETENTION AWARENESS ACQUISITION CONVERSION
  48. 63. ACQUISITION AWARENESS RETENTION 2010 Totals $60,000 Values Visits 10,114 $20,000 $1.98 Page Views 23,554 $20,000 $0.85 Guide Requests 600 $20,000 $33.33
  49. 64. ACQUISITION AWARENESS RETENTION 2010 Totals $60,000 Values Visits 10,114 $20,000 $1.98 Page Views 23,554 $20,000 $0.85 Guide Requests 600 $20,000 $33.33
  50. 65. ACQUISITION AWARENESS RETENTION 2010 Totals $60,000 Values Visits 10,114 $20,000 $1.98 Page Views 23,554 $20,000 $0.85 Guide Requests 600 $20,000 $33.33
  51. 66. $60,000?
  52. 67. Never Going to Happen.
  53. 69. 100 tickets
  54. 70. The Takeaway
  55. 71. Define a Goal on Day 1
  56. 72. <ul><li>Increased number of brand mentions for a specific product and/or phrase </li></ul><ul><li>Increased sales and or buzz during off-season time </li></ul><ul><li>Increased share of voice in the market place </li></ul><ul><li>Number of Facebook fans </li></ul><ul><li>Number of Twitter followers </li></ul><ul><li>Increase in check-ins </li></ul><ul><li>Influence of followers and fans </li></ul><ul><li>Number of YouTube video views </li></ul><ul><li>Comments on posts (blog, Facebook updates) </li></ul><ul><li>Retweets </li></ul><ul><li>Change in search engine rankings </li></ul>Key Performance Indicators <ul><li>Change in sentiment </li></ul><ul><li>Time spent with distributed content </li></ul><ul><li>Increase in website traffic </li></ul><ul><li>Increase in website referral traffic from social sites to your website </li></ul><ul><li>Surveys taken, polls taken </li></ul><ul><li>Contest entries </li></ul><ul><li>Increase in customer satisfaction </li></ul><ul><li>Research and development time saved </li></ul><ul><li>Cost savings from traditional advertising </li></ul><ul><li>Change in conversion rate </li></ul><ul><li>Increased attendance </li></ul>
  57. 73. Realistic.
  58. 74. Just because you build it...
  59. 75. X many likes
  60. 76. Audiences
  61. 78. More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook
  62. 79. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  63. 85. There are 75 Million Twitters users Worldwide 140 Million Tweets per day 7% of Americans 27 followers more educated & rich
  64. 86. Twitter plays an active role in purchasing decisions. 42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter.
  65. 87. 67% of Twitter users are more likely to buy brands that they &quot;follow&quot;.
  66. 88. Companies that use Twitter average 2x more leads per month than those that do not.
  67. 90. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  68. 91. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  69. 93. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  70. 94. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  71. 95. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  72. 96. establish yourself as an expert provide a catered message search rankings Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  73. 97. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  74. 98. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  75. 99. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  76. 100. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  77. 101. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  78. 102. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  79. 103. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  80. 104. Messages
  81. 105. Content Creation
  82. 106. SCARY .
  83. 107. Repurposing Content
  84. 108. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  85. 113. Brand Loyalty
  86. 114. Mutually Beneficial Relationship
  87. 117. Fresh
  88. 118. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  89. 119. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  90. 120. PageModo.com Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  91. 123. the off season
  92. 125. side note
  93. 127. Consistency
  94. 129. If you do thing. 1
  95. 132. <ul><li>Twitter Profile Stats </li></ul><ul><li>Profile Summary </li></ul><ul><li>Mentions by Influencers </li></ul><ul><li>Compare Keywords </li></ul><ul><li>Follower Growth </li></ul><ul><li>Twitter Sentiment </li></ul>Owly Aggregated Click Stats Summary Stats Clicks by Region Top Referrers Most Popular Links Compare Summary Stats Facebook Insights Snapshot Daily Likes Gender and Age Regional Stats Daily Post Feedback Daily Page Activity Compare Daily Likes Google Analytics Twitter to Web Conversion Regional Site Traffic - Map Overlay Traffic Sources Top Content Sparklines
  96. 133. Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher
  97. 134. If you can handle 5 things... 5
  98. 135. <ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identify trackable key performance indicators that the non-trackable goals are being met. </li></ul></ul><ul><li>Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. </li></ul><ul><li>Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. </li></ul><ul><li>Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. </li></ul><ul><li>Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. </li></ul>2 1 3 4 5
  99. 136. <ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identify trackable key performance indicators that the non-trackable goals are being met. </li></ul></ul><ul><li>Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. </li></ul><ul><li>Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. </li></ul><ul><li>Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. </li></ul><ul><li>Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. </li></ul>2 1 3 4 5
  100. 137. <ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identify trackable key performance indicators that the non-trackable goals are being met. </li></ul></ul><ul><li>Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. </li></ul><ul><li>Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website, and the referral traffic eliciting those conversions. </li></ul><ul><li>Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. </li></ul><ul><li>Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. </li></ul>2 1 3 4 5
  101. 138. <ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identify trackable key performance indicators that the non-trackable goals are being met. </li></ul></ul><ul><li>Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. </li></ul><ul><li>Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. </li></ul><ul><li>Monthly (or at least quarterly) do a deep dive into what content elicited the most feedback, and adjust your content accordingly. </li></ul><ul><li>Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. </li></ul>2 1 3 4 5
  102. 139. <ul><li>Write down your goals. </li></ul><ul><ul><li>Identify those that are trackable. </li></ul></ul><ul><ul><li>Identify trackable key performance indicators that the non-trackable goals are being met. </li></ul></ul><ul><li>Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. </li></ul><ul><li>Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. </li></ul><ul><li>Monthly (or at least quarterly) do a deep dive into what content elicited the most feedback, and adjust your content accordingly. </li></ul><ul><li>Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media. </li></ul>2 1 3 4 5
  103. 140. Thank YOU! SlideShare.net/ParamoreRedd Kate Gallagher Media Director | Paramore|Redd Online Marketing www.ParamoreRedd.com @K8Gallagher

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