The Tennessee Tourism Display (Banner) Marketing Co-Op Program is a consistent driver of brand awareness for past and future visitors by positioning Tennessee Tourism in front of millions of potential visitors on national website such as the Travel Channel, Pandora and Orbitz.
The State has already reserved space on these sites at negotiated rates well below rate card values.
There are no monthly minimums and Paramore will help create and manage the media buy.
All placements are geo-targeted to the 250-mile driving radius from which most of our visitors travel.
My presentation on vietnam for Intercultural Communications
Tdtd coop deck 2011 2012 - display
1. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
The Tennessee Department of Tourist Development
Online Media Co-Op Opportunities
2011 - 2012 Fiscal Year
Presented by Paramore | the digital agency
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2. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
The Tennessee Tourism Display (Banner) Marketing Co-Op Program is a consistent
driver of brand awareness for past and future visitors by positioning Tennessee
Tourism in front of millions of potential visitors on national website such as the
Travel Channel, Pandora and Orbitz.
The State has already reserved space on these sites at negotiated rates well below
rate card values.
There are no monthly minimums and Paramore will help create and manage the
media buy.
All placements are geo-targeted to the 250-mile driving radius from which most of
our visitors travel.
3. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
Your message receives 100% share of voice with
each impression. The state's annual commitments
will be increased on the chosen sites from the
state's existing display media plan to
accommodate your exclusive messaging.
For a partner to participate it is mandatory that you
provide your own banner creative. Paramore will
be available as needed for creative consultation
and recommendations.
All placements are geo-targeted to the 250-mile
driving radius from which most of our visitors
travel.
4. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
American Profile - Publishing Group of America
eCPM (cost-per-thousand impression): $9.80
Newspaper partner sites (Publisher’s Group of America)
Publishing Group of America partners with the local
newspaper sites in each community
5. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
Relish.com- Publishers Group of America
eCPM: $9.80
Readers of Relish.com took an average of 3 domestic trips in the
last year
They do not go alone, but rather with their spouse and children
The traffic on this site is not as large as many culinary sites,
affording you a more robust presence.
6. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
ThirdAge.com- Publisher’s Group of America
eCPM: $9.80
ThirdAge is a Baby Boomers destination for
women
Readers of ThirdAge.com took an average of 3
domestic trips in the last year
7. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
TripAdvisor
eCPM: $18.82
TripAdvisor reaches people actively searching for
vacation ideas and all throughout the planning
process.
In March through May 2011, more than 1.6 million
people used TripAdvisor to plan trips to
Tennessee.
TripAdvisor inventory will be targeted to
Tennessee content and as an extension for next
year, targeted to competitive markets (NC, SC,
VA, GA) and geo-targeted to people in the TN
tourism footprint.
8. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
Orbitz
eCPM: $14.12
Orbitz is the second largest online travel agent.
1 in 5 travelers don’t know where they are going when they visit an OTA.
Tennessee will have a presence in the deals section, in the Family, History,
Music, Outdoor, Food & Wine and Girlfriend Getaways and Travel Guides
9. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
Travel Channel
eCPM: $22.35
TravelChannel.com is a premiere travel site dedicated to
supplement the TV Travel Channel with additional
information
The Travel Channel site has additional niche target
content sections that appeal to specific travelers
including history travel with information on specific
battle sites.
In 2010/ 2011 the Travel Channel 300x600 & 300x250
banners did really well with click rates of 0.2%
compared to the industry average click-through-rate of
0.09%
10. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
GAC.com
eCPM: $7.45
Visitors of GACTV.com are country music
enthusiasts making them more likely to have an
interest in visiting Tennessee
11. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
Pandora
eCPM: $15.29
#1 online radio site and ads are only served when a user is
actively engaging with the interface so the impressions are
not wasted
The Pandora buy will be focused on mobile banners running
on the iPhone and Android
In 2010/2011 the iPhone banners received an incredibly high
click-through-rate of 4.2%
12. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
Quantcast
eCPM: $4.70
Quantcast has visibility into all 230 million US internet
users. With this data they have real time understanding of
the interested and intents of individual Internet users.
Quantcast will cookie those who request vacation guides
on tnvacation.com and build a profile to understand what
makes them unique and then target similar people across
the Internet
In a publisher case study, one hotel chain was able to drive
twice the amount of bookings using Quantcast versus
other display partners
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13. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
Concierge.com
eCPM: $17.65
Concierge.com is the online destination for CondeNast
Traveler. It combines the best of editorial with interactive
planning tools and destination guides.
The recommended schedule is robust and highly targeted.
The program includes 100% share-of-voice of the Family
and Budget Guide, Inventory in the Southeast Destination
pages, Geo-targeted run-of-site ads in addition to mobile
ads
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14. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Marketing Co-Op Program
Outdoor Hub Network
eCPM: $23.53
Outdoor Hub reaches people interested in
camping, hiking, hunting and fishing.
Outdoor Hub visitors research and plan their
vacations on the sites within the network.
Outdoor Hub offers high impact placements at
competitive prices and has the ability to optimize
on a daily basis .
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15. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display $6,000+
2 site maximum per $5,000 of media
$1000 campaign setup fee
Between 370,000 and 2 million media impressions
Depending on the sites selected
Number of sites on which you can have presence depends on the following:
Desired length of campaign
Current inventory
Media spend
Campaign reporting and optimization
$500/month for every month the campaign is live
16. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Display Availabilities
The State has already reserved space on these sites at negotiated rates well below rate card values. The state's
annual commitments will be increased on the chosen sites from the state's existing display media plan to
accommodate your exclusive messaging.For a partner to participate it is mandatory that you provide your own
banner creative.
American Third Trip Travel Outdoor
MONTH Relish Orbitz GAC Pandora Concierge Quantcast
Profile Age Advisor Channel Hub
September
October
November
December
January
February
March
April
May
June
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17. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Be Sure And Take Advantage of The
Tennessee Travel Tuesday’s T3 Program.
Submit your Deals Through the Online System
www.tnvacation.com/t3
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