At Paramore | the digital agency, we deal with a lot of companies who want to get into social media marketing, increase their SEO presence and basically "Do all that digital marketing stuff." One important aspect that always comes up is should the question, "Should our company start a blog?"
It's a very tough question to answer in one sitting. There are definite benefits to blogging (i.e. SEO improvements, enticing content for fans, content to share on social networks, etc), but there are many pitfalls to take into account as well.
In this white paper, we delve into the necessary elements and pitfalls that come with the idea of corporate blogging and see whether or not you should start a blog or stick to other avenues of social content.