Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
40+ TIPS 
FOR WRITING 
RIDICULOUSLY 
GOOD CONTENT 
#BizHeroes chat w/ @AnnHandley
Q1. Why did you write your go-to 
guide and can anyone really create 
ridiculously good content?
A1.I wanted a writing/story guide framed for content and 
marketers... not novelists or literary types. 
Ann Handley @AnnH...
A1.YES anyone can. Good writing is more about habit and giving a 
damn than it is about art. #bizheroes 
Ann Handley @AnnH...
Q2. To create great content, 
marketers need to be inspired. 
What sparks your content 
inspiration?
A2.For me content inspiration typically comes from creating 
content that solves a problem. 
Mack Collier @mackcollier 
A2...
A2.Answer questions, solve customer problems, read fiction, look 
to analogy instead of existing examples (in other indust...
Q3. There's a lot of 'nontent' being 
produced daily in the name of 
marketing. Less might be better, but 
can brands real...
A3.I say yes. More if not always more. In the event of producing 
content, less is more, with quality being the more. #Biz...
A3.I say focus on creating great content instead of more content 
then UPCYCLE your content across all platforms! 
Brian F...
Q4. When it comes to content for 
marketing what are some of the most 
common mistakes marketers are 
making?
A4.Even though we say be yourself, editing is important. It doesn't 
have to take away from your authenticity. #bizheroes ...
A4.You need to give yourself permission to write badly first. 
Embrace That Ugly First Draft (TUFD!) 
Ann Handley @annhand...
Q5. What are your favorite examples 
of people (or brands) creating great 
content?
A5.@marketingprofs and @hubspot #bizheroes #contentmarketing 
Peter Woolvett @CustomerSpecs 
A5. Axe and Taco Bell are pre...
Q6. For teams short on resources, is 
there one type of content worth 
investing more heavily in than 
others?
A6: Everyone is short on resources! 1. Ask: Where are your 
customers? 2. Do one thing well vs. a thousand meh things. 
An...
Q7. What are some tips we can begin 
using today to improve our content 
creation skills?
A7. Two words...burning pain. What is your customer's burning 
pain. Address it and do it well in the format they want. 
B...
WANT TO LEARN MORE ABOUT 
HOW TO WRITE RIDICULOUSLY GOOD 
CONTENT? 
PURCHASE ANN'S BOOK HERE!
Join us for our 
Paper.li 
#BizHeroes chat 
Tuesdays 2pm ET 
Moderated by: 
@KDHungerford @Paper_li
Upcoming SlideShare
Loading in …5
×

40+ Tips for Writing Ridiculously Good Content

3,269 views

Published on

Tweets and tips from our Paper.li #BizHeroes chat with @AnnHandley about writing ridiculously good content.

We had a great #BizHeroes Tweetchat with Sarah Santacroce about LinkedIn Best Practices! Here are 26 of the Hottest Tips and Tips on #LinkedIn.

Behind every great business stands an even greater community.
Join us Tuesdays at 2pm EST, 20h CET and meet ours.

#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.

Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!

Published in: Marketing
  • Be the first to comment

40+ Tips for Writing Ridiculously Good Content

  1. 1. 40+ TIPS FOR WRITING RIDICULOUSLY GOOD CONTENT #BizHeroes chat w/ @AnnHandley
  2. 2. Q1. Why did you write your go-to guide and can anyone really create ridiculously good content?
  3. 3. A1.I wanted a writing/story guide framed for content and marketers... not novelists or literary types. Ann Handley @AnnHandley A1.Don't box what writing is into some category to be considered "real" writing. Jessica E. Roberts @connect2life A1. I have always found when I blog more often I can blog more often Mack Collier @mackcollier A1.Knowing who you're writing for is definitely important, this way you know what to give them. Seven|29 @7TwentyNine
  4. 4. A1.YES anyone can. Good writing is more about habit and giving a damn than it is about art. #bizheroes Ann Handley @AnnHandley A1.Anyone can create awesome content as as long as they know who they're writing for. Appeal to their interests. Liliana Holloway @Liliholl A1.I write for an hour every day. No matter what. Otherwise it would never be a habit for me. John Morgan @johnmorgan A1.I sucked at blogging when I tried to create good content.. I now focus on sharing my insights & providing value & it’s fun! Brian Fanzo @iSocialFanz
  5. 5. Q2. To create great content, marketers need to be inspired. What sparks your content inspiration?
  6. 6. A2.For me content inspiration typically comes from creating content that solves a problem. Mack Collier @mackcollier A2.We're inspired by people who take something normal and reimagine it into something totally different. Example - the Coolest! @OutMarket A2.Look to your customer's questions, find a new take on someone else's article, hear a funny radio commercial! #bizheroes Beth Daniell @bdaniell628 A2.My blogging is always answer questions to what is trending on the internet, that's my inspiration #bizheroes Luis Angel @luisangelec
  7. 7. A2.Answer questions, solve customer problems, read fiction, look to analogy instead of existing examples (in other industries) Ann Handley @annhandley A2.Conversations just like this one. I discover what the hot topics are & what people enjoy discussing/learning about! Madison Jones @MadisonJonesHR A2.Listen to the community understand what they are passionate about and what problems they have.. Help them — #ShowUcare Brian Fanzo @iSocialFanz A2. I've been swimming this summer & ideas flow in the pool! Kelly Hungerford @kdhungerford
  8. 8. Q3. There's a lot of 'nontent' being produced daily in the name of marketing. Less might be better, but can brands really win with less?
  9. 9. A3.I say yes. More if not always more. In the event of producing content, less is more, with quality being the more. #BizHeroes Niclas Marie @niclas_marie A3.With so much noise, brands are going to have to do more quality with less frequency. Josh St. Aubin @JoshStAubin A3.Editing comes in handy here. Edit your work so that it has an economy and style that conveys your messages simply and easily. Ann Handley @annhandley A3.Nobody pays attention to "nontent". If you're producing top-notch content that resonates, you'll win with less. Madison Jones @MadisonJonesHR
  10. 10. A3.I say focus on creating great content instead of more content then UPCYCLE your content across all platforms! Brian Fanzo @iSocialFanz A3.Write to address a PIN (problem, interest or need) and your content will add value Kelly Hungerford @KDHungerford A3.I believe that secret behind great content is to disrupt the cognitive status quo - separate yourself from the noise & herd. Fred Aubin @fm_aubin A3.Answers to questions posted online + topics I can use as collateral for my own sales process Peter Woolvett @CustomerSpecs
  11. 11. Q4. When it comes to content for marketing what are some of the most common mistakes marketers are making?
  12. 12. A4.Even though we say be yourself, editing is important. It doesn't have to take away from your authenticity. #bizheroes Seven|29 @7TwentyNine A4: Biggest content marketing mistake is re-purposing content without adding new value or insight #bizheroes Patrick Hayslett @PatrickHayslett A4: Not paying attention to long-form content. This is the type of content I've been reading the most now. Jessica E. Roberts @connect2life A4: Not having pathological empathy for readers. Reframe your content as a gift: What information will they THANK YOU for? Ann Handley @annhandley
  13. 13. A4.You need to give yourself permission to write badly first. Embrace That Ugly First Draft (TUFD!) Ann Handley @annhandley A4: Content marketing mistake = trying to sell directly within the content - erodes trust. @OutMarket A4: Writing the same thing as everyone else! We're using the same formula but we don't need the same cake! Beth Daniell @bdaniell628 A4: Stop creating content you “think” helps the community & start listening & engaging the community to KNOW what will help! Brian Fanzo @iSocialFanz
  14. 14. Q5. What are your favorite examples of people (or brands) creating great content?
  15. 15. A5.@marketingprofs and @hubspot #bizheroes #contentmarketing Peter Woolvett @CustomerSpecs A5. Axe and Taco Bell are pretty stellar at short form content. The Vine, Instagram, Twitter kind. Beth Daniell @bdaniell628 A5. I love @brainpicker and this site does some amazing interviews @greatdiscontent Jessica E. Roberts @connect2life A5. Great content producers: @buffer @crowdrise @BenJerrysVT Ann Handley @annhandley
  16. 16. Q6. For teams short on resources, is there one type of content worth investing more heavily in than others?
  17. 17. A6: Everyone is short on resources! 1. Ask: Where are your customers? 2. Do one thing well vs. a thousand meh things. Ann Handley @AnnHandley A6.If short on resources, I'd say "User Generated Content" would be best bang for the buck. Jim Canto @JimCanto A6.That depends on your business & audience. Be "one" with them - you'll get a feel for what content they crave. Madison Jones @MadisonJonesHR A6.If short on resources, find the platform most popular w/ your audience & let their interests & its format determine content Patrick Hayslett @PatrickHayslett
  18. 18. Q7. What are some tips we can begin using today to improve our content creation skills?
  19. 19. A7. Two words...burning pain. What is your customer's burning pain. Address it and do it well in the format they want. Beth Daniell @bethdaniell628 A7: Be brave. Look for, write about and discuss open-ended problems. Content doesn't always need to have the answer. Patrick Hayslett @PatrickHayslett A7. If the words aren't happening, try drawing. Bigger visual chunks help me focus on the picture of what I want to write. Jessica E. Roberts @connect2life A7. Be useful above all: Approach writing like teaching. Ann Handley @annhandley
  20. 20. WANT TO LEARN MORE ABOUT HOW TO WRITE RIDICULOUSLY GOOD CONTENT? PURCHASE ANN'S BOOK HERE!
  21. 21. Join us for our Paper.li #BizHeroes chat Tuesdays 2pm ET Moderated by: @KDHungerford @Paper_li

×