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Tdtd coop deck 2011 2012 - email

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The Tennessee Tourism Email Marketing Co-Op Program is a consistent driver of conversions for past and future visitors by engaging them in a monthly conversation with Tennessee.

The database is comprised of 315,000+ subscribers acquired from vacation guide signups, email signups, and lead generation with above average open and click rates.

A conversion study conducted by Tennessee Tourism in 2011 showed that 53% of people have made an offline buy from a promotional email.

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Tdtd coop deck 2011 2012 - email

  1. 1. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opThe Tennessee Department of Tourist Development Online Media Co-Op Opportunities 2011 - 2012 Fiscal Year Presented by Paramore | the digital agency 1
  2. 2. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opEmail Marketing Co-Op ProgramThe Tennessee Tourism Email Marketing Co-OpProgram is a consistent driver of conversions forpast and future visitors by engaging them in amonthly conversation with Tennessee.The database is comprised of 315,000+subscribers acquired from vacation guidesignups, email signups, and lead generation withabove average open and click rates.A conversion study conducted by TennesseeTourism in 2011 showed that 53% of people havemade an offline buy from a promotional email.
  3. 3. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opEmail Marketing Co-Op ProgramEvery article and navigation link is for sale in theTennessee Co-Op eNewsletter, which delivers thethird Thursday of every month, except Decemberand January, to the entire database of subscribers.You will receive a custom, detailed email report foreach month you participate in the TennesseeTourism Email Marketing Co-Op program. Tennessee Co-Op Program - EMAIL
  4. 4. Paramore the digital agencyTennessee Department of Tourist DevelopmentCo-Op Program | www.paramore.is/co-op
  5. 5. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opEmail AvailabilitiesThe Tennessee Co-Op eNewsletter delivers the third Thursday of every month, except December and January, tothe entire database of subscribers. MONTH PLACEMENTS September SOLD SOLD c d e f SOLD SOLD i October SOLD SOLD c d e f g h i November SOLD SOLD SOLD d e f g h i December a b c d e f g h i January a b c d e f g h i February SOLD SOLD SOLD SOLD e f g h i March SOLD SOLD SOLD SOLD SOLD f g h i April SOLD SOLD SOLD d e SOLD SOLD h i May SOLD SOLD SOLD SOLD e f SOLD h i June SOLD SOLD SOLD d e f g h i 5
  6. 6. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-op Be Sure And Take Advantage of The Tennessee Travel Tuesday’s T3 Program.Submit your Deals Through the Online System www.tnvacation.com/t3 6

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