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New Deal Challenge Finalists


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Paparazzi is selected as one of 30 finalists in the Vertical Response New Deal Challenge for small businesses. Finalists were chosen based on their ability to convey a solid business plan and the passion to execute their plan to provide a valuable service to its customers. The internet marketing company needs votes to be chosen as the grand prize winner of the video challenge.

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New Deal Challenge Finalists

  1. 1. Paparazzi Online Media Selected As Top 30 Finalist in VerticalResponse ‘New Deal’ For Small Business Competition Public Voting Open Now Through April 9; Winners Announced April 12, 2010. Dallas, TX (April 6, 2010) – Paparazzi Online Media, internet marketing company focusing on SEO/SEM, social media marketing, email marketing and other targeted, results-based online marketing tactics, announced today that it has been selected as one of the top thirty finalists in the VerticalResponse ‘New Deal’ for Small Business competition. VerticalResponse, a provider of self-service email marketing, online surveys and direct mail services, is giving away $10,000 as part of the competition. VerticalResponse recognizes the power that small businesses have to boost the economy and quicken America’s recovery, and created the 'New Deal' competition to reward deserving small businesses. In total there were over 70 video submissions for the ‘New Deal’ for Small Business competition, which ranged from young small business entrepreneurs to older and more experienced entrepreneurs. Industries represented included solar energy, theatre, new media, holistic services, pets, entertainment, and retail. "When we started this competition, we had decided to list just 10 small business entries, but due to the quality of responses we had to list 30 videos," said Janine Popick, CEO of VerticalResponse. "We’re so impressed that small businesses such as Paparazzi Online Media have taken time out of their busy days to create videos that highlight their entrepreneurial spirit and dedication to making their businesses grow and succeed." Public Voting Held Until April 9, 2010 Small business finalists, including Paparazzi Online Media will be on the competition page ( for public voting until April 9, 2010. Members of the public are encouraged to visit the VerticalResponse ‘New Deal’ competition page and vote for their favorite small business. The prize winners will be announced on April 12, 2010 on the competition page. Additional details can be found in the YouTube video featuring VerticalResponse’s CEO Janine Popick. ”We entered this competition for several reasons: brand exposure for our start-up internet marketing business, the need for video to optimize our website and social sharing sites with rich media and of course the opportunity to be the grand prize winner of $5,000 for business development” said Erica Leake, co-founder of Paparazzi Online Media. Competition Background The competition was inspired by recent media attention of the President’s plea for banks to increase their lending to small businesses and his focus on job creation, which is similar to the New Deal initiative Franklin D. Roosevelt launched in 1933. TO VOTE FOR PAPARAZZI ONLINE MEDIA: About Paparazzi Online Media A niche web marketing management and consulting company, Paparazzi Online Media offers services designed to provide online brand visibility. Specializing in search engine optimization, search engine marketing and social media marketing, Paparazzi executes customized client campaigns to increase natural search visibility and social media buzz.
  2. 2. Media Contact: Erica Leake 214.794.3159 About VerticalResponse VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit