Best western virginia co op meeting presentation

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Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities.

Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.

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Best western virginia co op meeting presentation

  1. 1. Best Western International Colonial America Co-op 2013 Planning Meeting September 13, 2012Kate Gallagher@k8gallagherkgallagher@paramore.is
  2. 2. Kate Gallagher@k8gallagherkgallagher@paramore.is
  3. 3. Hi.Kate Gallagher@k8gallagherkgallagher@paramore.is
  4. 4. kate gallagherKate Gallagher@k8gallagherkgallagher@paramore.is
  5. 5. Kate Gallagher@k8gallagherkgallagher@paramore.is
  6. 6. hi.
  7. 7. Kate Gallagher@k8gallagherkgallagher@paramore.is
  8. 8. Kate Gallagher@k8gallagherkgallagher@paramore.is
  9. 9. Kate Gallagher@k8gallagherkgallagher@paramore.is
  10. 10. full-service digital agency www.paramore.is
  11. 11. design + development + media www.paramore.is
  12. 12. www.paramore.is
  13. 13. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and DevelopmentDisplay (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing www.paramore.is
  14. 14. 27
  15. 15. Kate Gallagher@k8gallagherkgallagher@paramore.is
  16. 16. Kate Gallagher@k8gallagherkgallagher@paramore.is
  17. 17. Kate Gallagher@k8gallagherkgallagher@paramore.is
  18. 18. The PrezKate Gallagher@k8gallagherkgallagher@paramore.is
  19. 19. Kate Gallagher@k8gallagherkgallagher@paramore.is
  20. 20. Kate Gallagher@k8gallagherkgallagher@paramore.is
  21. 21. funKate Gallagher@k8gallagherkgallagher@paramore.is
  22. 22. funnyKate Gallagher@k8gallagherkgallagher@paramore.is
  23. 23. Kate Gallagher@k8gallagherkgallagher@paramore.is
  24. 24. Kate Gallagher@k8gallagherkgallagher@paramore.is
  25. 25. 2ndKate Gallagher@k8gallagherkgallagher@paramore.is
  26. 26. 8Kate Gallagher@k8gallagherkgallagher@paramore.is
  27. 27. 1 /4Kate Gallagher@k8gallagherkgallagher@paramore.is
  28. 28. www.paramore.is
  29. 29. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and DevelopmentDisplay (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing www.paramore.is
  30. 30. Kate Gallagher@k8gallagherkgallagher@paramore.is
  31. 31. Kate Gallagher@k8gallagherkgallagher@paramore.is
  32. 32. Kate Gallagher@k8gallagherkgallagher@paramore.is
  33. 33. It’s True! 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic.Kate Gallagher@k8gallagherkgallagher@paramore.is
  34. 34. the top five of the best tips and tricks you can use nowKate Gallagher@k8gallagherkgallagher@paramore.is
  35. 35. 1. start with a statement ofpurpose and an editorial calendarKate Gallagher@k8gallagherkgallagher@paramore.is
  36. 36. Simple statement of purpose: Facebook: We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other. We’ll do this by posting XX pieces of original content daily such as event announcements, product announcements and news about us. We’ll spend about an hour each week searching FB for new people to like and other’s walls to post on. We will respond to people’s questions within 2 hours.Kate Gallagher@k8gallagherkgallagher@paramore.is
  37. 37. already have a purpose? add an editorial calendar to the mixKate Gallagher@k8gallagherkgallagher@paramore.is
  38. 38. over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return... ...specifically deals and information about deals.a higher percentage than for any other digital marketing tactic.Kate Gallagher@k8gallagherkgallagher@paramore.is
  39. 39. Kate Gallagher@k8gallagherkgallagher@paramore.is
  40. 40. CMT 2012 | Milestones & Opportunities RoadMap This forecast represents statistically where the CMT Fan Pages are likely to be on a monthly basis based on weekly and monthly “Like” trends as tracked by AllFacebookStats.com. It identifies opportunities to boost “likes” and engagem by focusing on tentpole events and splashy premiers LInear Page 8,000,000 Music Awards Opportunity CMA Awards Opportunity Singing Bee Strickest Parents Kix Brooks Solo Arrives Music Awards Opportunity Sweet Home Alabam The Signing Bee Season 4 Top 20 6,400,000 Opportunity Top Secret Dallas Cowboys Crossroads Opportunity Trick My What Comedy Week + Next BigNumber of Facebook Likes Comic Opportunity Replacement Crossroads Program for Made Texas Women Crossroads Opportunity Redneck Vacation 4,800,000 REdneck Wdding Bayou Billionaires, Bayou Billionaires Redneck Vacation and One Country Sweet Home Alabama Working Class Season Ends Gator 911 Artists of the Year 3,200,000 Radio LIve with Cody Melissa and Tye Can you Diet Opportunity Insider Pure Danger COast 1,600,000 Made #1 Music and a Movie Chance to Dance In-Laws 0 April 2012 August 2012 February March 2012 November 2012 December 2012 May 2012 June 2012 September 2012 October 2012 July 2012 January 2013 124 12th avenue south, suite 510 nashville, tn 37203 Kate Gallagher paramore.is @k8gallagher kgallagher@paramore.is
  41. 41. 2. have a good timeline photo + profile photoKate Gallagher@k8gallagherkgallagher@paramore.is
  42. 42. After BeforeKate Gallagher@k8gallagherkgallagher@paramore.is
  43. 43. After BeforeKate Gallagher@k8gallagherkgallagher@paramore.is
  44. 44. After Before Before wall posts get the most attentionKate Gallagher@k8gallagherkgallagher@paramore.is
  45. 45. After Before Before After wall posts get the most cover photo gets the most attention attentionKate Gallagher@k8gallagherkgallagher@paramore.is
  46. 46. Cover photo It’s huge 100% FacesKate Gallagher@k8gallagherkgallagher@paramore.is
  47. 47. 2. have a good timeline photo + profile photo CoverPhotoFinder.comKate Gallagher@k8gallagherkgallagher@paramore.is
  48. 48. 3. don’t social media management to someone’s job description won’t workKate Gallagher@k8gallagherkgallagher@paramore.is
  49. 49. Kate Gallagher@k8gallagherkgallagher@paramore.is
  50. 50. Kate Gallagher@k8gallagherkgallagher@paramore.is
  51. 51. Kate Gallagher@k8gallagherkgallagher@paramore.is
  52. 52. •Reads blogs about social media and mobile technologyKate Gallagher@k8gallagherkgallagher@paramore.is
  53. 53. •Reads blogs about social media and mobile technology •Is an early adopterKate Gallagher@k8gallagherkgallagher@paramore.is
  54. 54. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social mediaKate Gallagher@k8gallagherkgallagher@paramore.is
  55. 55. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsiveKate Gallagher@k8gallagherkgallagher@paramore.is
  56. 56. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-orientedKate Gallagher@k8gallagherkgallagher@paramore.is
  57. 57. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalistKate Gallagher@k8gallagherkgallagher@paramore.is
  58. 58. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life onlineKate Gallagher@k8gallagherkgallagher@paramore.is
  59. 59. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communicationsKate Gallagher@k8gallagherkgallagher@paramore.is
  60. 60. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communications •Is not overly confident about her social media skillsKate Gallagher@k8gallagherkgallagher@paramore.is
  61. 61. 49% of companies on social media fail to have a social media strategyKate Gallagher@k8gallagherkgallagher@paramore.is
  62. 62. 4. plan to invest more annuallyKate Gallagher@k8gallagherkgallagher@paramore.is
  63. 63. 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012 a higher percentage than for any other digital marketing tactic.Kate Gallagher@k8gallagherkgallagher@paramore.is
  64. 64. Kate Gallagher@k8gallagherkgallagher@paramore.is
  65. 65. 5. use good free/cheap toolsKate Gallagher@k8gallagherkgallagher@paramore.is
  66. 66. Tool #1: HootSuite: manages all your social platforms from one dashboardKate Gallagher@k8gallagherkgallagher@paramore.is
  67. 67. Kate Gallagher@k8gallagherkgallagher@paramore.is
  68. 68. Kate Gallagher@k8gallagherkgallagher@paramore.is
  69. 69. Kate Gallagher@k8gallagherkgallagher@paramore.is
  70. 70. Tool #2: Hyper Alerts track competitors... and yourselfKate Gallagher@k8gallagherkgallagher@paramore.is
  71. 71. Kate Gallagher@k8gallagherkgallagher@paramore.is
  72. 72. Kate Gallagher@k8gallagherkgallagher@paramore.is
  73. 73. the top five of the best tips and tricks you can use nowKate Gallagher@k8gallagherkgallagher@paramore.is
  74. 74. 1. start with a statement of purpose and an editorial calendarKate Gallagher@k8gallagherkgallagher@paramore.is
  75. 75. 2. have a good timeline photo + profile photoKate Gallagher@k8gallagherkgallagher@paramore.is
  76. 76. 3. don’t social media management to someone’s job description won’t workKate Gallagher@k8gallagherkgallagher@paramore.is
  77. 77. 4. plan to invest more annuallyKate Gallagher@k8gallagherkgallagher@paramore.is
  78. 78. 5. use good free toolsKate Gallagher@k8gallagherkgallagher@paramore.is
  79. 79. a giftKate Gallagher@k8gallagherkgallagher@paramore.is
  80. 80. textKate Gallagher@k8gallagherkgallagher@paramore.is
  81. 81. the top five of the worst stuff to stop doing nowKate Gallagher@k8gallagherkgallagher@paramore.is
  82. 82. 1. being absentKate Gallagher@k8gallagherkgallagher@paramore.is
  83. 83. Kate Gallagher@k8gallagherkgallagher@paramore.is
  84. 84. FAIL!Kate Gallagher@k8gallagherkgallagher@paramore.is
  85. 85. 2. being too salseyKate Gallagher@k8gallagherkgallagher@paramore.is
  86. 86. Kate Gallagher@k8gallagherkgallagher@paramore.is
  87. 87. Kate Gallagher@k8gallagherkgallagher@paramore.is
  88. 88. 3. withholding all the infoKate Gallagher@k8gallagherkgallagher@paramore.is
  89. 89. Kate Gallagher@k8gallagherkgallagher@paramore.is
  90. 90. 4. making it hard on yourselfKate Gallagher@k8gallagherkgallagher@paramore.is
  91. 91. brand how you’re going to respondKate Gallagher@k8gallagherkgallagher@paramore.is
  92. 92. Kate Gallagher@k8gallagherkgallagher@paramore.is
  93. 93. 5. not using picsKate Gallagher@k8gallagherkgallagher@paramore.is
  94. 94. Kate Gallagher@k8gallagherkgallagher@paramore.is
  95. 95. figuring out what pinterest is and if it’s worth the headacheKate Gallagher@k8gallagherkgallagher@paramore.is
  96. 96. Pinterest pin board-style social photo sharing websiteKate Gallagher@k8gallagherkgallagher@paramore.is
  97. 97. Pinterest create and manage theme-based image collections collections like: events, interests, hobbiesKate Gallagher@k8gallagherkgallagher@paramore.is
  98. 98. Pinterest create and manage theme-based image collections collections like: events, interests, hobbiesKate Gallagher@k8gallagherkgallagher@paramore.is
  99. 99. Pinterest users can browse other pin boards for inspiration re-pin images to their own collections like photos.Kate Gallagher@k8gallagherkgallagher@paramore.is
  100. 100. Kate Gallagher@k8gallagherkgallagher@paramore.is
  101. 101. tourism + pinterestKate Gallagher@k8gallagherkgallagher@paramore.is
  102. 102. tourism + pinterest retail = triple digit impact on salesKate Gallagher@k8gallagherkgallagher@paramore.is
  103. 103. tourism + pinterest retail = triple digit impact on sales website trafficKate Gallagher@k8gallagherkgallagher@paramore.is
  104. 104. tourism + pinterest retail = triple digit impact on sales website traffic time on siteKate Gallagher@k8gallagherkgallagher@paramore.is
  105. 105. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisureKate Gallagher@k8gallagherkgallagher@paramore.is
  106. 106. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchaseKate Gallagher@k8gallagherkgallagher@paramore.is
  107. 107. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchase photos make an impactKate Gallagher@k8gallagherkgallagher@paramore.is
  108. 108. Kate Gallagher@k8gallagherkgallagher@paramore.is

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